محمد قاسم

Identify, develop, and evaluate social media and digital marketing campaign.
Manage digital content and social media advertising
Research product offerings and competition to develop effective branding strategies.
Oversee production of advertising copy and graphics to ensure total alignment with brand guideline and maximize the effectiveness
of media efforts
Track, analyze and record results of offline & online campaigns
Proofread offline & online marketing material, including website content, social media content, digital menu, and company catalogue
Leverage on Loyalty data insights to drive the footfall & incremental revenue
Manage the website development and coordinate the enhancement
Manage the new product research & development
Handle & Analyze customer feedback to improve product quality & customer service
Develop effective Advertising and Consumer Promotional programs
Handle the photo-shoot & video shoot and manage the library
Delivering strategic marketing leadership to add revenue, define & refine corporate brand recognition.
Assist other team members and departments in contributing to the best overall performance of the department, and company.

Successfully launched and establish the Zoor Bakery in the market
Developed the branding of more than 1, 000 products
Develop & launched the website
Managed the store sale during COVID-19 lockdown
Mange the aggregator business & generate additional revenue

Al Hatab Bakery, Juhaina chocolates & Oasis Mall)
Supervised Digital Marketing & Branding communication initiatives
Developed, tracked and improved the landing page of Al Hatab Bakery
Coordination with agencies on creative campaigns and programmatic buying to support digital cross-promotion efforts, including
social media campaigns, Promotion through Influencer, outreach and marketing initiatives for an improved end-user experience
Managed all marketing operations and advertisement campaigns that eventually generated a 20% increase in web traffic
in 4 months
Restructured the Marketing department to spearhead the implementation & execution of corporate branding and marketing plan
Increased online web visit & leads by rolling out the new strategy
Improved brand awareness & increased the followers on social media platforms
Played a key role in branding, public relation and Omni-channel advertising & media communication
Formulated strategy for achievement of volume and gross contribution targets across the national market and building detailed sales
plans in line with the budgets
Rolled out Annual Marketing Plan for the business partners and aligned it with the company’s objectives.
Achievements:
Increased organic Follower base on Instagram from 12k to 125k
Generated additional revenue through social media campaigns
Business tie-ups with Al Ahali Football club, charitable organizations, & Banks.
Successfully launched 20 stores of Al Hatab Bakery & Juhaina Chocolates
Increased brand presence within the country
Structured the Group Loyalty program

Liaising with the National Concept Business Head in formulating the Annual and monthly Marketing calendar for KSA in consultation
with the Regional heads and circulate the calendar on time
Conducted monthly/quarterly budget Vs. spent reviews to ensure the budget was allocated effectively
Managed advertising creative for the territory ensuring the brand image is kept consistent within the requirements. Creative includes
magazine and newspaper adverts, billboard images, radio scripts, and SMS
Managed the production of marketing materials, including leaflets, posters and flyers - writing and proof-reading copy, and liaising
with designers and printers
Coordinated all marketing activity including an advertising campaign, in-store graphics, windows, launch event and PR for store
launches
Achievements:
Developed business requirements and product specification documents while managing the store from inception to launch and
launched more than 50 stores of large & small format.
Business Tie-ups with FMCG, University & Hospitality.
Attained turn around in loss-making stores by maximum exposure and increasing revenue and saving cost through free branding &
rate negotiation
Reduced marketing POP costs 15% by negotiating vendor contracts and managing production, printing, and efficiencies
Increased loyalty customer contribution.
Earlier working experience:
Lifestyle International Pvt. Ltd. as an Area Marketing In-charge