Media Manager
Odla
Total years of experience :10 years, 11 Months
• Supervise a team of media planners, buyers, and growth marketers working on different brands under ODLA to ensure smooth project execution. Discover new opportunities by implementing A/B testing and experimentation.
• Support team members with strategic expertise and manage technical integrations, including Google Tag Manager, CRM integrations, platform migrations, pixel and e-commerce tracking, server-side tracking, and analytics.
• Ensure the success of the client’s digital marketing programs by providing thought leadership on strategies and campaign optimization. Oversee revenue forecasting, growth hacks, media strategies, and A/B testing.
• Oversaw the performance marketing for New Zealand-based brands and overall DTC year-on-year revenue growth.
• Drove growth by successfully managing a media buyer team and generating actionable insights by analyzing data and resources. Utilized in-depth knowledge of DV360 to provide support in executing campaigns on DV360.
• Directed CRM activities, from integration to creating segments and building a 1P database. Managed technical integrations such as Google Tag Manager, Pixel Integrations, Analytics, CRM integration, and Product Feeds.
• Develop and execute robust performance marketing strategies and execution plans for clients. Collaborated with other teams to ensure alignment in campaigns with overall marketing strategy.
Accomplishment:
• Achieved outstanding results from clients such as Comvita, Ecostore, Heilala Vanilla, and Neatfeat by skillfully managing a digital advertising budget of over $2.5 million annually.
• Consistently delivered year-over-year DTC revenue growth for all brands.
• Facilitated various revenue streams for the agency.
• Planned and executed digital campaigns of Silkbank OPTP, Kenwood, Brite, Lush Crush, Pakistan State Oil, Homage, Convex Interactive, Ensure, Lemon Max, Jazz TV, Zong TV, Grove Residency, Proton Pakistan, and PharmEvo.
• Utilized expertise in Google Ads, Facebook Business Tools, Facebook Ads, SEMrush, LinkedIn Ads, Twitter Ads, Google Data Studio, Google Analytics, Google Firebase, and Google Ad Manager.
• Implemented and monitored the results of various media campaigns. Directed the daily workflow of client programs, including initiating and managing projects across departments.
Accomplished:
• Enhanced user experience and streamlined checkout process by developing digital e-commerce solutions.
• Increased the revenue of the media department by selling digital services to other agencies.
• Integrated and enabled video ad slots on owned digital products for live streaming.
• Successfully sold the ad inventory to different brands.
• Directed daily management of digital media plans, including developing recommendations, budgeting, and project details. Ensured proper set-up of campaign components and correct digital assets for campaign execution.
• Conducted market research and competitive analysis to identify trends, opportunities, and possible areas for growth. Analyzed campaign performance and adjusted strategies as needed.
• Initiated improvements in the media teamwork process by recommending and implementing process improvement to the team. Supported media buying initiatives and suggestions.
• Supervised media planning/buying and assisted with research, strategy, and campaign optimization. Executed effective advertising campaigns and evaluated campaign success to optimize other media marketing campaigns.
• Managed technical integrations such as Google Tag Manager, Google Analytics, Firebase, and related services.
• Worked on different digital products such as Mjunoon.tv, Jazz TV, and Zong TV, live-streaming services from an advertising perspective. Assisted in finding suitable media platforms for company or client advertising.
• Provided strategy recommendations based on optimization results and assisted with campaign execution.
• Oversaw media planning/buying and elevated brand presence by working on various strategies. Monitored and evaluated results from existing plans to ensure growth and profitability and make necessary adjustments.
• Built client brand awareness through targeted digital media campaigns, driving engagement and expanding online presence. Conducted research on trends and competition analysis to identify threats and opportunities.
• Provided support and insight into significant organizational changes, such as changing strategic focus.
• Launched campaigns on time and within the budget and discussed evolving needs with clients. Oversaw the sales performance of company services and identified potential problems that could affect the sales performance.
• Collaborated with digital marketers to create campaigns appealing to the target market. Approached potential clients through new leads, calls, existing relationships, and promotional events.
Accomplishments:
• Achieved established sales targets and outcomes within the schedule.
• Brought substantial business to the organization, gaining a good reputation.
• Recovered many clients who stopped working with the company for various reasons.
Received an invitation from Google to attend the Channel Partner Summit in Singapore due to our top performance.