Marketing Manager - MENA Region
Baidu
Total years of experience :28 years, 4 Months
Achievements:
Build & Manage a qualified content marketing team and executing a strong content marketing strategy ensuring to drive organic traffic and users to the different products and services.
Establishing a strong PR office and Media relations to enhance brand equity and media monitoring. Holding multiple press conferences to announce new launches and new products.
Building strong relations with Student activates with a focus on Cairo university and launch Baidu Club that acquired 5000 students in the first month of launch acting as Baidu ambassadors.
Plan and execute offline activations to generate online-offline-online conversion, like “Viva Brazil” a world cup activation to engage users from hao123 to an offline event, and promoting for the event offline to drive traffic to the online page. More than 40, 000 daily unique visitors visited event page and offline event attended by an average of 500 guests daily.
Organizing Corporate anniversary to cater for business partners and potential clients.
Responsibilities:
Marketing Management
• Build Baidu Brand equity in Egypt & Spread awareness for Baidu in Local communities, Universities, & staff by conducting awareness sessions.
• Responsible for creating annual marketing plan of Baidu in MENA region to be aligned with the strategic objectives.
• Plan & execute marketing campaigns of different activities to increase engagement and achieve:
o User Acquisition through offline activations
o Partners education & relationship building
o Build and execute Baidu Stars program (brand ambassadors program targeting students)
• Build and manager relations with News and Media Agencies in Egypt & MENA region.
• Build and manage relations with Blogger and forums administrators to ensure positive support and coverage
• Create collateral internally and externally as required to meet campaigns plan
• Negotiate with suppliers to get best offer/deals
• Develop and execute the content marketing plan for Baidu
Head of the Business development
• Build & execute regional expansion plan
• Negotiate and contract launch of service in KSA
• Lead Business Development team
Product management responsible for:
• Introduction of new products and services
• Build Business Model for OGRA Taxi
• Develop Product go to market strategy
• Product road maps, features management, & products life cycle
Channel & Partners Management
• Build network of reseller partners to penetrate target markets like KSA, Kuwait, Sudan, Jordan, & UAE
• Microsoft: Negotiate cooperation model. Get Marketing support for Product launch in Egypt
• Samsung: sign up to Intel software development program. Get Marketing support for product on Samsung TV and mobiles
• Vodafone Xone: Manage relation with Vodafone Xone to finalize investment in OGRA software
• Vodafone Egypt: Manage relationship with Vodafone Egypt to get discounted devices and connectivity as part of the offering to Taxi drivers
• Mobinil: Manage Partnership with Mobinil to get Discounted devices and connectivity plans as part of the facilitation provided by OGRA to the drivers.
Marketing Management
• Development & execution of Products launch plan
Responsibilities / Achievements:
Head of the Business development & product management team responsible for:
• Introduction of new products and services acting as Cheif Products Officer
• Establish & maintain products business models for product like m-Currency, Cashless, Net2Go & mEducation
• Product roadmaps & features management
• Build and establish relationships with major vendors & mobile operators like Nokia, Samsung & Etisalat
Sales Management
• Establishment & management of the sales team
Marketing Management
• Development & execution of company marketing plan
Partnership Management:
• Nokia: Sign up as a partner in Forum Nokia program, starting from level 1 (free) to the Launch pad program (by invitation from Nokia not through payment).
• Intel: sign up to Intel software development program. Become one of the key speakers in the launch event of the partner program in the region.
Business Unit Head:
• Manage Business unit to achieve technical and business objectives.
Outsourced Project manager: Sub contracted project manager for CellTek to manage ictQatar contact center implementation. A Build, Operate then Transfer (BOT) contract to build, operate, and then transfer a 100 seat contact center that will serve Qatar e-Gov clients.
The implementation project manager is responsible for all technical and non technical requirements that assure the contact center can be operational in the set time. Handling a consortium of 3 companies contracted for the delivery and interfacing with ictQatar (the client)
M-Currency Business development manager:
• Develop business relationships/ partnerships in Egypt & regionally (Retail, GSM operators, Banking, Government sectors)
• Introduce new service and business opportunities to enhance product market
• Develop product business plan
• Acting as Egypt country manager responsible for network expansion and sales to major chain retail vendors
• High level management of product technical development
Partnership Management:
• Intel: sign up to Intel software development program. Become one of the key speakers in the launch event of the partner program in the region.
Project manager for ictQatar contact center implementation. A BOT contract to build, operate and then transfer a 100 seat contact center that will serve Qatar e-Gov clients.
The implementation project manager is responsible for all technical and non technical requirements that assure the contact center can be operational in the set time. Handling a consortium of 3 companies contracted for the delivery and interfacing with ictQatar (the client)
* Product Manager for CRM
• Products selection
• Development of product business plan
• Educating the sales team and the technical team on the product features and technologies
• Providing support to sales team during the sales process
• Manage the relation with product originator/vendor
* Business development Executive
• Investigate the possibilities of new business in Egypt and internationally
• Introduce new solution and technologies
• Research product/solution market and competition
* Account Manager for the accounts like Reuters, PriceWaterhouseCoopers, GAP Corp and SpeedSend):
• Manage customer relationship
• High level project management during the implementation and delivery phases
• Up selling and performing business development activity within customer account
Responsibilities / Achievements:
Manage Computer Associates Service Desk implementation at Xceed, to be the internal service desk serving 900+ employees and covering IT and administrative services.
