محمد فادي العاينة

• Implement Strategic Plans to Maximize Brand Potential.
• Ensuring Profit Targets Are Achieved, Margins Maintained & Expenses Controlled.
• Monitoring Performance Against Marketing Targets Both Internally & Externally.
• Effectively Managing, Coaching, Motivating, And Developing the Sales Teams.
• Communicated Tactfully and Effectively to Ensure Proper Coordination with All Service Departments (Demand Planning, Accounting & Finance, Sales & Marketing) …Etc.
• Monitoring And Analyzing Competitor's Performance to Identify Strengths, Weaknesses, Opportunities and Threats

Retail Business Consultant for some companies in KSA.

The Establishment Works in The Area of Distribution of Cosmetics. I Was Responsible
for Making Agreements with Retail Stores and Following Up on Sales.

I Established My Own Company in The Area of Cosmetics. However, Due to Difficulties
in Obtaining Approvals from Different Government Departments, I Eventually Had to
Close Down the Business.

Chalhoub Group Faces, Riyadh and Remote Areas (Qassim - Hail - Arar - Dawadmi and
Hafr Al-Batin)
I was a Department Manager from April 2018 until March 2019...
• My responsibility is maximizing the sales and profitability of the department.
• Working closely with commercial team to enhance commercial performance, maintain
excellent relationships with key suppliers and ensure business plans are implemented in
accordance with the strategic direction of the Division Manager
• Marketing Certain Brands to Increase Their Popularity Among Target Consumers.
• Conducting In‑Depth Consumer Analysis to Determine the Image/Demand of The Chain
• Controlling Costs In line with Department Objectives and Business Plans.
• Utilizing All Resources Cost Effectively. Developing & Refining A Brands In‑Store
Demonstration Program.
• Developed And Implemented Improved Policies and Procedures, Resulting in Improved
Efficiency and Productivity of The Team.
• Developing Annual Brand Plans in Partnership with The Sales and Insight Teams.