Marketing Specialist
Ali Bin Ali Holding
مجموع سنوات الخبرة :7 years, 5 أشهر
Preparing & implementing both commercial and marketing strategies for 8+ international brands such as 3 brands at Galeries Lafayette, Café
Pouchkine, Wagamama, Em Sherif, Neuhuas, Joe’s Café, 974 Delights
Owning all digital marketing assets and use of digital platforms including websites and 12+ social media pages
Developing Social Media content by creating 80+ captions / month
Project management for campaigns and opening events with a budget that exceeds $200K
Measure and report the performance of all marketing campaigns
Achievements:
Increased traffic/ Engagement rate/ Nb. Of followers to 8 + social media pages up by 25% in less than 12 months
Revamped all the offline/online presence and image for 8+ international brands
Established a paid partnership with one of the top telecommunication providers in Doha with a significant ROI which equated to $100K
Managing all internal and external communications
Assist in managing all marketing functions with a budget that exceeds $100k on brand management, product launch, adverting, collaterals and events
Implementing B2B/B2C online and offline marketing campaigns
Creating online advertising strategies through Facebook and Instagram Ads,
Google Ads and HTML's
Developing SEO content for the website to increase organic search engine page rank and deliver maximum usability
Measure and report the performance of the online/offline marketing campaign implemented on weekly basis
Achievements:
Increased traffic to Rotana website up by 15% while decreasing bounce rate by 4% comparing to 2018-2019
Generated significant increase in ROI through Google AdWords PPC campaign, Facebook and Instagram advertising, which equated to 28% of all sales
Created a marketing communication strategy for the Grove hotel, which helped in increasing sales by 10%
Worked on the marketing entry strategy to Nigeria for Columbia Sportswear
Worked on the social media campaigns for Hungry Oven restaurant, which boosted their ROI by 3%
Analyzing and reporting existing social media, PPC campaigns
Analyzing client websites for SEO, design and other optimization improvements
Identifying usability issues by watching recordings of real visitors on websites by using Hot jar
During my postgraduate studies at Bournemouth University, I worked on the following projects: Entry mode strategy for Columbia Sportswear to enter the African market Evaluating the leadership style followed by Amazon Customer retention strategies by Barclays bank in the United Kingdom