Digital Marketing Manager
Omniyat Properties
Total des années d'expérience :9 years, 8 Mois
Developing, implementing, and managing marketing campaigns for EV & Agents upon request.
Enhance brand awareness in the digital space.
Drive website traffic and acquire leads/conversions.
Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, social media, and programatic display & search advertising using web analytics tools.
Compile monthly performances report using Google Analytics & Propspace.
Keep attention to the updates of Google’s Algorithm.
Conduct keyword research according to the latest keyword research strategies & quality score improvement.
Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
Provide digital contents for video, infographics, and images, etc.
A/B Testing, measure the performance of CTAs and improve conversion rate consistently.
Optimize lead-to-customer conversion rate.
Managing and optimizing CTAs, landing pages, and the lead generation forms.
Collaboration with the team responsible for sms, email, and blogging to optimize each conversion path.
Increase qualified marketing leads and conversion rates for the sales team
Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
Track, report, and analyze website analytics, and PPC campaigns.
Optimize the landing pages of paid search engine marketing campaigns.
Research and analyze advertising links of the competitors.
Manage the expenses and budget of campaigns, and estimate monthly costs.
Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing, SEO, email, mail campaigns and likes to drive customer acquisition.
Define Marketing & Business Strategy.
Use & Manage social media for promotion & customer service.
Create daily, weekly and monthly reports in terms of leads and share CPA with recommendations based on the analysis.
Manage CRM system.
Monitor the assigned team’s performance as well as lead mapping and quality.
Develop and implement marketing and business plans.
Monthly conversions and CPA.
Give training and all required support to the sales team.
Manage and measure portals as ’dubizzle, property finder, bayut.com, and just property.
Make sure agents are contacting received leads within 2 hours.
Create content for all listings and make sure the listing details match with HRE guidelines and brand image.
Create refreshing strategy based on listings quality and importance - ‘dubizzle.
Schedule photo shoot for hot listings to increase the listing quality.
Use Google AdWords’ campaigns to promote off-plan and ready properties.
Conduct CRM training for new employees and agents.
Attending seminars and training for CRM and portals to stay updated on the latest features, trends, and practices.
Perform other duties as requested by the CEO, like to assist the VIP client inquiry by allocating to the Manager/Agent and make sure that they call back the client. Check/search for available sale/rent properties.
Manage and create Email, WhatsApp and SMS campaigns.
Conduct marketing research & surveys.
Increase customer satisfaction level by implementing CRM process.
Create social media templates in line with the creative director.
Create FAQ’s and replying template for social platforms.
Plane and take an active role in media relations and event management with Central Marketing Teams.
Responsible for all internal and external communication.
Create PR strategies and managed all relationships with Media to ensure the coverage.
Write & Edit press releases, CEO Interviews, and Speeches. Events Planning - Calendar and manage
Defined content strategy for each marketing tool (Traditional & Digital). Used Social Media for promotion and customer care. Social Media Reporting KPS’s for success and measuring campaigns. Calculated ROI from paid campaigns. On page and Off page optimization (Meta Tags, Internal Linking etc). Selected keyword and recommend the right keywords. Created video campaigns and re-marketing campaigns. SMS and Email marketing campaigns and mobile advertising. Managed all google analytics (Creation, Reporting, Reading, Identify Right Matrices). Managed the Creation, Editing and translating the Marketing literature and contents for online & offline marketing tools. FJR Drifter Falah Al Jarba Sponsorship MEA - FJR is the brand ambassador for Chevrolet Middle East. Responsible of insuring all content produced and matches the company guideline and tone. Maintained company website and social media content and make sure it’s all up to date and accurate. Coordinated and Managing internally and externally in developing & implementing the Advertisement plans on Outdoor, Social Media, TV ads, and Promotional Events etc. Worked together with agencies and other vendor partners in supporting with concept design development & process improvements. Measured and reported performance of online & offline marketing campaigns. Liaising with designers, printers & managing production of marketing materials, including leaflets, posters, flyers, newsletters and signboards. Do periodic market visits to follow up on the competitor’s activities, improve the relationships B2B. Planned and took active role in media relations and event management with Central Marketing Teams. Developed compelling web content and ensured that strategic and updated information is posted on website. Managed all aspects of online content platforms and implementing content strategy, translating content and ensure all created content is meeting guidelines and matches the tone of the brand. Events & Exhibitions Management and Planning - KSA, GCC & International Events. Coordinated & Supported other Bridgestone partners / GCC During the International Campaigns ( Hands Campaign, T001 Launching - Italy 2015 ). Managed Budget, Ad-Sup and Tracking all marketing expenses. Provided marketing activities to support the centers achieving targets and increase sales. Managed the opening and launching 5 Bridgestone Centers including BTTC - Bridgestone Tyre Truck Center. Giveaways management; give recommendations, request proposals, create comparison and manage the giveaways distribution and stock. Created an online system for Bridgestone clients - B2B to improve the old fashion operations regarding contracts renewal, maintenance requests and all support.
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