Channel Marketing Manager
Belkin International
Total years of experience :11 years, 9 Months
Developed Channel Marketing plans for Linksys across META, developing and executed B2B, B2C, retail, e-tail, social media, ATL, and corporate marketing programs across various product lines.
Developed quarterly channel marketing plans, promotions and campaigns with distributors, resellers, retailers and the regional sales team to meet the business strategy.
Established direct relationship with key customers and key technology partners through conducting regular face to face meeting and directly negotiating marketing activities to maximize the ROI.
Managed marketing and channel budgets that targeted specific metrics/ROI to determine effectiveness.
Managed the implementation and timely execution of the agreed marketing plans, including working closely with other members of the EMEA and global marketing teams.
Designed numerous instore marketing programs and retail store revamps for some of our key retail customers in the region, typically driving an incremental sale for UAE, Saudi Arabia & Levant.
Successfully organized large tradeshows such as Gitex, GISEC, IOT Event and Intersec with a focus on leads, partner engagement, exciting promotions, and maximum brand visibility.
Supported a number of digital marketing initiatives that include focused use of Internet channels such as Google Ads, Facebook, YouTube, and LinkedIn campaigns optimized for specific product categories and countries.
Led a number of direct channel programs and alliance programs, which helped gained our brand the number one market share in key product segments.
Collaborated very closely with Amazon during their transition in UAE, registration and listing of all SKUs’ through vendor central.
Localized New Products Introduction (NPI) planning, messaging and execution.
Ensure the brand consistency is delivered across all platforms and deliver local campaigns within global brand guidelines
Lead to propel Xiaomi brand in the middle-east region covering Brand Management, Digital Marketing, Social Media, Marketing Communications, Direct Marketing & Retail Marketing strategy.
Develop, implement and monitor successful social & digital strategy and the implementation of all editorial content across all social platforms in line with overall marketing strategies.
Manages the monthly content & editorial plan in line with the news and commercial priorities of the brand, ensure a regular reporting of actions carried out.
Engage with MI fans, followers, influencers to build communities and boost brand awareness
Responsible & manage the product road-map, product profitability, price positioning & managing ageing inventory for the region.
Conducted store visit to understand and monitor the visibility of brand and make corrective decision to improve display share (SIS - Mi Homes at Etisalat & Carrefour outlets in UAE).
Planned and executed sell-out promotions for Hyper, PR and Dealers channels.
Monitoring and evaluate campaign & events and maintain a keen focus on ROI.
Support distributors in developing local marketing initiatives based on approved annual marketing plans and budgets.
Leading a team of dynamic 6 member Digital Marketing executive’s including creative design.
Developed and launched Xiaomi UAE (https://mi-mena.com) website initiating communication flow and adding an effective sales channel.
Ensure the brand consistency is delivered across all platforms and deliver local campaigns within global brand guidelines
Led the design and development of the 1st Xiaomi Brand Retail Outlet in MENA.
Support marketing activities for LG across all categories covering 11 markets GCC, CIS, Afghanistan & Pakistan. Identifying, planning & execution of various product, seasonal & tactical promotional campaign & events, lead the team on various marketing projects utilizing all potential mediums.
Responsible for the development and execution of LG corporate tie-ups, Global and local sponsorships like ICC, YMC - Abu Dhabi & DAUZ, VFD. Increased LG’s brand preference.
Planning and implementation of brand & product media plans including On Air, Print media & OOH etc. budgeting approximately US$7.5M.
Manage all organization marketing, communications, public relations and events activities / collateral including publications, media relations, agencies and third party vendors.
Meeting & Liaising with the Retailers and other partners for all combined marketing communication activities viz., Print ads, Radio ads, Collateral materials, Product display stands, Direct Mailing, etc.
Formulate annual marketing strategies to achieve goals of the division as well as various functions with a holistic view of the organization.
Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Top Management and HQ team.
Assist the senior management and sales teams in executing the appropriate product pricing, trade promotions and marketing to consumers in accordance to the Annual sales targets.
Responsible for the entire sales & marketing operations, Business Development & Market Expansion of IT products in GCC & CIS countries for a portfolio of above 100 partners.
Led development of the trade & customer marketing strategy to achieve defined business objectives for IT product category
Managed and monitored marketing spending within agreed budget of approximately US$5M set by top management & HQ.
Liaise with the Ad Agency and media buying houses for the ATL and BTL activities which leads to plan and execute major reach out to the target audience.
Managed and coordinated product launches throughout the region (including media plan / buying, road shows, dealer gatherings, press conferences and publicity material)
Develop & implement product specific promotions & Incentive schemes for the secondary channel to increase the sales (Dealer Incentive Scheme, Salesman incentive Scheme, etc).
Mapping of competitor activities and sales by analyzing Market Research Data collected from GFK & IDC. Implement the right product and price positioning in the market in coordination with Sales team.
Developed and implemented the Distribution & Retail strategy to drive continued growth for IT products in the GCC market
Worked closely with HQ in order to create yearly product road-map for business partners based on VOC and channel feedback.
Strong emphasize on Even Sales, Direct Shipment, Three months order forecast scheme with partners
Monthly reviews with partners for Long Term \[LT\] stocks and liquidation plan
Successful in winning the confidence of hyper markets/ resellers by mapping the territory in terms of the right product mix requirement & Implemented successful retailers promotion scheme & incentive programs.
Relationship management with Distributors, Resellers, and Power Retailers in territories assigned
Trained Resellers, FSM’s & sales team on product portfolios, features and selling skills
Identified new partners and opportunities in existing & new market for expansion
Conducted store visit to understand and monitor the visibility of product and make corrective decision to improve visibility
Bachelor of Commerce