محمد الاربش

• Brand Strategy Development for all brands and all channels.
• Budget strategy and allocation across markets and channels.
• Establish market presence for all brands and gain market share.
• Strengthen internal and external sales channels.
• Establish social media strategies and strengthen current social media presence.
• Support in annual group strategies and objectives.

• Develop strategies for Kuwait & Qatar markets
• Budget allocation for both markets & channels
• Strengthen sales channels in Kuwait, and establish new sales channels in Qatar.
• Develop new social media direction and enhancement.
• Support in product development strategy in both markets.

• Craft strategies for all product lines & brands.
• Prepare and manage budgets for the marketing department.
• Oversee all marketing activities (Online & Offline).
• Strengthen & create new sales channels.
• Liaison with all aggregator platforms to maximize sales.
• Maintain & strengthen brand message & market share.
• Participate in the annual planning of company objectives.

• Social media strategy & overview.
• Content localization for stronger results.
• Digital marketing support & overview.
• Budgeting & KPI setting.
• Marketing strategy & planning.
• Day-to-day marketing activities.

• Focusing on marketing strategy for Kuwait and Bahrain and implementing on quarterly basis.
• Monthly forecasting for KPIs.
• Budget allocation on offline channels in line with set KPIs.
• Online overview planning.
• Responsible for the social media direction.
• Creating ad hoc approaches.
• Content management & localization for a better tone of voice.
• Ensure good levels of PR is always out on behalf of the company.

• Focusing on marketing strategy for Kuwait and implementing on quarterly basis.
• Budget allocation on offline channels inline with set KPIs.
• Online overview planning.
• Responsible for the social media direction.
• Creating ad hoc approaches.
• Content management & localization for a better tone of voice.
• Ensure good levels of PR is always out on behalf of the company.

Marketing:
- Engaging with top management in marketing plans development
- calendarize marketing activities in relation to brands trading.
- influence marketing communication in a market dependent perspective based on experience in the individual markets.
- content creation for various mediums and channels and insuring compliance with the corporate and host brand.

Social media & digital marketing:
- Creating social media friendly content for organic activities.
- reflect brands trading and promotional activities on all social media platforms.
- insure host brand and corporate social media guidelines compliance.
- monitor brands social media performance and capitalize where opportunities arises.
- work alongside the digital media team to launch tactical and brand building campaigns on various digital platforms across markets.
- compose influencer- based tactical and brand building events and campaigns.

PR:
- Create new season launch press kits and liaise with the support teams to disseminate them.
- Press release translation and tailoring to suit the region with the compliance of the corporate.
- Leverage brands free coverage through relations with regional publications.
- organize press events for designer visits or new launches.

Event management:
- Coordinate and execute in store and external venue events for new store openings, new season launch, press and tactical events.
- coordinate with different parties for best event implementation with mall management, event agencies and store teams.

Other fields:
- Coordinate the annual marketing budget.
- Relationship coordination with host brand for guidelines implementation.
- Promotional licensing based on ministerial rules and regulation experience within the middle east.
- Marketing team representation in different meetings such as press events, brand weekly trading meetings and host brand conferences.

• Engage with top management in quarterly plans development
• Influencing marketing communication in market dependent percpective.
• Content control and adaptation across different channel.
• Social media promotional and generic content creation.
• Work alongside the digital marketing team to launch 360 tactical and/or brand building campaigns.
• Drive seasonal PR and leverage the brand image through media relationship
• Event management and set up.
• Acting marketing manager for a time period due to not having an assigned manager.
• Liaising with host brand to ensure compliance in all social media and marketing activities.

• Coordinate the annual marketing calendar with the brand team.
• Content creation for tactical and brand building communications.
• Social media content creation and customer engagement.
• Event organizing
• Support in new season launch press kits creation.

Marketing:
- coordinate the annual marketing calendar with the brand team.
- content creation for tactical and brand building communications.

Social media & digital marketing:
- content creating for Facebook and Instagram.
- customer engagement on social media.
- coordinate social media and digital campaign launches.

PR:
- Support in new season launch press kits creation.
- Seek opportunities for brands free coverage through different publications.
- participate in press events organizing for designer visits or new launches.

- Staff recruitment selection process from received applications, and allocating them throughout the group such as the engineering group, Almulla cleaning and maintenance services and Al Soor Trading.
- Coordinate quarterly and monthly increments’ paper work for junior staff upon request received from their line managers.
- Coordinate with payroll to insure benefits are implemented for the senior staff team throughout the group.

• Organizing the staff recruitment process and streamline by subsidiary company.
• Coordinate quarterly and monthly increment forms for junior employees.
• Coordinate with payroll to insure benefits are implemented for the senior staff team throughout the group.

- Performing daily sales and customer interactions.
- Product pricing & product storage.
- Inventory count.