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تم إلغاء حظر المستخدم بنجاح
محمد مرتضى, Marketing & Communication Consultant

محمد مرتضى

Marketing & Communication Consultant·Self Employed

لبنان

ماجستير, Master of Business Administration in Management

الخبرة العملية

مجموع سنوات الخبرة: 15 سنوات, 5 أشهر

Marketing & Communication Consultant

يناير 2015 - حتى الآن

Self Employed

بيروت، لبنان

يناير 2015 - حتى الآن

• Advised MENA-based startups, NGOs, and businesses, leading to a 30% growth in client engagement and a 7% increase in ROI.
• Developed strategic marketing plans, designed effective funnels (improving conversion rates by 15%), and executed
omnichannel campaigns, raising brand awareness by 20%.
• Led 20+ projects, optimizing campaign performance and reducing client acquisition costs by 50%.

مجال الشركة:
خدمات الاستشارات التجارية
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Specialist

يناير 2022 - يونيو 2025

Berytech

بيروت، لبنان

يناير 2022 - يونيو 2025

• Spearheaded collaboration with programmatic teams, boosting ad performance by 24% through content optimization.
• Revamped Berytechs website and mobile app, driving a 30% increase in organic traffic via an enhanced SEO strategy.
• Orchestrated targeted email marketing campaigns, aligning with stakeholder objectives to maximize engagement.
• Optimized operations and boosted marketing efficiency by implementing data-driven digital tools.
• Led and mentored assistants, driving the successful execution of key initiatives, including the Agrifood Innovation Award
campaign, generating 23, 351 votes, 67 companies, and 128 product submissions.
• Designed and launched the Agrifood Innovation Award microsite, positioning the QOOT Cluster as Lebanons agrifood
innovation leader and attracting 52, 346 visits in 2 months.

مجال الشركة:
خدمات الدعم التجاري
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing & Communications Specialist

سبتمبر 2022 - أغسطس 2023

Berytech

المنصورية، لبنان

سبتمبر 2022 - أغسطس 2023

Oversaw development of efective digital marketing strategies on various platforms (Instagram, Twitter, Facebook, LinkedIn, and YouTube) to enhance awareness and engagement for Berytechs programs. Collaborated with team members to meet project requirements and ensure successful outcomes. Prepared communication and marketing reports with in-depth analysis of activities and engagement to provide strategic insights and recommendations for the annual Impact Report. Demonstrated excellence in writing and content creation while producing top-notch articles on topics like agrifood, green economy, clean energy, and womens empowerment, along with web releases, press releases, and social media content for the organization. Managed events and fostered community engagement by organizing corporate and community events, training sessions, workshops, hackathons, and ideation camps.
• Launched first Agrifood Innovation Award, by overseeing marketing strategy, branding, and web design and development, resulting in 23, 351 public votes and 67 agrifood production companies participation with 128 products submitted.
• Orchestrated communications for various programs, including the Lebanon Export Academy in collaboration with UNIDO, UNDP, and Berytech under the joint UN - Productive Sectors Development Program funded by the Government of Canada.
• Spearheaded BASATINE, a four-year Consortium program supported by lAgence française de développement (AFD), the QOOT Cluster funded by Kingdom of the Netherlands, and Cluster4Green, supported by the European Union (ENI CBC Med Programme), all aimed at aiding small farms and promoting sustainability in the agrifood sector.

مجال الشركة:
خدمات الدعم التجاري

Head of Events & Communications

يناير 2021 - يناير 2022

Lebanese International University

بيروت، لبنان

يناير 2021 - يناير 2022

• Led a team of 7 to manage high-impact events, increasing student engagement and enhancing the universitys brand.
• Restructured the universitys website, improving usability across 300+ pages and aligning content with institutional goals.
• Strengthened local partnerships, increasing enrollment inquiries by 15%.
• Created communication strategies that amplified social media engagement and event attendance by 12%.

مجال الشركة:
التعليم الابتدائي والإعدادي والثانوي

Lecturer

يناير 2015 - يناير 2022

Lebanese International University

بيروت، لبنان

يناير 2015 - يناير 2022

• Taught 4 courses per semester in Marketing, IMC, Design Software, and Educational Media to 35 students per section,
achieving an average student evaluation score of 82%.
• Updated course content and organized 5+ workshops and seminars annually to increase student engagement.

