محمد العباب

* Control the Sales Operations team's activities to guarantee that all work is completed effectively and in accordance with the strategic project management plans, policies, and procedures.
* Create and manage a motivated, engaged, and competent team by establishing goals and priorities, monitoring performance, and offering on-going coaching and feedback to help the team reach its objectives.
* Act as an example to ensure that staff members understand and support the company's vision, purpose, values, and corporate strategy in order to build a highly motivated workforce and consistently enhance performance.
* Leadership duties in the creation and implementation of selling programs for all markets and categories.
Important connections between the Category Innovation, Marketing, and Equity teams and the Customer Business Teams (CBTs) to ensure that our plans.
* Monitored customer satisfaction levels through surveys and feedback mechanisms. Collaborated with product development teams to create new products that meet customer demands.
* Support the updating/creation of pertinent administrative procedures, including the use of social media, and sales policies.
* Offer thought leadership on brand and category initiatives both internally and outside. Responsible for establishing an effective promotional strategy and a budgeting pro.
* Continuous assessment of significant baseline volume opportunities / threads and lead activities to maximize category performance.
* Managed channels of sales with its sales head. 5 Sales Managers reported direct to me and 67 sales professionals reported in direct to me.
* Identified areas of improvement in the sales process and developed action plans accordingly.

* Developed and implemented sales strategies to increase revenue from national accounts.
* Assess sales processes to develop specialized improvement plans and expand revenue opportunities.
* Kept up with current trends and suggested improvements that would test and improve the company's product offerings.
* Reduced expenses by successfully negotiating vendor prices and sales agreement terms.
* Managed sales operations over a broad geographic area, inspiring teams to work hard and produce great revenue results.
* Developed and oversaw a training and development program for the sales force.
* Redesigned client marketing calendars to produce record sales.
* Streamlined new market entry processes by developing and implementing forecast order system.
* Provided technical assistance as needed when resolving customer issues. Promoted company products and services that best fit customer needs. * Maintained customer satisfaction by correcting issues with speed and accuracy.
* Actualized strategies to continuously improve client service, brand visibility and company reputation.
* Communicated with agencies and external advertisers to ensure consistent brand messaging across varied communication channels.
* Spearheaded sales meetings with staff and management to share best practices for process improvements.
* Identified and solved complex strategy problems to impact sales management and business directions.
* Increase profitability by developing pipelines using multiple marketing channels and sales strategies.
* Mitigated financial discrepancies by monitoring key indicators to implement corrective action.
* Used multilingual expertise to improve communication skills resulting in positive customer feedback.

- Recruited, Hired, Trained Sales Businesses. - Helping Sales reps in implementing and developing long term and daily plans that optimized time and resources. - Managing expenses and business cash flow. - Applying Capital management concepts in my daily business management to secure Debts and expenses. - Focusing on brands strength and applying Key Business Drivers across all products. - Developed an automated sales reporting system that decreased monthly reporting time by 20 hours per salesperson. - Set and monitored sales targets for the region with SAP, identifying needs for strategy adjustments to achieve goals. - Planned and executed product upgrade strategies to increase sales by 27%. - Conducted market analysis to identify root causes of underperforming KPI across FMCG markets.

• Leading a team who is covering Retailer Super markets which are located in Riyadh region. • Responsible for Sales Forecast & Customer Development Plans. • Achieving the assigned sales target. • Maintaining and strengthening links with Authorized Agents and major Retailers and other key customers. • Advising upon customer’s inventories, ensuring no out of stocks and no returns. • Analyzing and building the business of each account. • Advising the customers warehousing, expire dates and turnover of stocks. • Spending time with Authorized Agents own Sales force in the field providing support and motivation. • Preparing weekly pricing survey report and reporting on competitor activities. • Optimizing Sales and develop the business and supervising retail business in the assigned area. • Ensure that all goals and objectives of products availability, Plano grams, quantities, products and quality are achieved for the customers. • Ensure a quick reaction against competitive threats and customers problems in their areas. • Consult with Marketing Team and agree on proper action whenever competitors are actively disturbing the company’s market position (New product releases, product line extensions, price changes, in-store activities) • Ensuring customer’s satisfaction is maintained at the highest level through strong business relationships. - Directly negotiate a KBD contract with each customer, plus any ad-hoc activities. - Achieve double digit growth LY and YTD.