Brand & Marketing Manager
Nissan
Total des années d'expérience :20 years, 5 Mois
Responsible for developing and full implementation of marketing strategies and plans. Support sales strategies and forecasting plans.
Creating the promotion of any brand activity and strategy to establish and maintain the presence of Nissan in the market.
Plan strategies and execute marketing designs and activities to establish and maintain brand presence in the market. Launch and oversee advertising and media planning, along with PR campaigns.
Working with the Operations and different Brand marketing teams to manage the marketing services function and support the brand to ensure that all above and below the line materials are delivered within budget and that the content and quality of all communications enhances the brand and grows the business in line with brand objectives.
Dealing with projects from briefing, creating ideas till final production, working on a full fledge campaign for different media sectors, dealing with clients by presenting the ideas and discussing briefs.
Working along with the Creative Director on Presentation and Pitches, brain storming, executing ideas, presentation tips.
Recently involved in Creating and initiating Social Media posts and campaigns for major clients within the agency.
Clients I have worked on: Ferrero Group ( Nutella - Tic Tac - Rocher) / Maki Group / Honda Cars / Gulf Insurance / Applebee's / OSSC
Started with FP7 Beirut as training in the creative and production department, then moved to their office in Kuwait to work with their creative team.
I've worked on Major Accounts in the creative department, clients like Wataniya Telecom, Ford, Kuwait Airways ...
Creating concepts and printing designs for different media campaigns from Press - Outdoor - ATL/BTL (Offline and Online).
My job was not mainly creative, I used to handle the Traffic and Production Control between Account Managers and Creative Department, and work on editing and make sure the client receives the production quality aiming for, plus working along with the copy writer in creating and editing the fine copies of the advertising material campaigns.
Training in the production department by dealing with print houses and gaining knowledge in the kind of papers for print + the process of printing.
Training in the creative field by working along with senior designers and doing different print materials for different industries.
Knowledge and Understanding of Digital Media Marketing Channels: Search Optimisation Search Marketing Email Marketing Digital Display Advertising Social Media Marketing Mobile Marketing Analytics
BS in Graphic Design, with additional courses in buisness communication and advertising.