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Mohammad Alshurafa, International Sales & Market Penetration

Mohammad Alshurafa

International Sales & Market Penetration·grand sources heavy & light machinery trading

United Arab Emirates

Diploma, Mining

Work experience

Total years of experience: 9 years, 5 months

International Sales & Market Penetration

January 2024 - Present

grand sources heavy & light machinery trading

Dubai, United Arab Emirates

January 2024 - Present

Directed the companys strategic expansion into Eastern
European and African markets. Managed the end-to-end export
sales cycle for heavy machinery and specialized components,
securing high-value B2B contracts and driving significant
revenue growth across new territories.
Global Supply Chain Management: Orchestrate robust
international procurement networks, leveraging elite
manufacturer relationships across China, the UAE, and global
markets to source OEM and aftermarket parts at highly
competitive margins.
Fleet & Workshop Control: Command end-to-end maintenance
workflows for the regional rental fleet. Supervise mechanics and
technicians to guarantee maximum equipment uptime and strict
compliance with safety and operational standards.
Financial & Cost Optimization: Formulate precise repair cost
estimations and execute cost-containment strategies, minimizing
operational expenditures while maintaining peak machinery
reliability.
Client Relations & Retention: Lead proactive after-sales protocols.
Serve as the senior technical and commercial point of contact,
translating complex mechanical realities into transparent,
actionable updates for corporate clients.

Company industry:
Automotive Repair, Spare Parts, & Support Services

International Sales & Market Penetration

February 2022 - Present

grand sources heavy & light machinery trading

Dubai, United Arab Emirates

February 2022 - Present

Directed the companys strategic expansion into Eastern
European and African markets. Managed the end-to-end export
sales cycle for heavy machinery and specialized components,
securing high-value B2B contracts and driving significant
revenue growth across new territories.
Global Supply Chain Management: Orchestrate robust
international procurement networks, leveraging elite
manufacturer relationships across China, the UAE, and global
markets to source OEM and aftermarket parts at highly
competitive margins.
Fleet & Workshop Control: Command end-to-end maintenance
workflows for the regional rental fleet. Supervise mechanics and
technicians to guarantee maximum equipment uptime and strict
compliance with safety and operational standards.
Financial & Cost Optimization: Formulate precise repair cost
estimations and execute cost-containment strategies, minimizing
operational expenditures while maintaining peak machinery
reliability.
Client Relations & Retention: Lead proactive after-sales protocols.
Serve as the senior technical and commercial point of contact,
translating complex mechanical realities into transparent,
actionable updates for corporate clients.

Company industry:
Automotive Repair, Spare Parts, & Support Services

Workshop, Procurement & International Sales Manager

January 2021 - Present

Grand Source Heavy and Light Machinery Trading and Rental (GSP)

Dubai, United Arab Emirates

January 2021 - Present

Company industry:
Mining & Quarrying

Workshop, Procurement & International Sales Manager

January 2021 - Present

Grand Source Heavy and Light Machinery Trading and Rental (GSP)

Dubai, United Arab Emirates

January 2021 - Present

Company industry:
Automotive Repair, Spare Parts, & Support Services

Workshop Manager

January 2019 - January 2021

Altheqa Heavy Equipment Rental LLC

Fujairah, United Arab Emirates

January 2019 - January 2021

Large-Scale Fleet Oversight: Commanded workshop operations and
asset maintenance for an expansive commercial fleet of 88
heavy machines, maximizing utilization rates and ROI.
Preventive Programming: Engineered and implemented
synchronized preventive maintenance schedules, collaborating
directly with project site managers to eliminate operational
bottlenecks and project downtime.
Diagnostic Leadership: Supervised daily mechanical
troubleshooting and corrective repairs, optimizing team
workflow and setting key performance metrics for internal repair
timelines.

Company industry:
Construction & Building
Job role:
Management

Procurement Specialist

January 2017 - January 2019

Bien Heavy Equipment Rental

Fujairah, United Arab Emirates

January 2017 - January 2019

Inventory & Sourcing: Facilitated day-to-day procurement
operations, managing the continuous supply of specialized parts,
tools, and heavy consumables for fleet operations.
Vendor Ecosystem Development: Cultivated lasting relationships
with local parts suppliers, negotiating favorable pricing terms
and establishing rapid-response sourcing paths.
Talent Progression: Recognized for exceptional operational
capability, financial acumen, and technical adaptation, resulting
in a strategic promotion to lead the Altheqa fleet division.

Company industry:
Mining & Quarrying
Job role:
Purchasing and Procurement

Education

Al Mawakeb School

January 2017

January 2017

Diploma, Mining

United Arab Emirates

Skills

BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER RETENTION
Intermediate
CUSTOMER RETENTION
Intermediate
DATA MODELING
Intermediate
DATA MODELING
Intermediate
INTERNATIONAL TRADE
Intermediate
INTERNATIONAL TRADE
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
NETWORK DIAGNOSTICS
Intermediate
NETWORK DIAGNOSTICS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES
Intermediate
SALES
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER RETENTION
Intermediate
CUSTOMER RETENTION
Intermediate
DATA MODELING
Intermediate
DATA MODELING
Intermediate
INTERNATIONAL TRADE
Intermediate
INTERNATIONAL TRADE
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
NETWORK DIAGNOSTICS
Intermediate
NETWORK DIAGNOSTICS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES
Intermediate
SALES
Intermediate

Languages

Arabic

Native Speaker

English

Expert