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Mohammed Badruddin, Head of Surgical care division-GCC

Mohammed Badruddin

Head of Surgical care division-GCC·Johnson and Johnson Middle East Inc

United Arab Emirates

Master's degree, Business administration

Work experience

Total years of experience: 18 years, 11 months

Head of Surgical care division-GCC

February 2012 - September 2015

Johnson and Johnson Middle East Inc

Dubai, United Arab Emirates

February 2012 - September 2015

Surgical Care -Gulf region (2012-2015)
Oversee corporate sales division with 5 countries for Ethicon surgical care..
Direct sales and business development functions, including new product roll outs, key account management, customer relationship development, contract negotiations. Manage P&L and budget responsibility .Conduct cross functional team training, coaching and mentoring. Lead country sales managers, clinical and Prof ed mangers along with marketing associates throughout the Gulf region. Design, implement various sales plans and programs for surgical products and solutions like surgical sutures, hernia portfolio, Gynaecology(women’s health and urology), endo-surgery portfolio both for open and minimally invasive procedures, advance energy portfolio(Ultrasonic + advance bipolar) with a focus on building local centers of excellence /training centers to enhance skills of healthcare professionals. Drive programs to educate and influence non-clinical stakeholders and policy makers in healthcare .Focus and foster partnership with local distribution channels.
Selected achievements:
Instrumental in complete turnaround of underperforming portfolio by adopting a procedure focus approach for Bariatric, Hernia, Anti-bacterial sutures campaigns resulting in a 50% revenue growth increase over 2 years.
Consistently developed strong, sustainable relationship with VAR partners, local societies and executive decision makers in surgical healthcare segment.
Drive to differentiate among the competitive companies as a solution provider Vs product supplier.
Company industry:
Medical Hospital
Job role:
Management

Head of Surgical care division-GCC

February 2012 - September 2015

Johnson and Johnson

February 2012 - September 2015

Oversee corporate sales division with 5 countries for Ethicon surgical care..
Direct sales and business development functions, including new product roll outs, key account management, customer relationship development, contract negotiations. Manage P&L and budget responsibility .Conduct cross functional team training, coaching and mentoring. Lead country sales managers, clinical and Prof ed mangers along with marketing associates throughout the Gulf region. Design, implement various sales plans and programs for surgical products and solutions like surgical sutures, hernia portfolio, Gynaecology(women’s health and urology), endo-surgery portfolio both for open and minimally invasive procedures, advance energy portfolio(Ultrasonic + advance bipolar) with a focus on building local centers of excellence /training centers to enhance skills of healthcare professionals. Drive programs to educate and influence non-clinical stakeholders and policy makers in healthcare .Focus and foster partnership with local distribution channels.
Selected achievements:
• Instrumental in complete turnaround of under performing portfolio by adopting a procedure focus approach for Bariatric, Hernia, Anti-bacterial sutures campaigns resulting in a 50% revenue growth increase over 2 years.
• Consistently developed strong, sustainable relationship with VAR partners, local societies and executive decision makers in surgical healthcare segment.
• Drive to differentiate among the competitive companies as a solution provider Vs product supplier.
Company industry:
Other Healthcare Services
Job role:
Management

Franchise manager

January 2011 - January 2012

Gulf

Dubai, United Arab Emirates

January 2011 - January 2012

Managed the region comprises of 5 countries and with local distributors..

Developed and implemented strategic plans to market Endo-surgery products products/solutions catering to open and laparoscopy procedures along with Ultrasonic & advance bi-polar energy products. Accountable for channel and end user sales development, new market development and penetration, large scale contract negotiations. Monitored operations of franchise to ensure alignment with corporate goals.

Selected achievements:

Team consistently ranked #1 for 2 consecutive years
Devised and lead clinical education programs within the region and later adopted as companywide “best practice” standard for all franchises
Impacted business partner revenue, achieving more than 65% sales increase in open mechanical stapling portfolio and exclusive advance energy products thru adopting excellence in tender process, non-clinical stakeholder campaigns, SOTM(science of tissue management)education drive to differentiate the clinical benefits & patient outcomes.
Company industry:
Other Healthcare Services
Job role:
Management

Franchise Manager

January 2009 - January 2011

Ethicon Endo-surgery and WH&U–Johnson and Johnson Middle East Inc

Jeddah, Saudi Arabia

January 2009 - January 2011

Drove rapid sales growth for 125+ hospital accounts in cut throat market with accolades for eliciting outstanding market performance & fostering lasting customer relationships..

Managed the country comprises of 3 regions and servicing 125+ hospitals equipped with operating theatres and performing surgical procedures both open & laparoscopic(MIS).
Drove innovative methods to focus growth based on market segmentation, established local centers for training programs for HCP’s, marketing implementation for the franchise strategic imperatives and must wins.

