Mohammed Hasan

Public Relations (PR) Responsibilities
• Drafted, translated, and proofread press releases in Arabic and
English. Over 200 press releases published across major
newspapers and online platforms in Kuwait.
• Enhanced the AU website’s news section by implementing a
strategy that separated online content from formal press releases, leading to more diverse and frequent updates.
• Managed official social media accounts for the university;
wrote bilingual captions, responded to inquiries, and grew followers count by over 20, 000.
• Participated in and organized 20+ CSR initiatives; planned
visits, coordinated with government agencies and private sector partners, and reported on activities and finances. Achieved strong social media engagement.
• Revamped the inter-departmental request system to create a
smooth channel for communication and request fulfillment between PR & Marketing department and both Academic and Administrative departments at AU.
• Responsible for official bilingual correspondence with external
parties on behalf of AU’s PR & Marketing department.
• Liaised with external companies and government bodies to
coordinate co-investments, campus booths, and brand partnerships.

Special Projects: • Directed and edited video content for campus events such as
Junior Aviation Summer Camp, Girgean event, and GCC Traffic Week event.
• Managed audio production including the university’s
automated phone directory system.
• Photographed some university events upon request; selected,
edited, and organized visuals using Adobe Lightroom, events included AU Fire Safety Day, Synergy Oilfield Solutions Workshop, and Fill the Gap.

Marketing Responsibilities
• Played a key role in the full rebranding overhaul during the
transition from Australian College of Kuwait to Australian University; conducted physical and digital audits to ensure consistent brand identity application.
• Organized and systematized marketing materials storerooms;
implemented a new inventory tracking system and a return protocol with other departments to reduce waste and improve efficiency.
• Managed content for 16 digital screens across campus;
collaborated with departments and designers to deliver timely, relevant, and engaging marketing content targeting current and prospective students.
• Contributed creative input to the annual university advertising
campaign (for 7 years in a row) targeting prospective students and expanded audience focus beyond traditional segments; in addition to providing input to different CSR projects and university events.
• Coordinated regularly with suppliers and oversaw graphic
designers to ensure timely production of merchandise and branded promotional and gift items aligned with university standards.
• Facilitated university merchandise sales through direct
engagement with students and alumni. Repurposed select giveaway merchandise into sale items generating additional revenue and increasing student engagement with university branding.

• Edited and proofread news articles to align with Arabic
grammar standards and Al Qabas editorial style guide.
• Gained hands-on experience using EasyNews to source and
localize international news, particularly Associated Press
content.
• Learned the fundamentals of newsroom operations, including
editorial workflows, deadline management, and headline
writing.
• Received mentorship from senior editors, improving journalistic
judgment, attention to detail, and understanding of media
ethics.