Marketing Manager
Al Fardan Trading Company
Total des années d'expérience :11 years, 10 Mois
-Acted as the marketing manager of luxury retail brands including Harry Winston, Girard Perregaux, Chopard, Franck Muller, Breguet and others.
-Planned social media campaigns with influencer collaboration resulting in %1000 ROI.
-Developed strategy for total rebranding of Alfardan to develop a new and differentiated identity in the
minds of consumers and linking the brands to Alfardan name.
-Project managed digital marketing campaigns which were heavily focused on revenue generation and
customer retention.
-Projects consisted of email marketing, landing pages, SEO and SEM and Social Media components.
-Create annual digital recommendations as well as integration with traditional media.
-Design optimization strategy that includes current status, business needs, competitive analysis,
keyword research, content and link-building plans.
-Managed the marketing of luxury retail brands including Chopard, Hublot, IWC, A.Lange & Sohne and Graff with a multi-million Riyals.
-Completed the total rebranding of Attar United including change of logo, shift brand positioning into the luxury market, change of brand's voice and initiated social media accounts from scratch reaching 60K followers on Instagram.
-Led the shifting from traditional marketing to digital marketing and succeeded to lower costs and higher conversion rates including email marketing, landing pages, SEO/SEM, paid search and banner placement.
-Planned and executed 60+ social media campaigns, decided on contents and strategy.
-Managed influencer marketing campaigns through strategic influencer relations leading to multiplying
the campaign success.
-Built and maintained key relations with local and international agencies as well as the media in the
Saudi market to ensure proper coverage and resources.
-Developed strategies and deployed successful 360 marketing campaigns while experimenting with
various paid acquisition channels, producing engaging content for website and building strategic
relationship with partners.
-Coordinated photo shoots for magazine covers and pages.
-Partnered with external media agencies to design and implement online advertising, along with other
marketing tactics.
-Provided expertise, market research, recommendations, strategy and execution in Online/Digital/Social Marketing for several clients working in fashion retail.
-Managed the social media accounts of clients including Snapchat, Instagram, LinkedIn, and Twitter.
-Measured and reported performance of all digital marketing campaigns, and assessed it against goals.
-Practiced Searched Engine Marketing and Searched Engine Optimization.
-Overachieved yearly target leading to recognition from management and a bonus.
-Prepared quotation and proposal for the lighting solution after completing the study of the blueprints.
-Maintained and developing a good relationship with customers through personal contact, meetings and
via telephone.
-Displayed efficiency in gathering market and customer info and data (owners, engineers and architects)
to enable negotiations regarding variations in prices, delivery and customer specifications.
-Managed the marketing of multiple accounts in the fashion retail industry including branding, strategy development and implementation.
-Met with clients for briefings to discuss vision and goals and composed proposals accordingly.
Certificates: • Very Good Course performance on Consumer behavior. • Very Good Course performance on Marketing Principles. • Very Good Course performance on Sales management. • Certificate of attending and organizing the Workshop on data mining in Bioinformatics. • Certificate of organizing Marathon of Beirut 2008.