Selected achievements:

Market share expansion thru KOL relationship, tender excellence in SGH (Saudi Gulf Hospitals tender) and exceptional ward resulting in 200% growth in MOH segment.
Opened alternative distribution channel to key institutions to leverage on relationship and operational expertise.
Company industry:
Other Healthcare Services
Job role:
Management

Country sales manager

January 2005 - January 2009

Endo-surgery and WH&U-Johnson and Johnson Middle East Inc

Jeddah, Saudi Arabia

January 2005 - January 2009

Recruited to build and develop top producing sales team and mange r country regions for Endo surgery and WH&U divisions along with advance energy portfolio (capital+consumable) with annual sales revenue of $24m

Generated 20%+ increase in existing business year on year and secured top ranking in competitive healthcare industry, driving volume sales by cultivating and fostering pivotal relationships. Promote product sales thru training distribution sales teams to excel in clinical selling and best practices.

Selected achievements:

Massive competitive accounts conversion by focusing on 2nd tier of clients to expand brand equity.
Gained traction by designing and executing strategic business plans for high -ROI promotional events, working in conjunction with executive and marketing teams.
Devised and executed key account management in segmented market.
Company industry:
Other Healthcare Services
Job role:
Sales

sales supervisor

January 2001 - January 2004

Johnson and Johnson Middle East Inc

Riyadh, Saudi Arabia

January 2001 - January 2004

Responsible for region sales, lead sales team to achieve exceptional growth..

Direct sales and business development functions, distributor management, key account management to build contracts for Endo surgery products.

Selected achievements:

Achieved highest growth rate in country
Liaised with contracts team to introduce products into SGH directory
Developed alternate distribution channel to overcome credit hold and leverage on operational excellence.
Company industry:
Other Healthcare Services
Job role:
Sales

Country Energy Specialist

January 1997 - January 2000

Johnson and Johnson Middle East Inc

Jeddah, Saudi Arabia

January 1997 - January 2000

Introduce the concept of Ultrasonic energy as a preferred modality in surgery as an alternate, safe and effective mode in surgical procedures with annual sales revenue of $1m.

Responsible for country sales and product launch, team training, trials and evaluation in different key hospitals across Saudi Arabia.

Selected achievements:

First in the region to have sold Harmonic scalpel system
Market expansion by focusing in different specialties for optimum patient outcomes.
Company industry:
Other Healthcare Services
Job role:
Sales

Product specialist

January 1995 - January 1997

surgery-Johnson and Johnson Middle East Inc

Jeddah, Saudi Arabia

January 1995 - January 1997

Introduce the concept of MIS laparoscopy and sales responsibility for region, annual sales revenue $1m.

Doubled sales thru remote coverage Aseer/Tabuk regions etc.
Company industry:
Other Healthcare Services
Job role:
Sales

Education

ICFAI

April 1993

April 1993

Master's degree, Business administration

India

GPA (percentage): 55%

GPA (percentage): 55%

Career spanning two decades across GCC region in healthcare sales and marketing in various roles and responsibilities.Exceptional sales growth and recognition/awards .
View attachment

Poona University

May 1991

May 1991

Master's degree, Chemistry

India

GPA (percentage): 53%

GPA (percentage): 53%

-MSc -BioChemistry with research project in DNA polymerase assay.
View attachment

Pune University

June 1990

June 1990

Master's degree, Biochemistry

India

GPA (percentage): 52%

GPA (percentage): 52%

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Skills

Coaching
Expert
Coaching
Expert
Distribution Management
Expert
Distribution Management
Expert
Tender Management
Expert
Tender Management
Expert
Product Launch
Expert
Product Launch
Expert
Healthcare
Expert
Healthcare
Expert
ACCOUNT MANAGEMENT
Expert
ACCOUNT MANAGEMENT
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS PLANS
Expert
BUSINESS PLANS
Expert
COMPETITIVE
Expert
COMPETITIVE
Expert
CONCEPT DEVELOPMENT
Expert
CONCEPT DEVELOPMENT
Expert
CONTRACT MANAGEMENT
Expert
CONTRACT MANAGEMENT
Expert
CONVERSION
Expert
CONVERSION
Expert
MARKETING
Expert
MARKETING
Expert
MIS
Expert
MIS
Expert
SALES
Expert
SALES
Expert
Coaching
Expert
Coaching
Expert
Distribution Management
Expert
Distribution Management
Expert
Tender Management
Expert
Tender Management
Expert
Product Launch
Expert
Product Launch
Expert
Healthcare
Expert
Healthcare
Expert

Languages

Arabic
Intermediate

Training and Certifications

Training
Train the Trainer program
Integrity sales
Feb 2010

Hobbies

  • Travelling ,Reading and swimming