Senior Sales Manager
Saudi Basic Industries Corporation - Sabic
Total years of experience :14 years, 9 Months
• Drove the development and implementation of key, innovative business development initiatives to increase market share
• Provided critical insight into the implementation of original & effective business plans to enhance bottom line performance
• Spearheaded formation & delivery of strategic growth strategies to increase market share for chemical products regionally
• Monitored and assessed corporate performance and progress to identify and improve key annual strategic planning activities
• Developed & implemented Standard Operating Procedures that aligned with all critical short & long-term growth strategies
• Formulated the MEA business plan and budget and aligned strategic training to increase product knowledge and awareness
• Collaborated with stakeholders to formulate strategies enabling SABIC to support the Kingdom to deliver the Vision 2030
• Steered the MEA regional sales team & drove the penetration of Oxygenate products into the area to increase market share
• Drove the sales and marketing functions to increase the market share of SABIC raw materials produced for use in:
o Plastics
o Fibers
o Automotive products
o Chemicals
o Steel
o Polymers
o Resins
o Agri-Nutrients
• Reviewed daily operations in terms of pricing, volume allocation, and cost of serving, to align with organizational objectives
• Conducted ongoing research into market trends utilizing strategic analytic skills to determine the growth rate of each market
• Led teams and encouraged autonomy to drive performance of KPI’s & targets to monitor progress against strategic aims
Achievements:
Successfully introduced new and improved levels of communication amongst the MEA team to understand employee needs and improve their satisfaction resulting in a significant change in internal morale & enhanced performance at all levels
Successfully introduced new and creative sales and marketing strategies and techniques into the West African market resulting in an increase in market share and higher sales figures for the region
Senior Business Manager - MEG, Europe & America Jan ’17 - Jul ’18
• Drove all business development and sales operations across European and American markets to increase market share
• Provided critical insight into the formulation and implementation of expansionist strategies for MEG products globally
• Advise on the expansion of commercial business plans & strategies to expand and further develop the business services
• Streamlined the structuring of working relationships with key stakeholders to ensure that key business objectives were met
• Spearheaded seamless strategic support by implementing stringent controls & ensuring consistent corporate governance
• Evaluated sales territory potential and implemented tactical plans to increase revenue generation and exceed set sales targets
• Led business risk management reviews, implemented effective enterprise management criteria, & protected business growth
Achievements:
Successfully introduced new marketing and business development techniques and strategies into the European market resulting in enhanced regional performance and an increase in market share from 12% to 18%
Successfully led a team to develop a global sales and marketing strategy for one of the most important products for SABIC, MEG, which resulted in the recognition and implementation of the strategy in all operating divisions.
Senior Business Manager - MEG, MEAF, ROA Jun ’15 - Dec ’16
• Drove development of strategic sales & business development plans for penetration of the Middle East & Asian markets
• Provided critical insight into planning for the introduction of SABIC premier product Mono ethylene glycol to the markets
• Optimized use of extensive industry knowledge of business management to focus on activating the MEG P&L statement
• Spearheaded strategic and tactical training to ensure alignment with organizational SOPs, corporate vision, and KPIs
Achievements:
Successfully improved pricing mechanisms, reduced costs, and provided critical oversight into the development of the supply chain mechanism resulting in an increase in the organization’s market share and improved profitability
Glycols Sales Manager - SABIC Europe, Netherlands Aug ’12 - Jun ’15
• Drove sales and business development performance across NWEE Europe, particularly for key SABIC Glycols contracts
• Spearheaded new markets penetration in Eastern Europe & developed pricing mechanisms to ensure increased profitability
• Formulated operational cost management procedures, developed budgets, & monitored against achievement of key KPIs
• Initiated strategic product training, established marketing strategies, and created a communications environment that drove improved intensity of employee engagement and facilitated the highest levels of revenue growth year on year
Achievements:
Successfully led negotiations with clients in the EU market to share an increase in taxes imposed on GCC countries resulting in the maintenance of quantities and quality of products supplied to the market
Successfully monitored & analyzed market trends and business growth opportunities resulting in the identification of new trading opportunities, critical negotiations for Glycols contracts across NWEE Europe, and increased market share
Regional Asia Business Manager - MEG Jan ’10 - Jul ’12
• Drove the development and implementation of long-term corporate strategic initiatives to map out future operating plans
• Spearheaded the development of Monoethylene Glycol sale plans to launch onto the Asian market and coordinated with the production and supply chain teams to facilitate the seamless flow of the product into customer factories
Achievements:
Successfully reviewed numerous contract renewals in the Asian markets and introduced significant modifications to the price structure resulting in the generation of an additional US$ 160M in profits
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Diploma, Sales, and Marketing, SABIC Academy
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