محمد صادق

➢ Responsible for realizing the digital sales by developing a solid digital marketing strategic approach and overseeing the excellence of execution
➢ Deliver a full-fledged media strategy across digital channels including organic, paid media & CRM to drive overall business growth and acquire sustainable growth in market share
➢ Responsible for driving the digital CRM marketing strategy which delivers sustained and incremental revenue growth, encourages cross-sell/upsell
➢ Growing the digital analytics practice which provides support around building acquisition models, cross-sell/up-sell models & retention, customer segmentation, digital content optimization for both web & app analytics
➢ Transforms AlRajhi Takaful insurance into InsurTech to generate sustainable revenue and give a new digital experience to customer
➢ Coordination of the external and internal partners (distribution network, creative and digital agencies, IT providers, consultants)

➢ Lead motivate and mentor a team of performance media and digital marketing specialists to deliver best in class solutions for our clients.
➢ Lead the strategic development and execution of our performance marketing initiatives across paid search, paid social & display ensuring this is executed to the high standards set by OMD team.
➢ Leverage data analysis across key analytics and advertising platforms to formulate strategy, identify campaign opportunities and drive efficiencies.
➢ Lead strategic conversations with clients on performance marketing at a senior level.
➢ High commercial acumen through the identification of new revenue streams and commercial models
➢ Contribute to pitches, opportunities, client presentations on our strategic approach performance marketing as required.
➢ Keep up to date with performance marketing best practices, strategies and techniques across all digital channels.
➢ Develop strong relationships with all internal and external stakeholders including media and platform partners

Performance Media Manager - Account Lead
Atlantis The Palm Senior Account Manager

➢ Strategic account lead overseeing and planning Atlantis the Plan global performance campaign lead to revenue acquisition through paid outreach

➢ My role also included analysing campaign performance and mapping customer journey from exposure to prospecting through Omnichannel

➢ Campaigns ROI were delivered successfully throughout the time I managed the account through in-house buyers and developers
➢ ROI reached 21 through a strategic data-driven multi-touch attribution model


Marriott Group Performance Media Manager

➢ MEA account lead overseeing data analysis and market insights and reporting back on key learnings in order to set performance directions

➢ Arabic and English media buying for local and European markets with constant coordination with client core digital team
➢ Planning and execution of campaign media performance along my team

Other Responsibilities

➢ Working with in-house engineers to build an automated and customised buying programme for existing and always-on clients
➢ Key agency contacts with big media players such as Google & Facebook
➢ Strategic support to other agency clients such as DMG events and Whoopey for ecommerce, etc.

➢ Main Accounts: Oman Air, Volkswagen, Nissan, National Bank of Oman
➢ Planning and managing digital and social media performance across several major agency accounts
➢ Analysing campaign performance and ongoing optimisation to meet and over achieve client KPIs across Search, Display, Video, Social and Mobile advertising
➢ Delivering weekly and monthly detailed reports
➢ Providing effective and smart customised strategies
➢ Develop engaging social media bilingual content to align with campaigns objectives

• Assist with the development and implementation of Visas Expert’s digital advertising strategy that aligns with the agency strategic marketing plan.
• Planning, structuring, executing and optimizing paid Search, Display, and Facebook campaigns
• Leading ongoing management of digital touch points, including Google AdWords and Facebook.
• Build brand awareness, increase website’s traffic, remarketing and drive actions.
• Manage social media activity and growing audiences across relevant platforms.

• Execute SEM and Social Media campaigns and ongoing optimization technique.
• Manage and implement interim, weekly and wrap-up reporting.
• Track media expenditures to ensure budget compliance.
• Provide analysis and recommendations as campaigns evolves.
• Plan and implement online campaigns according the client’s objectives.
• Deliver campaigns within agreed objective and budget.

Accounts: (Toyota UAE, Lexus UAE, Excel4US Jordan)

• Involved in developing a new sales incentive scheme that was adopted across our company
• Coordination and merchandising, overseeing a sales team
• Establishing and achieving store profitability and sales goals
• Involved in the training of new sales staff
• Looking after the whole departments, making reports, schedules, and evaluations