محمد زايد

• Optimised website content and landing pages for SEO, user experience, and higher conversion rates.
• Managed on-page and local SEO activities including Google Business Profile optimisation and keyword targeting.
• Planned and executed social media content strategies across Instagram, Tik Tok, and other digital platforms.
• Developed and managed paid advertising campaigns on Google Ads, Tik Tok, X Ads and Meta Ads to generate leads and increase brand visibility.
• Monitored campaign performance, analysed traffic insights, and improved marketing strategies based on data-driven reporting.

• Owned end-to-end digital marketing strategy across multi-industry client portfolios — spanning SEO, paid media, social media, and content marketing.
• Positioned organic and paid channels as primary revenue drivers, contributing 70% of total business revenue through high-intent targeting and conversion-optimised landing pages.
• Managed Google Ads and Meta Ads campaigns alongside SEO to deliver integrated, full-funnel traffic and lead generation for clients.
• Managed paid media campaigns with an annual spend of approximately USD 200, 000, generating over USD 1, 150, 000 in revenue for high-ticket businesses, delivering 7x+ return through full-funnel optimisation and performance-driven targeting.
• Led App Store Optimisation (ASO) initiatives for mobile app clients — improving keyword rankings, ratings visibility, and install conversion rates on Google Play and Apple App Store.
• Designed AI-driven marketing workflows (n8n, ChatGPT, Jasper) to scale content production, automate reporting, and reduce execution effort.
• Built executive-level dashboards in GA4, Google Search Console, and Looker Studio for cross-channel performance forecasting and ROI tracking.
• Managed 25-35 international client accounts simultaneously across US, UK, UAE, and EU markets.
• Navigated major Google algorithm updates, minimising ranking volatility and restoring growth trajectories for affected clients.
• Conducted performance reviews and mentored team members across SEO, paid media, analytics, and AI-led workflows.

• Led integrated digital marketing strategy combining SEO, paid ads, and social media to drive 600% organic traffic growth and 300% increase in international visibility.
• Planned and executed Google Ads and Meta Ads campaigns for B2B and e-commerce clients, optimising for ROAS and lead quality.
• Managed social media marketing strategies across LinkedIn, Instagram, Snapchat, and Facebook, Tik Tok, X — increasing organic social engagement and brand visibility for 10+ clients.
• Delivered App Store Optimisation (ASO) for mobile-first clients — conducting keyword research, optimising metadata, screenshots, and A/B testing store listings.
• Grew monthly qualified inbound leads from 4 to 50+ through multi-channel funnel optimisation and conversion path improvements.
• Improved organic CTR from ~2% to 15-20% through schema implementation, ad copy testing, and page experience optimisation.
• Managed 25-35 client accounts across multiple geographies, aligning digital execution with pipeline and revenue goals.
• Supported medium-to-high-ticket B2B deal closures by improving lead intent signals across paid, organic, and social channels.

• Contributed to 20% organic reach growth within six months through SEO planning, content optimisation, and
social media support.
• Assisted in improving keyword rankings and digital engagement through UX-focused SEO and basic paid campaign
management.