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Ikraam Lahireen, Marketing Manager

Ikraam Lahireen

Marketing Manager·Al Aqsa Worldwide Solutions

Sri Lanka

Diploma, Digital Marketing

Work experience

Total years of experience: 10 years, 4 months

Marketing Manager

September 2025 - Present

Al Aqsa Worldwide Solutions

Colombo 14, Sri Lanka Hybrid

September 2025 - Present

I lead and execute strategic marketing initiatives to promote recruitment services and expand client acquisition. I develop digital marketing campaigns, manage social media platforms, and oversee brand positioning to increase visibility in competitive markets. I analyze market trends, monitor campaign performance, and generate reports to support data-driven decisions. I coordinate with overseas partners and local clients to strengthen business relationships and improve conversion rates. Additionally, I supervise promotional activities, optimize advertising budgets, and ensure consistent brand messaging to drive sustainable growth and long term business success.

Company industry:
Recruitment & Employee Placement Agency

Treasurer & Media Secretary

May 2025 - Present

Asma Foundation

Colombo 9, Sri Lanka Remote

May 2025 - Present

I oversee financial planning, budgeting, and transparent fund management to support community development initiatives. I prepare detailed financial reports, monitor expenses, and ensure proper documentation of donations and sponsorships. In my media role, I manage social media platforms, create strategic content, and coordinate promotional campaigns to enhance public engagement. I collaborate with executive members to organize events, strengthen partnerships, and increase brand visibility while maintaining accountability, compliance, and effective communication across all organizational activities to ensure sustainable growth and long term community impact and outreach.

Company industry:
Non-profit Organization

Senior Call Center Manager

July 2024 - August 2025

Spark Space Pvt Ltd

Colombo 3, Sri Lanka

July 2024 - August 2025

I managed daily call center operations, ensuring high performance, productivity, and customer satisfaction. I supervised and trained customer service representatives, monitored call quality, and implemented performance improvement strategies. I developed scripts, handled escalated customer concerns, and ensured timely resolution of inquiries. I analyzed call data, prepared performance reports, and optimized workflows to increase efficiency. Additionally, I coordinated with management to achieve sales and service targets while maintaining professional communication standards and fostering a motivated, results-driven team environment.

Company industry:
Call Centers & Customer Care Outsourcing

Ecommerce coordinator

January 2022 - July 2024

Adidas

Al Wukayr, Qatar Hybrid

January 2022 - July 2024

I coordinated daily e-commerce operations, ensuring accurate product listings, pricing updates, and inventory synchronization across online platforms. I managed website content, optimized product descriptions, and monitored digital storefront performance to enhance customer experience. I processed online orders, tracked shipments, and handled customer inquiries to ensure timely delivery and satisfaction. I analyzed sales data, prepared performance reports, and identified opportunities to improve conversions and revenue. Additionally, I collaborated with marketing and warehouse teams to execute promotional campaigns and maintain smooth operational workflows.

Company industry:
Retail & Wholesale

Head Cashier

July 2021 - December 2022

Adidas

Doha, Qatar

July 2021 - December 2022

supervised daily cashier operations, ensuring accurate cash handling, billing procedures, and compliance with company policies. I monitored POS transactions, managed cash reconciliations, and prepared end-of-day financial reports. I trained and guided junior cashiers to maintain high customer service standards and operational efficiency. I handled escalated payment issues, returns, and customer inquiries professionally. Additionally, I coordinated with store management to achieve sales targets, maintain smooth front-end operations, and deliver an excellent shopping experience aligned with brand standards.

Company industry:
Retail & Wholesale

Supply Chain Coordinator

September 2020 - June 2021

adidas

Al Wukayr, Qatar Hybrid

September 2020 - June 2021

I managed and controlled supply chain documentation to ensure accuracy, compliance, and timely processing of logistics records. I maintained organized records of purchase orders, invoices, shipment documents, and inventory reports. I coordinated with suppliers, warehouse teams, and logistics partners to track deliveries and resolve documentation discrepancies. I monitored data entry processes to ensure system accuracy and prepared regular reports for management review. Additionally, I supported procurement and operations teams by maintaining proper filing systems and ensuring smooth communication across the supply chain network.

