Territory Manager
SHELL PAKISTAN
مجموع سنوات الخبرة :2 years, 6 أشهر
SHELL PAKISTAN
Territory Manager
Hyderabad Region, Shell Pakistan Pvt. Ltd. Mar 2000 - Aug 2000
Responsibility included maximizing sales, profitability and customer satisfaction at outlets within my territory and ensuring that the outlets (Shell Petrol Stations) reflect company policy with regard to service, appearance and cleanliness. Looking after a network of 50 Fuel Stations.
Core Responsibilities: * Report Sales Performance vs. Targets on a month wise basis to the Regional Manager.
* Carry out Sales Analysis on daily basis through Network Management System Database.
* Promote and monitor high standards of customer service, housekeeping, merchandising, and general operation at the retail outlets and conduct safety audits.
* Ensure and monitor dispensation of correct quality and quantity of fuel and lubricants through retail outlets. Identify training needs for dealers and staff through analysis of Mystery Motorist and Comment Card report results.
* Act as a business consultant to the dealers on proper management of retail outlets on working capital and inventory management, product loss management, inventory shrinkage, merchandising, indenting, payment terms, and documentation. Customer Handling, Supplier Records, Purchase Records, Local Advertising, Promotions, Credit Control, Outlet Profitability.
* To identify needs and prospects for New to Industry (NTI) outlets in consultation with the perpetual network plan (PNP) and the network planner, and to follow through with proposals for NTI development.
* To identify and propose outlets for conversion/Shell branding and assist and aid the branding process.
Category Manager, Non Fuels Retailing
Shell Pakistan Pvt. Ltd. Nov 1999 - Feb 2000
Core Responsibilities: * Supplier negotiation: Negotiating with suppliers for gross margins, development of promotional campaigns and product supply.
* Product selection: Identifying and selecting product categories and items to be placed in the store.
* Pricing: Responsible for standardizing pricing for KVIs, and maintenance of Gross Margins.
* Space management: Standardizing product merchandising throughout all Select Stores through development of Plan-o-grams.
* Promotions: Liaise with suppliers and conduct monthly promotions on fast moving items.
ACHIEVEMENTS - Shell Pakistan: Restructured the operations and management for the first Select Store in Hyderabad in order to increase average sales and awareness.
Achieved highest lubricant sales recorded at Hyderabad Region for the month of April, May and June during BFI (Business Framework Implementation) Competition.
Identified and executed construction for 2 NTIs.
Re-branded 6 PBS Stations to Shell.
Quality Filling Station Select Project - Developed Planogram, Re-merchandised the store and developed promotional campaigns for the Fast Food offer in order to create awareness and increase sales. Increased average sales from Rs. 18, 000 to Rs. 28, 000 / day. Achieved a record breaking sales of Rs. 50, 000 +.
ASIATIC ADVERTISING - J. Walter Thompson
Client Service Executive
Asiatic Advertising (J. Walter Thompson) . Nov 1998 - Oct 1999
Handling Unilever brands, Lux, Sunsilk & Close-Up. Media planning and developing new advertising campaigns and promotional strategies. Identifying new promotional and advertising techniques. Preparation and execution of launches and re-launches for new and existing products to improve and enhance image. Competitive and comparative analysis of product features and advertising campaigns and strategies. Liaison between the Agency and the Client.
Core Responsibilities: * Management of large scale Events for Unilever.
* Preparation of Brand Status and Competitive Reports to be sent to JWT Worldwide.
* Compilation of Proposals and Presentations for Brand promotional activities.
* Maintaining relationship and coordinating advertising campaigns with relevant Brand Managers at Unilever.
ACHIEVEMENTS - Asiatic Advertising
* Aided in the launch and Re-launch for the following brands / products: o Close-Up Ultra Whitening (New Variant) (Launch)
o Sunsilk Fruitamin (New Variant) (Launch)
o Sunsilk Range (Re-launch)
o Lux Purple (New Variant) (Launch)
* Managed the following events: o Close-Up Sukhbir Concert.
o Lux Dinner with Shatrugan Sinha.
HUMAN RESOURCE CONSULTANTS
Associate Consultant
Human Resource Consultants Pvt. Ltd. Mar 1998 - Oct 1998
Responsibilities included defining, identifying and recruitment of the right candidate for the designated position. Catering to some of the top FMCGs and MNCs of Pakistan. Maintaining Candidate Database. Defining and counseling on Compensation with reference to Job Description. Responsible for Marketing HRC, Managing Website of HRC, Associate Editor for the monthly News letter 'HR Network.'
ACHIEVEMENTS - Human Resource Consultants
* CBR Recruitment - Successfully planned and recruited 835 employees for 9 positions (Senior & Junior Level) for all over Pakistan. Developed Database Management System for large-scale recruitment, linking it with Microsoft Word and other Windows applications. The system helped generate addresses and reports to queries.
* PTCL Project - Aided in the analysis and audit of Human Resources Dept. of PTCL.
* Conducted Market Research for ABN AMRO IT Project.
* Mapped the Personnel Dept. of United Bank Ltd.
* Designed and Managed Newsletter (HR Network)
* Developed in-house Candidate Evaluation System.
* Designed Candidate Profile Form.
* Developed Flow Chart on Visio for Executive Search and Recruitment Activities.
SKILL-SET
International exposure through extensive business travel across Europe and Fareast on various trainings and sales visits and working experience in the Middle East
Excellent General / People Management skills
Well-rounded functional business knowledge of various industries and markets
Analytical, pragmatic, and structured approach towards problem resolution
Excellent communication and interpersonal skills with high proficiency in public speaking
Experience of managing and working with people of diverse nationalities and cultural backgrounds
Adept in Excel, Access, PowerPoint and other MS Office products
Proficient in designing of computer systems/tools structured around specific end results / utility
2006: Essentials of Management Decisions - Management Centre Europe, Brussels, BE
2003: Management Development Program, Lahore University of Management Science - Lahore, PK
1996: BBA (Majors: Marketing) Southeastern University, Washington DC (Karachi Campus: Greenwich Institute)
1993: 'A' Levels
1991: 'O' Levels