محمد الشوا

Strategies & Roadmaps: Formulating strategies and the roadmap for marketing activities of 6 hotels
Formulating brand strategy and implementing the same for events; appointing & coordinating with the creative agency for developing promotion plans
Managing marketing operations with a view to achieve business (sales volume & market share) objectives and ensured top line and bottom line profitability
Establishing short-term / long-term budgets and designed business plans / strategies for maximizing profitability & revenue generation & realizing corporate goals; conducted competitor market analysis for enhancing market penetration
Spearheading the design and implementation of a complex yet workable marketing communications strategy which concentrated on communication modalities
Establishing performance and business success-oriented incentive scheme for key Sales & Marketing / Front Office Staff
Steered diverse roles including monitoring & review of mechanism for Market Positioning comparisons, Revenue Generation trends, Quality Assurance Standards and Guest Comments Reviews
Built & sustained an environment that motivates high performance personnel while maintaining one-team spirit

responsible for the day-to-day management of a hotel and staff and I have commercial accountability for planning, organizing and directing all hotel services, including front-of-house (reception, concierge, reservations), food and beverage operations and housekeeping. In larger hotels I have a specific remit (guest services, accounting, and marketing) and make up a general management team.

While taking a strategic overview and planning ahead to maximize profits, I also pay attention to the details, setting the example for staff to deliver a standard of service and presentation that meets guests' needs and expectations. Business and people management are equally important elements

pre-opening general manager @ Swiss International

Managed to establish stability in the property after a period of uncertainty for 2 years in transition Managing the hotel operation with excellent results and achievements since taking over. Guiding, assisting and coordinating the Sales Team with regards to Corporate/local Marketing and communications functions.
Established an effective Budgeting and Revenue Generation process which yielded very strong and satisfactory results.
Direct Brand management, Quality Audits, and all other related functions of the hotel

-Helped in developing, revising and enforcing Hotel policies and procedures as adopted by the Group Head office.
-Assists the management in establishing and implementing a strategic plan to achieve Hotel goals and budget.
-Participate in management activities to the extent necessary to be fully aware and involved in all current issues
-Develop and implement marketing strategies to maximize the income from outside market.
-Provide management and direction to the hotel staff.
-Travel on a national and international levels to visit potential clients and discuss business with them
-Discusses marketing strategies with sales managers to increase the hotel profits.
-analyzing, on an on going basis, the following:
-Quality levels of production and presentation including employee cafeteria.
-Ensuring Optimum performance in all of the above areas.
-Establishing and maintaining effective employee relations and interdepartmental working relationships.
-Conducting, according to the Hotel procedures & policies, such functions as interviewing, hiring, employee orientation, performance appraisal, coaching, counseling, and suspension if necessary to ensure appropriate staffing and