محمد ريحان

 Heading Sales & Marketing and responsible for the entire operation and P&L of the division.
 Responsible for unit top-line & bottom-line budget achievements.
 Overseeing day-to-day operations, including Sales, Merchandising, procurement, inventory management, and distribution.
 Responsible for trade negotiation with all major Key accounts.
 Ensuring financial stability and profitability by monitoring budgets, expenses, and revenue. Analyzing financial reports, making strategic decisions, and implementing cost-saving measures.
 Setting performance targets, evaluating the team's performance, and implementing strategies to foster continuous improvement.
 Create and implement sales strategy and business development plans that successfully achieve business goals and objectives.
 Identifying, onboarding, and managing relations with business alliances & trade partners for business expansion and territory growth.
 Devising sales budget aligned with organic, market activation, promotion, new product, exclusive events for stores & tactical promotion.
 Reporting to General manager.

Heading Sales & Operation
responsible for the entire operation and P & L of the division.
Create and implement sales strategy and business development plans that successfully achieve business goals objectives.
Responsible to achieve annual volume & profitability objective of division.
Identifying, on-boarding, and managing relations with business alliances & trade partners for business expansion and territory growth
Devising sales budget aligned with organic, market activation, promotion, new product, exclusive events for stores & local/ tactical promotion. Reporting to General Manager

 Managed entire country operation for ACCBC which includes Sales, distribution, administration & CRM.
 Handled a team of 95 employees
 Solely responsible for unit top line budget achievement.
 Meeting short term/medium term strategic needs, threats and opportunities related to . company business within the region; furnishing quality & timely feedback to top management on important changes, weakness, opportunities, or threats, in relation to competitors’ activity.
 Responsible for all the trade negotiations (BDA) with all the major modern trade customers.
 Provides direct supervision to subordinates including objectives setting, performance management.
 Liaises with the trade marketing team to ensure trade marketing plans and budget are adhered.
 Address stock availability, visibility, and expiry issues within prescribed guidelines.
 Provides insights from knowledge acquired through multiple data sources such as Market reports (AC Nielson) to ensure forecast accuracy, ROI and devising key account plans and distribution.
 Responsible for entire P & L for Qatar Branch
 Reporting to Gulf BU (Business unit) Director (Dubai

 Steering sales and distribution operations of company’s products across entire Qatar region
 Accountable for:

o Managed Sales, Merchandising & CRM.
o Steered trade marketing promotions to enhance brand visibility.
o Negotiated and finalized the annual trade agreement with Modern Trade Accounts Procurement Teams regarding Rebates, Brands Introduction, Listing Fees, Shelves Spaces Management, Trade Promotions, Sampling Activities and BTL Advertising
o Designed trade input & managed the budget utilization for rentals.
o Guiding Sales Supervisors towards maintaining compliance with the Company Credit Policy.
 Guided a team of:

o 38 members includes 4 Supervisors and 8 Key Account Executives
o 10 Van Salesmen & 16 Merchandisers
 Delivering on job training for sales staff on sales techniques and enhancing the Distribution Strength.

Key Result Areas

 Handled a team of 5 Sales Executives & 15 Merchandisers
 Managed key accounts namely Carrefour, Lulu, Panda & Danube
 Responsible to achieve the monthly & Quarterly target against each account.

Interfaced with:
Marketing Department regarding competitor’s promotional activities and their new lines of products or brands extension to ensure that the company maintains & develops its competitive position.

Purchase Managers and Store Managers for executing the strategies & plans effectively. Cross functional departments like Logistic, Marketing and Accounts to facilitate frictionless business operations.

 Handled hyper & supermarkets like Panda, Geant Saudi Ltd., Tamimi and Farm Activity