• Defining Project scope, to cover 7 service department and 15 business units as customers, including customer accounts with different services and service level agreements
• Issue tender for vendor selection
• Contract vendor, plan & manage implementation.
• Complete and handover project to Desk top support team
Corporate intranet, using Microsoft share point portal, design and implement of a unified information & resources center for company employees.
• Gather requirements for involved parties (15 business units)
• Design a proposal for company portal and approve it from management committee
• Plan and manage implementation (including content entry)
• Complete and handover project to internal communications team
Call center implementation for Microsoft Egypt Office Information Line
• Defining and sign service scope with customer
• Planning for customer service implementation in coordination with all concerned internal departments, third party providing CRM solution customization and training center providing agents with training on Microsoft Office for certification
• Managing plan execution and follow up progress
• Handover project to operations department
• Monitor performance to ensure customer satisfaction
Several international call center accounts implementations including:
• Microsoft Egypt Outbound activity to promote Microsoft information Line
• A customer satisfaction survey for Nestle waters
• An information line for the British University in Egypt
Responsibilities / Achievements:
Responsible for the investigation and introduction of new technologies and applications that enable the company to enhance its business, especially in the area of sales and marketing automation.
Sales & Marketing Control Unit Manager: Managing a team of 6 operators, 2 developers and one administrator. The unit role is to monitor, adjust and plan company performance.
• Construct and manage a business intelligence unit
• Prepare Marketing control policy.
• Reports and analysis on activity, achievements of Field force and compare them to company forecasts.
• Business intelligence reports helping the company to determine gaps in performance.
Project Manager for Call Center projects:
• Evaluating call center service providers to select a suitable one for corporate operations.
• Analysis, design and implementation of customer relationship, tele-sales and tele-marketing projects.
• Execution of tele-sales, tele-marketing, data collection and correction projects
Operation manager for Electronic Territory Management System (VisiTrack):
• Operation teem technical and administrative management.
• Field force audits
• Database Administrator.
• Selection of a PDA (pocket device) and implementing the application on a selected set of field force members.
• Assessing GIS service providers, analysis of corporate needs in this field and preparing project road map.
Project Manager for Electronic Territory Management System implementation with the following responsibilities:
• Analysis of company requirements
• Determine customization requirements
• Implementation project manager
• Reports Analysis, design and development.
Project Manager for Order management system development
• Analysis, design, development and implementation of the system.
• Support & management of system operators.
• Reporting analysis, design and development.
• Integrating with VisiTrack (to link activity with sales).
Responsibilities/Achievements:
Pre-sales Engineer for IT products.
• Product sales demonstrations.
• Implementation project manager
• Customer training
• Support
Project manager for Pharmaceutical Drug Directory. An annual desk top directory containing information on the pharmaceutical products available in the Egyptian market; using Microsoft Access as a database for the final product, interface and application development using Borland Delphi, and application data processing using Oracle.
• Analysis and design application features
• Leading development team
• Testing and replication of the project.
• Customer support.
Project manager for Pharma-Scope. A quarterly sales audit, containing information about pharmaceutical products sales and rankings. Using Borland C++ as the development tool, and Oracle as the application database engine.
• Analysis, design of project
• Project development team leader.
• Customer support.
Electronic Territory Management System (VisiTrack) Project manager (This system is a client server application over an Oracle database) for the planning and controlling of medical representative activity.
• Analysis, design, development of the system.
• Customer data analysis and implementation planning and follow up.
• Customer support.
PDA module for VisiTrack using Microsoft eMbedded Visual C++
• Design and analysis of application
• Member of the development team.
Design and development of company forms and procedures to meet ISO 9001 requirements for certification.
Software engineers team leader.
Working on innovating technology ideas to be introduced in the pharmaceutical market.
Testing and quality assurance.
Documentation and technical writing.
Database Administration.
Responsibilities/Achievements:
Design and development of customer web sites.
Web Administrator for company and customers web sites.
Sample of sites:
• Trans Space Consultants http://www.spaceconsultants.com/
• Kudu Resturants (KSA) http://www.mideastnet.com/kudu
• Zomoroda fro Granite and Marble http://www.zomordah.com/
• El-Salam Co. http://www.alsalam.com/
• Hassan Allam sons Co. http://www.allamsons.com/
• DARY DIY http://www.dary-diy.com/
• Tamo Press http://www.tamopress.com/
Responsibilities/Achievements:
Instructor for MS products.
Instructor for C++/Pascal
Development of training material for center courses.
Manage and follow up center activities.
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Fundamentals of Marketing