Company industry:
Distribution, Supply Chain & Logistics

Sales Associate

January 2019 - September 2020

Sports Corner

Doha, Qatar

January 2019 - September 2020

I delivered excellent customer service by assisting customers with product selection, inquiries, and purchase decisions to enhance their shopping experience. I maintained product displays, ensured proper stock replenishment, and supported inventory management activities. I processed sales transactions accurately using POS systems and handled returns or exchanges professionally. I contributed to achieving store sales targets through effective communication and upselling techniques. Additionally, I collaborated with team members to maintain store standards, promote ongoing offers, and ensure smooth daily retail operations.

Company industry:
Retail & Wholesale

Call Center Representative

February 2015 - December 2017

Mobitel

Colombo 9, Sri Lanka

February 2015 - December 2017

I provided frontline customer support by handling inquiries related to mobile services, billing, and technical issues while ensuring high levels of customer satisfaction. I assisted customers with service activations, plan upgrades, and complaint resolution in a timely and professional manner. I maintained accurate records of interactions within the CRM system and followed up on pending cases to ensure effective resolution. Additionally, I supported sales initiatives by promoting new products and services, contributing to customer retention and revenue growth.

Company industry:
Call Centers & Customer Care Outsourcing

Education

SDMI CAMPUS

April 2026

April 2026

Diploma, Digital Marketing

Sri Lanka

SDMI Campus

April 2026

April 2026

Diploma, Graphic Design

Sri Lanka

SDMI Campus

April 2026

April 2026

Diploma, Internship

Sri Lanka

Anzi Australia & Newzeland Institute

December 2025

December 2025

Diploma, Sales & Marketing

Sri Lanka

Amal international school

August 2013

August 2013

High school or equivalent, English Studies

Sri Lanka

amal international school

August 2013

August 2013

High school or equivalent, English Studies

Sri Lanka

GPA (percentage): 80%

GPA (percentage): 80%

Finished my ordinary level exams and competed school

Skills

Electronics
Expert
Electronics
Expert
Customer Support
Expert
Customer Support
Expert
Customer Care
Expert
Customer Care
Expert
Social Skills
Expert
Social Skills
Expert
Social Events
Expert
Social Events
Expert
MARKETING
Expert
MARKETING
Expert
ADMINISTRATION
Expert
ADMINISTRATION
Expert
INTERPRETATION
Expert
INTERPRETATION
Expert
LANGUAGES
Beginner
LANGUAGES
Beginner
LEADERSHIP
Beginner
LEADERSHIP
Beginner
ORGANIZATIONAL SKILLS
Beginner
ORGANIZATIONAL SKILLS
Beginner
PEOPLE SKILLS
Beginner
PEOPLE SKILLS
Beginner
PERSUASION
Beginner
PERSUASION
Beginner
customer service
Expert
customer service
Expert
COMMUNICATION SKILLS
Expert
COMMUNICATION SKILLS
Expert
CASHIER
Expert
CASHIER
Expert
office work
Expert
office work
Expert
money
Expert
money
Expert
supervising
Expert
supervising
Expert
retail
Expert
retail
Expert
order
Expert
order
Expert
operation
Expert
operation
Expert
typing
Expert
typing
Expert
microsoft powerpoint
Expert
microsoft powerpoint
Expert
purchasing
Expert
purchasing
Expert
merchandising
Expert
merchandising
Expert

Languages

Arabic

Intermediate

English

Expert

Hindi

Expert

Tamil

Expert

Memberships

Asma Foundation

Media Secretary

March 2025

Asma Foundation

Treasurer

September 2025

Training and Certifications

Certifications
Diploma in sales & marketing
Anzi Australia & New Zealand Institute
Dec 2025
Show credentials
customer service representative
Oct 2017
supervisor
Aug 2020

Hobbies and interests

reading and sports