Digital Marketing Manager
BenQ
Total years of experience :6 years, 9 Months
• Executing Google and Social Media Ads with 35-40% website conversion rates across various product segments.
• Spearheaded product launch and sales enablement campaigns on 3P ecommerce retail platforms.
• Managing and allocating Programmatic Advertising budget with agencies like StackAdapt and Criteo.
• Creating design briefs for creative agencies to develop suitable creative formats for the digital ads.
• Delivered Amazon Advertising and DSP campaigns with 20:1 ROAS.
• Managing digital PR with relevant media and influencers.
• Setting up HubSpot Marketing Automation and CRM tools to nurture and grow BenQ's first party data.
• Tracking, analysing, and optimizing the online performance for BenQ's regional websites.
• Improved the SEO rankings by implementing link-building campaigns and technical SEO optimizations.
• Managing and growing BenQ’s social media channels.
• Increasing organic traffic by 110% for Pounce website within a month.
• Consistently generated 50 high-quality leads per month, fuelling Pounce's business growth.
• Implementing lead qualification funnels on ActiveCampaign.
• Expertly analysed business models and consumer behaviour to craft and execute digital ads.
• Developed detailed buyer personas and journeys to guide targeted marketing efforts and creative production.
• Managed and allocated media buying budgets for Pounce and its clientele, maximizing campaign effectiveness.
• Collaborated with the tech team to support the deployment of websites, lead pages, and mobile applications.
• Fine-tuned advertising campaigns to optimize for profitable ROAS.
• Delivered comprehensive 360-degree post-campaign analysis reports, providing actionable insights for continuous improvement.
• Improved the YoY traffic by 800% and organic leads by 60% for company’s B2B website.
• Ranking the B2B website for more than 40 business relevant keywords for Middle East region.
• Accountable for leading the content marketing strategy development both B2B & B2C segments.
• Optimizing content production and publishing process by implementing an efficient content calendar.
• Working on Eloqua to implement nurture streams for data acquisition and retention program.
• Streamlining workflow from digital channels to marketing automation and CRM platforms.
• Lead the digital advertising on Google, Facebook, LinkedIn, and Twitter, from conception to execution.
• Generated 1000+ leads on average across various digital platforms (LinkedIn, Facebook, Twitter, and Google).
• Implemented pixel re-targeting tactics, resulting in and up to 10-20% uplift in ecommerce conversion rates.
• Worked with agencies like Adara, AdRoll and PHD for rolling out Programmatic Media Buying campaigns.
• Worked on the rollout of Salesforce along with the execution of lifecycle email marketing campaigns.
• Consolidating performance data of online campaigns and analysing outcomes through comprehensive reporting.
• Drove content creation for the partner portal, enhancing partner engagement and resource accessibility.
• Developed and maintained Google Data Studio dashboards for Canon’s regional websites.
• Provided senior management with insightful web data visualizations.
• Assisted in streamlining the content creation workflow, establishing a robust content calendar, and refining existing material for enhanced engagement.
• Conducted comprehensive keyword research and implemented SEO strategies to optimize web pages, in partnership with the web development team for a seamless WordPress site launch.
• Played a pivotal role in safeguarding SEO rankings during the critical transition phase of website migration.
• Orchestrated a targeted marketing campaign to drive successful brand representation at GITEX 2017.