Director of Sales
Holiday Inn
Total des années d'expérience :15 years, 0 Mois
charge of the Sales Department
*handling Revenue tasks in the hotel
*Handling social Media (Facebook, Twitter, …..)
*Conducting sales calls in Eastern Province and Riyadh
*Assists with the preparation of new products and services.
*Preparing budget and weekly forecast.
Achievement:
* Running Occupancy 89 % YTD 2016
* Corporate Segments 69%
* Over budget in 3.5 M SAR YTD2016
Increase the number of accounts producing in the hotel.
* Achieved over budget in 2015. By 6M SAR
charge of the Sales Department
*Responsible for Saudi Market
*Conducting sales calls in Eastern Province/Riyadh
*Grab leisure groups from Riyadh and Khobar Market ( Companies Day-out)
*Sell all facets of the hotel.(Boats mooring)
*Assists with the preparation of new products and services.
*Monitors competitor’s activities, Monitors existing business and inputs into sales strategy meetings to maximize
business.
• Grows existing business and establishes and pursues leads which will develop business
*Analyses sales mix and likely impact on hotel goals.
Handling all sports and government accounts.
* Achieving Monthly Targets
Monitors competitors activities and assists in marketing intelligence
• Refers sales leads to appropriate personnel within the InterContinental Hotels Group
• Sells to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating
optimum rate for the benefit of the business
• Services existing business through management of account bases
• Sell all facets of the hotel
• Manage the corporate head office and the preferred hotel history for that company
• Provides direction on, and conducts market research and analysis
• visitors/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government
Departments and other producers closely allied to Hotel business
• Builds profile within local market place through attendance at various events and local market place
• Conduct client interviews
• Entertain clients
• Travel when required to promote the hotel and develop potential business
• Maintain regular contact with the IHG hotels in your region and the regional reservation office
• Monitors existing business and inputs into sales strategy meetings to maximize business
• Grows existing business and establishes and pursues leads which will develop business
• Interfaces with operations on a timely basis
• Initiates and prepares tenders for business
• Assesses sales and marketing data
• Assists with the preparation of new products and services
• Assists in the evaluation of sales and marketing activities
• Analyses sales mix and likely impact on hotel goals
• Implement direction from Director of Sales and Marketing and Regional Managers
• Liaison with advertising agency
• Stock control of collateral
• Execute advertising/creative briefs in a timely manner
Handles inquiries on food and beverage, banqueting/catering functions and prepares proposal as per
the arrangements discussed.
* Follows-up the proposal sent to organizer to determine the quotation given and makes analysis on the
price scales amongst the 5-stars hotel.
* Meeting with clients regularly to review daily events
* Communicating with staff over client requests
* Conduct inspection and booking of event centred
* Interacting with hotel staff and providing guidance so as to achieve work consistency
* Setting up meeting with clients and giving them a tour of event sites
* Suggesting possible meals and caterers for the event
* Ensuring the event is affordable to the client
* Maintaining rapport with team members
* Preparing quotation and finalize contracts with guests.
* Responsible for soliciting new and existing Banquet and catering accounts through Sales Calls.
* Creating and prizing specialized menus for each Catering and Banquet function.
* Assisting in Creating Banquet and Catering Budget ($1, 307, 525 .- for year 2010)
* Preparing the budget of catering and banquets for year 2011.
* Helping in snagging of the new convention center for 2000 guests.
* Creating Banquet and Catering Sales Packages. (Wedding Package -Daily Delegate Rate …ect).
* Assisting in preparing and creating Banquet and Catering advertising tools ( Catering Kit, Flyers,
Brochures, Posters)
* Stream line the work process to decrease wage and salary expenses through well managed scheduling.
* Coordinating with the material manager for special purchasing requirements related to the Banquet
and Catering department
* Discusses with kitchen the acceptability of the quality of food presentation and preparation
* Ensures that all miscellaneous requirements are ordered or prepared.
* Attends F&B and sales daily briefing and all such communication meetings which require
Achievement:
* Increasing outside Catering number of covers from 6854 cover To 9540 Covers, by penetrating new
market segments, implementing new pricing strategy and increasing awareness by conducting more sales
calls.
* Increasing Out Side Catering Guest Check Average from $44 To $52 on 2011
* Achieving total income by 1.8% above budget.
* Managing outside Catering for Prince Mohamad Ben Fahed tour in Eastern Province for more than Ten
days in six different locations.
* Handling large scale outside catering events for the chamber of commerce up to 800 covers
* Managing Ramadan operation event (2010) on daily average 1000 Covers & Maximum of 25 to 30 staff
members. Had been awarded by Area Manager.
* Handling all Ramadan iftar reservation.
* Managing conferences for the ministry of justice, Ministry of Health and Ministry of education four days
each.
Get in touch with hotel clients for their event requirements such as menu dish,
estimated attendees, date and time and logistical requirements (stage equipment,
audiovisual facilities, lightning, lectern, dressed-up tables, etc.)
* Coordinate event requirements with hotel departments such as kitchen, audio-visual
group, facilities maintenance, etc. to ensure successful event hosting
* Supervise hotel staff in function room preparation
* Mentor and train banquet operations and sales staff
Education