محمد مرتضى

• Advised MENA-based startups, NGOs, and businesses, leading to a 30% growth in client engagement and a 7% increase in ROI.
• Developed strategic marketing plans, designed effective funnels (improving conversion rates by 15%), and executed
omnichannel campaigns, raising brand awareness by 20%.
• Led 20+ projects, optimizing campaign performance and reducing client acquisition costs by 50%.

• Spearheaded collaboration with programmatic teams, boosting ad performance by 24% through content optimization.
• Revamped Berytechs website and mobile app, driving a 30% increase in organic traffic via an enhanced SEO strategy.
• Orchestrated targeted email marketing campaigns, aligning with stakeholder objectives to maximize engagement.
• Optimized operations and boosted marketing efficiency by implementing data-driven digital tools.
• Led and mentored assistants, driving the successful execution of key initiatives, including the Agrifood Innovation Award
campaign, generating 23, 351 votes, 67 companies, and 128 product submissions.
• Designed and launched the Agrifood Innovation Award microsite, positioning the QOOT Cluster as Lebanons agrifood
innovation leader and attracting 52, 346 visits in 2 months.

Oversaw development of efective digital marketing strategies on various platforms (Instagram, Twitter, Facebook, LinkedIn, and YouTube) to enhance awareness and engagement for Berytechs programs. Collaborated with team members to meet project requirements and ensure successful outcomes. Prepared communication and marketing reports with in-depth analysis of activities and engagement to provide strategic insights and recommendations for the annual Impact Report. Demonstrated excellence in writing and content creation while producing top-notch articles on topics like agrifood, green economy, clean energy, and womens empowerment, along with web releases, press releases, and social media content for the organization. Managed events and fostered community engagement by organizing corporate and community events, training sessions, workshops, hackathons, and ideation camps.
• Launched first Agrifood Innovation Award, by overseeing marketing strategy, branding, and web design and development, resulting in 23, 351 public votes and 67 agrifood production companies participation with 128 products submitted.
• Orchestrated communications for various programs, including the Lebanon Export Academy in collaboration with UNIDO, UNDP, and Berytech under the joint UN - Productive Sectors Development Program funded by the Government of Canada.
• Spearheaded BASATINE, a four-year Consortium program supported by lAgence française de développement (AFD), the QOOT Cluster funded by Kingdom of the Netherlands, and Cluster4Green, supported by the European Union (ENI CBC Med Programme), all aimed at aiding small farms and promoting sustainability in the agrifood sector.

• Led a team of 7 to manage high-impact events, increasing student engagement and enhancing the universitys brand.
• Restructured the universitys website, improving usability across 300+ pages and aligning content with institutional goals.
• Strengthened local partnerships, increasing enrollment inquiries by 15%.
• Created communication strategies that amplified social media engagement and event attendance by 12%.

• Taught 4 courses per semester in Marketing, IMC, Design Software, and Educational Media to 35 students per section,
achieving an average student evaluation score of 82%.
• Updated course content and organized 5+ workshops and seminars annually to increase student engagement.

• Led a team of 5 assistants and 12 volunteers to enhance the universitys online presence and drive enrollment growth.
• Orchestrated community engagement through events and digital platforms, creating a dynamic online ecosystem.
• Streamlined content scheduling with Asana, ensuring a consistent social media presence.
• Ran an online enrollment campaign that generated 3, 000+ chatbot interactions, boosting enrollment by 3%.
• Increased the universitys Facebook following from 16, 000 to 87, 000, driving significant organic growth and engagement.
• Amplified student-generated content, increasing shares and engagement by 25%.
• Leveraged data-driven insights to enhance social media ad ROI by 10%.
• Organized 70+ annual digital events, increasing student participation and strengthening the universitys online reputation.
• Led SEO initiatives, driving a 20% boost in organic traffic.

• Led redesign of university magazine, aligning visuals with global standards, increasing engagement.
• Mentored 15+ students, with many advancing to senior design roles, and created visuals, boosting event attendance by 20%.