Brand and Communications Supervisor
MS Pharma
Total years of experience :21 years, 10 Months
key achievements:
I was responsible for finalizing the brand guidelines and company’s identity.
I established the new department which is “Internal Communication”.
I managed to organize the logistics for CPhI Exhibition - Madrid 2015, the world’s leading platform for pharmaceutical networking - booth design, catering, giveaways and PR coverage.
Launch the CSR Employees Club for MS Pharma Group.
Brand & Communication Supervisor, responsible for:
Develop and deliver an integrated communication plan for MS Pharma - including across media relations, digital communications, social media, CSR, events, and ensure this strategy is fully aligned with the strategic plan.
Establish new department, which is "Internal Communication", build new internal activities that feed into this new department.
Manage the Social Media channels. (facebook, twitter and linkedin)
Prepare the annual schedule for internal & external meetings and events and organize the logistics.
Represent MS Pharma in public events, conferences and external meetings in order to ensure the brand image is represented appropriately and within the guidelines.
key achievements:
Kick off 3G+ in Jordan being the first operator launching such a service throughout VIP event, mass activity in the malls & governorates, ATL/ BTL aggressive presence in the market (2010).
Conceptualize a fully-fledged educational program as part of Orange CSR yearly strategy (2011 - 2012).
Launch Orange brand campaign "Reasons to Believe in 2013 “throughout TVC, print, OOH, Social Media tools and DM engagement".
Launch Orange Football: 2014 World Cup TVC with full-fledged marketing tools.
Senior Communication Advisor (Marketing & Communication)
2012 - May 2015, responsible for:
Manage the Corporate campaigns (press, online, outdoor and radio).
Manage all branding Corporate Communications activities; "events, sponsorship and CSR" in addition to the related corporate BTL deliverables to ensure the image and messages are conveyed inline within Orange guidelines.
Being part of the sponsorship committee, develop and evaluate the commercial sponsorship strategy for establishing a strong brand image in the market
Manage briefing process between concerned group units and the advertising agency to publish corporate advertisements.
Direct the agency to provide updated information on advertising and branding activities of the other telecom players in the market.
Work on the brand tracker report, KPIs and implementation of action plan
PR Accounts Manager: (Samsung Levant, European Union Commission, Batelco Jordan, Grand Hyatt Amman, Regency Palace Hotel, Ole Jordan, and Taba Heights)
• Responsible for the PR & Marketing for different companies, hotels and individual business.
• Executing, consistent PR plans and strategies.
• Develop and manage high-level media relationships, and communications with regional partners.
• Developing media relations and ad hocking stories and interviews.
• Arrange with the copywriters the press release, speech, advertorials, and check with the media monitoring to do the clippings in a proper
way.
• Organizing media events, exhibitions and seminars, where the clients
can get the most effective exposure and reflect the required image.
HSBC Bank/ Main Branch
Oct 2006- June 2007
Customer Service Representative
• Attend to customers immediate requirements with the maximum
speed and efficiency and achieving the branch's target.
• Open new accounts, issuing credit cards, loans and money transfer.
• Provide highest level of secretarial support demonstrate strong
organization, planning & administrative skills.
• Spot opportunities to cross sell premier packages and financial
planning products.
2
Jan 2005- Oct 2006 Intercontinental Hotel / Amman
Executive Club Floor Agent & Hotel Receptionist
• Check In, Out the VIP Guests.
• Re-confirm airlines tickets and hotel reservation.
• Arrange restaurants reservation for the guests.
• Handling guests complains.
• Responsible to train the new staff
Aug 2002- Dec 2004 SPA Receptionist at Jordan Valley Marriott Hotel / Dead Sea
• Petra University / BA Degree in Business Administration. 2006-2009
• Ammon College / Diploma in Hotel Management. 2000-2002
• Terra Sancta College/ General Secondary Education Certificate. 1986- 2000