محمد الدسوقي

Category manager for :
• SDA (Small Domestic Appliances) category
• Air care category
• Personal care category

 I am responsible for Purchase the highest quality merchandise at the lowest possible price.
 Plan, forecast and report on sales and business performance, according to category requirements.
 Control Line or family budgets (Sales, Profitability and stocks).
Maintain healthy stock turns. Maintaining on going liquidation plans for excess and dormant stocks to keep stock levels on targets.
 Maintain, implement purchasing instructions, policies, and procedures.
Coordinate and implement advertising and promotional initiatives.
 Maintain awareness of market trends in the retail industry, understanding forthcoming customer initiatives, and monitoring local competition.
 Research and evaluate suppliers based on price, quality, selection, service, support, availability, reliability, distribution capabilities, and the supplier's reputation and history.
 Long-term supplier vendor management (Contract, development, Promotion activities)
 Product positioning and assortment planning
 Develop private label and Own brands
 Develop exclusive international brands
 Market analysis and consumer research understanding

 Steering end to end business development operations including, sales, marketing and key account management for achieving overall business growth of our range (TV-AVM-WG-HA-AC) products.
 Developing budgets for sales promotion and trade show expenses
 Formulating business plan & sales strategy to achieve growth in market share, volume & revenue while ensuring profitability in line with company’s objectives.
 Analyzing trends and competitor activities effectively to put necessary promotions to increase sale.
 Managing regular visits to the market and the key outlets to ensure all routes and areas are covered aggressively.
 Analysis sell out report for each KA, Salesmen, promoters, product
 Review results periodically and appraise the job being done by the sales team.
 Monitoring and controlling credit levels in the market.
 Performed sales activities on major accounts and negotiated sales price and discounts.
 Deftly handled regional key account customers
 Accurately forecast annual, quarterly and monthly revenue streams.
 Following up the floor activity (Magazines, Promoters, Training, Display)

Spearheaded complete sales, marketing and key account management functions in the company
 Developed business plan to wards achievement of annual sales & collection targets.
 Generated weekly reports of competitors’ activities to in-light the company’s current and future projects.
 Negotiation and discussion of the new contract, promotions, offers.
 Identify opportunities for business development with every client.
 Analysis of sales and inventory figures for each client.

Monitoring and management of major Key Accounts (Extra, Banda, Lulu, E-MAX) in the eastern region
 Negotiation and discussion of the sales, collection, promotions
 Identify opportunities for business development with every customer
 Analysis of sales and inventory figures for each client
 Training vendors on product specifications and how to sell it
 Follow up display and availability of products in showrooms
 Following up the floor activity (Magazines, Promoters, Training, Display, availability of products)