Consultant of Communication & Change Management
Ministry Of Finance - Other
Total years of experience :23 years, 5 Months
Lead the review of the existing communication and change management blueprint to develop and implement new, highly focused strategies dedicated to the enhancement of communication and change management procedures, communications & campaigns, and publications that accurately reflect the needs and purposes of the Ministry of Finance, maintaining their exacting high standards
Developed the strategy to lead the change in transformation from cash basis to accrual accounting, including driving the enhancement of communications channels between the Accrual Centre, and Government bodies, and international corporations. To lead transformation strategies to develop awareness campaigns, training strategies, and KPIs, to measure progress and identify the shortcomings, weaknesses, and challenges, and to implement preemptive solutions.
Collaborated with deputy minister for communication and media on major communications & media activities, including develop and improve communications strategies and campaigns and providing support for his media team in the preparation of media files for future exploits and the organization & operation of several large-scale events.
Provided critical insight into the development and implementation of major campaigns for international companies and organizations, including planning and implementing communication and marketing strategies to exert influence in the marketplace
• Originated & implemented awareness & marketing campaigns for clients on social media to present their products, services, experiences, and brands for achieving increased customers and sales and support their marketing and sales strategies
• Developed and executed communication and marketing strategies for a number of social media influencers and bloggers encompassing over 1.5 million followers across multiple social media platforms during 2017
• Advanced & launched marketing & communication strategies for potential clients from the Government & private sectors
• Empowered the launch of a specialist website to introduce tourism & travel that reached more than 30K visitors per month
Led direct communications channels between HQ in Dubai and the Ministry of Foreign Affairs as well as relationships and communications between branches and the Saudi Consulate in different countries, with the aim of enhancing communication, identifying the best ways to enhance cooperation, and improving the services provided.
• Developed and nurtured strategic partnerships with Saudi Arabia MOFA and Member of the Services and Products Development Committee to enhance healthier engagements between the parties and improve levels of satisfaction.
• Implemented an awareness campaign to introduce the new procedures and processes related to the services provided and to explain the advantages resulting from the introduction of these new systems.
• Analyzed potential methodologies to develop the signed agreement and follow up on the commitment of all concerned.
Develop departmental tasks, strategies, and action plans to establish and lead the Institutional Communication Department, which includes the Corporate Communication and Marketing Department and strategic Institutional Relations and Partnerships Department.
• Executed market studies and swot analysis to analyze the market and identify the company's current standing to identify challenges & opportunities ahead and develop communication and marketing strategies designed to achieve the objectives.
• Developed marketing and communications strategies, formulated public relations exercises, and executed awareness and marketing campaigns to promote the company, its products, and services, including the undertaking of special marketing campaigns for major clients.
• Formulated partnership, communication, and marketing strategies with U.S. Huntair in Arabia and Nortek.
•Managed relationship and communications departments; directed staff in relationship enhancement efforts with key stakeholders.
•Developed process for better relationship management and to improve service delivery to customers.
•Presented 38 workshops about company’s services.
•Oversaw and ran daily operations of public relations department for five months in Director of Public Relations absence; improved fund’s coverage in newspapers by 20%.
•Delivered monthly reports about relationship activities to C-suite and senior leaders on weekly basis.
•Designed CSR plans for partner that improved their image within community and strengthened relationship with fund.
•Designed and administered public relations and marketing plans, including the planning and oversight of local and international events.
•Strengthened relationships with accounting organization across the GCC.
•Wrote press releases and followed up with local media organizations.
•Created first public relations department for organization and developed strategy for department.
•Served as Secretary of the Organizing Committee for Public Relations & Media.
•Assisted in the planning of conferences and forums.
•Served as Secretary of the Organizing Committee for KSA/Palestine Forum and organized event.
• Served as Secretary of the Association of History and Archaeology of GCC. Countries.
• Contribute to the development of publications published by Aldarah.
• Follow-up and implementation of scientific researches procedures.
Mass Communication, Public Communication, Corporate Communication, Campaigns
Media, Press, Communication, Media laws, Management, News, Communication theory, Strategic communication