محمد أيوب, Marketing Specialist

محمد أيوب

Marketing Specialist

Ali Bin Ali Holding

البلد
قطر - الدوحة
التعليم
ماجستير, MSc in Marketing Management
الخبرات
7 years, 5 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :7 years, 5 أشهر

Marketing Specialist في Ali Bin Ali Holding
  • قطر - الدوحة
  • أشغل هذه الوظيفة منذ يناير 2021

 Preparing & implementing both commercial and marketing strategies for 8+ international brands such as 3 brands at Galeries Lafayette, Café
Pouchkine, Wagamama, Em Sherif, Neuhuas, Joe’s Café, 974 Delights

 Owning all digital marketing assets and use of digital platforms including websites and 12+ social media pages

 Developing Social Media content by creating 80+ captions / month

 Project management for campaigns and opening events with a budget that exceeds $200K

 Measure and report the performance of all marketing campaigns


Achievements:

 Increased traffic/ Engagement rate/ Nb. Of followers to 8 + social media pages up by 25% in less than 12 months

 Revamped all the offline/online presence and image for 8+ international brands

 Established a paid partnership with one of the top telecommunication providers in Doha with a significant ROI which equated to $100K

Marketing and Communication Executive في Rotana Hotels
  • قطر - الدوحة
  • يناير 2019 إلى يناير 2021

 Managing all internal and external communications

 Assist in managing all marketing functions with a budget that exceeds $100k on brand management, product launch, adverting, collaterals and events

 Implementing B2B/B2C online and offline marketing campaigns

 Creating online advertising strategies through Facebook and Instagram Ads,
Google Ads and HTML's

 Developing SEO content for the website to increase organic search engine page rank and deliver maximum usability

 Measure and report the performance of the online/offline marketing campaign implemented on weekly basis


Achievements:

 Increased traffic to Rotana website up by 15% while decreasing bounce rate by 4% comparing to 2018-2019

 Generated significant increase in ROI through Google AdWords PPC campaign, Facebook and Instagram advertising, which equated to 28% of all sales

Marketing Researcher في Bournemouth University
  • المملكة المتحدة - لندن
  • يناير 2018 إلى يناير 2019

 Created a marketing communication strategy for the Grove hotel, which helped in increasing sales by 10%

 Worked on the marketing entry strategy to Nigeria for Columbia Sportswear

 Worked on the social media campaigns for Hungry Oven restaurant, which boosted their ROI by 3%

Marketing Coordinator في Ascesis Media
  • المملكة المتحدة - لندن
  • يناير 2017 إلى يناير 2019

 Analyzing and reporting existing social media, PPC campaigns

 Analyzing client websites for SEO, design and other optimization improvements

 Identifying usability issues by watching recordings of real visitors on websites by using Hot jar

الخلفية التعليمية

ماجستير, MSc in Marketing Management
  • في Bournemouth University
  • ديسمبر 2019

During my postgraduate studies at Bournemouth University, I worked on the following projects:  Entry mode strategy for Columbia Sportswear to enter the African market  Evaluating the leadership style followed by Amazon  Customer retention strategies by Barclays bank in the United Kingdom

Specialties & Skills

E commerce
E Marketing
Team Leadership
Digital Marketing
Customer Retention
Technical writing
Communication
digital marketing
Influencer marketing
360 marketing campaigns
Online ads

اللغات

العربية
متمرّس
الانجليزية
متمرّس