مجال الشركة:
التعليم الابتدائي والإعدادي والثانوي
الدور الوظيفي:
التدريس والشؤون الأكاديمية

Digital Marketing Manager

يناير 2013 - يناير 2021

Lebanese International University

بيروت، لبنان

يناير 2013 - يناير 2021

• Led a team of 5 assistants and 12 volunteers to enhance the universitys online presence and drive enrollment growth.
• Orchestrated community engagement through events and digital platforms, creating a dynamic online ecosystem.
• Streamlined content scheduling with Asana, ensuring a consistent social media presence.
• Ran an online enrollment campaign that generated 3, 000+ chatbot interactions, boosting enrollment by 3%.
• Increased the universitys Facebook following from 16, 000 to 87, 000, driving significant organic growth and engagement.
• Amplified student-generated content, increasing shares and engagement by 25%.
• Leveraged data-driven insights to enhance social media ad ROI by 10%.
• Organized 70+ annual digital events, increasing student participation and strengthening the universitys online reputation.
• Led SEO initiatives, driving a 20% boost in organic traffic.

مجال الشركة:
التعليم الابتدائي والإعدادي والثانوي

Graphic Designer

يناير 2011 - يناير 2013

Lebanese International University

بيروت، لبنان

يناير 2011 - يناير 2013

• Led redesign of university magazine, aligning visuals with global standards, increasing engagement.
• Mentored 15+ students, with many advancing to senior design roles, and created visuals, boosting event attendance by 20%.

مجال الشركة:
التعليم الابتدائي والإعدادي والثانوي

التعليم

Lebanese International University

يوليو 2013

يوليو 2013

ماجستير، Master of Business Administration in Management

لبنان

Lebanese International University

يناير 2010

يناير 2010

بكالوريوس، Marketing

لبنان

Skills

Marketing
Expert
Marketing
Expert
Team Leadership
Expert
Team Leadership
Expert
Business Transformation
Expert
Business Transformation
Expert
Digital Media
Expert
Digital Media
Expert
Digital Marketing
Expert
Digital Marketing
Expert
MARKETING
Expert
MARKETING
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
BRAND POSITIONING
Expert
BRAND POSITIONING
Expert
INNOVATION
Expert
INNOVATION
Expert
CUSTOMER ENGAGEMENT
Expert
CUSTOMER ENGAGEMENT
Expert
ANALYTICS
Expert
ANALYTICS
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
ENTREPRENEURSHIP
Expert
ENTREPRENEURSHIP
Expert
MARKETING COMMUNICATIONS
Expert
MARKETING COMMUNICATIONS
Expert
Presentation & Planning
Expert
Presentation & Planning
Expert
Marketing Planning
Expert
Marketing Planning
Expert
Public Speaking
Expert
Public Speaking
Expert
Web Development
Intermediate
Web Development
Intermediate
Project Management
Expert
Project Management
Expert
Marketing
Expert
Marketing
Expert
Quotations
Expert
Quotations
Expert
Market Research
Expert
Market Research
Expert
Production
Expert
Production
Expert

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي
mohammadmortada.com/

انستغرام
انستغرام
instagram.com/mohdmortada

اللغات

العربية
اللغة الأم
الانجليزية
اللغة الأم
الاسبانية
مبتدئ

العضويات

Interaction Design Foundation

Member and local leader

January 2023

Chartered Institute of Marketing

Member

March 2022

Digital Marketing Institute

Power Member

February 2022

EdTech Syndicate in Lebanon

Member

July 2022

التدريب و الشهادات

الشهادات
Google Analytics & Tag Manager Fundamentals
Enterprise Design Thinking Practitioner
Project Management for Beginners
Email Marketing Certification
LinkedIn Certified Insider
Certified Digital Marketing Professional
LinkedIn Marketing Strategy
Chartered Marketer
Certified Digital Marketing Professional

الهوايات

  • Calisthenics
  • Reading
  • Writing