محمد فقيها

Dr. Fakiha is a strategic brand management and marketing strategy consultant, experienced market researcher and brand auditor. He helps brands' decision-makers uncover sources of their brand equities; model consumers' brand knowledge and mental associations to develop effective brand-equity management and measurement system. Dr. Fakiha empowers brands to create contemporary brand strategies embedded with scientific processes of strategic utilisation of brand stories that foster the creation of authentic brand communications; enabling brands to create contagious brand advocates and communities.

Highly qualified marketer and consultant with a proven record and distinguished performance in Strategic Marketing & Branding.

Creative leadership and planning abilities to maintain focus and direction while leading complex projects initiatives to support business growth. Besides, having the needed skills to build multidisciplinary teams in order to realize consistently strong & successful results.

Solid business acumen combined with extensive engineering/technical training and knowledge of sophisticated management systems for expanding business, improving processes, and controlling outcomes.

Formulate and deploy all marketing programs (ATL & BTL) to drive sales, enhance profitability, and fulfil organizational objectives. Develop and control annual marketing budget and spending. Proactively promote positive public, investor, customer, and employee relations. Exceptional work ethic and commitment to organizational objectives within a highly competitive and rapidly changing market place.

GRADUATE STUDENT OF BUSINESS & INFORMATION TECHNOLOGY
Acquired deeper understanding of how to create increased value through use of information and communications technologies. Researched and analysed global business operations and IT management systems, compiling data to produce detailed case studies, reports, and presentations. Communicated and collaborated with classmates and faculty.
• Constructed an integrated marketing campaign to position and introduce HTC-Hero to compete with Apple-iPhone in Melbourne City.

AZIZA PANDA, INC. (aka PANDA /HYPER PANDA)
PANDA E-MARKETING MANAGER - 2007 - 2008
Oversaw e-commerce, ensuring fully functional Website and optimal utilization of technologies to support business development. Devised and designed long- and short-term strategic and tactical plans. Developed and launched digital and in-store marketing campaigns; established customer tracking processes and systems. Negotiated with vendors and potential partners. Created engaging Web content; crafted interactive media to support marketing communications. Managed distribution of customer feedback information. Collected and reported Web traffic statistics.
• Acknowledged for innovation with several appreciation awards throughout tenure.
• Created successful marketing campaigns in collaboration with relevant agencies utilizing in-store plasma televisions.
• Enabled and supported growth by proactively researching new technologies and recommending procedural and system enhancements.

PANDA ASSISTANT BRAND MANAGER / ACTING BRAND MANAGER, 2006 - 2007

ASSISTANT PROMOTION MANAGER, 2005 - 2006 | TRAINING MANAGER, 2004 - 2005
Charged with executing strategic communications, promotions, public relations, community activities, and special events to strengthen brand awareness and sales nationwide. Created and delivered consistent brand messaging and activities in alignment with brand strategies and business objectives. Developed and administered annual promotional calendar and SAR19MM spending budget. Directed all details for planning, deployment, and improvement of national campaigns and new store openings. Guided, trained, and mentored team of three marketing professionals in supervising corporate and in-store design staff; directed all external advertising agencies. Facilitated free flow exchange of information and promptly resolved issues.