Senior Category Manager
Dukan Retailing company
Total years of experience :16 years, 7 Months
Overseeing FMCG non-food & food categories spanning confectionary, breakfast, chilled food, personal care, and cleaning products on behalf of a pioneering Hard Discount retailer in the GCC region.
Buying /sourcing and new product Exclusive & private label from Europe, GCC & Levant countries.
Selecting and sourcing assortments whose prices and positioning are current with market trends.
Negotiating annual commercial agreements and clauses with distributors and in compliance with budgets to ensure maximum profit while maintaining margins and back-margins year after year.
Building beneficial partnerships with vendors to grant their products a visible platform in the GCC market. Establishing best practices in the implementation and development of merchandise concepts.
Guaranteeing that trade agreement counterparts are upheld and implemented swiftly and efficiently. Procuring high-quality suppliers for products that will be sold under private labels both locally and overseas.
Leading market launch strategies for brand activations to enable product success in a competitive retail landscape.
Analyzing sell-through and profitability performance across the product portfolio and adapting all action plans accordingly to optimize performance in line with strategic objectives.
Negotiating with vendors to procure special product discounts to be showcased in dynamic promotional materials created in collaboration with the marketing team.
Located and sourced materials, equipment, and suppliers through a plethora of vendors across Jordan and negotiated prices, availability, and terms of sales to advance the interests of a renowned MENA-based high-end retail group.
Negotiated & established new partnerships with suppliers, consolidators, and producers in line with the company's standards of excellence.
Prepared and audited planograms, range availability, and sales reflecting all merchandising plans. Planned and negotiated high-impact national promotions and deals to strengthen the company’s competitiveness resulting in increased profitability and brand prestige.
Provided updates and justified layouts & merchandising plans by family & section to boost sales & margins. Analyzed market and delivery systems to assess present and future material availability.
Surveyed the market and prepared store audit reports to prepare actionable plans.
Resolved vendor or contractor grievances, and claims against suppliers to safeguard the brand's reputation.
Developed strategic marketing plans for a diverse brand portfolio to boost its FMCG sales in Jordan. Managed A & P funds allocated to each brand to maximize brand sales and profits.
Oct 2009- Nov 2012. Amman, Jordan
Supervised all promotional activities in conjunction with key accounts to create vibrant promotional materials that highlight the value propositions of products. Forecasted sales for each brand to optimize inventories and supply chain logistics.
Collaborated with advertising agency partners to nurture the development of brands and the creation of in-store and POS materials in strict compliance with style guides.
Converted complex strategies into accessible terms when presenting to leadership, enabling stakeholders across a vast corporate structure to make informed decisions.
Performed field visits to monitor sales teams and provide constructive criticism to managers that would allow them to achieve their collective KPIs
Mentored sales personnel across all branches of a leading construction company to thrive within their roles, achieve their individual KPIs, and form long-lasting client relationships.
Coordinated distribution of branded content including catalogs, brochures, and website landing pages. Contributed to the preparation of annual marketing budgets in close collaboration with the GM.
University Achievement Exam in Marketing (January 2007). Ministry of higher education Scientific Research, 1st amongst co-students at all Jordanian universities (235all).