Head of Marketing & Business Development
Vitas Group
Total des années d'expérience :15 years, 8 Mois
Led and organized the Marketing & PR Department
Managed agreement, partnership and implementation of Zain Cash's payment gateway and agent network in Iraq
Partnered and implemented digital disbursement, repayments and prepaid card issuance with APS Iraq
Worked closely with Global Organizations such as United Nations, World Food Programme, International Organization for Migration, and International Finance Corporation - World Bank to develop products and services to drive financial
inclusion in Iraq
Contributed and managed the digital transformation aspect within Vitas Iraq
Developed new mobile app with online payment feature to promote digital payments
Crafted the yearly Marketing strategies online and offline to raise awareness and increase the uptake of products and services related to Microcredit
Managed and implemented PR & CSR activities all over Iraq
Led and organized the marketing
department
Crafted yearly marketing strategies to raise
awareness and increase the uptake of
products and services
Successfully launched the new brand
positioning and executed the entire new
brand strategy and campaign
Prepared and managed the marketing plan
Oversaw social media marketing strategy
and content marketing
• Leading the Account Management team in the daily management of the
Agency's major Accounts including UDC, Carrefour, JRE, Mall of Qatar
• Setting communication and advertising strategies for the major Accounts
in line with the brands' marketing objectives
• Managing the marketing mix to deliver the brand's message efficiently
Leading the Agency's strategic business development including market
research, planning and strategy setting
• Preparing and agreeing on contracts proposed by the Agency
• Successfully launched a 360 marketing campaign which significantly
increased market penetration
Leading all UAE marketing communications for the Credit, Debit Cards & Loyalty Programs - both Acquisition and Activation, solo and co-branded.
Overseeing all marketing communications for Qatar & Egypt.
Developing & managing the integrated marketing communication plans & strategies to ensure strong product exposure & achieve sales targets.
Controlling the Cards annual marketing budget & monthly spends.
Driving long & short-term strategies for both ATL & BTL campaigns.
Track and measure results for each campaign & product to ensure effectiveness and efficiency of the marketing resources.
Maintain consistent visibility for the Brand and knowledge of media opportunities within the UAE market and GCC Region.
Handled the biggest banking account in Qatar (QNB) and one of the leading Accounts in KSA (SAFI DANONE & SABB).
Moved by JWT to Qatar in a ‘trouble-shooting’ role due to successes in KSA.
Led both online & offline communications from Client assignment of brief through strategic development to creative executions/ production.
Role stretched from regional TV production to local financial reports with all communication points in between.
Helped build JWT Qatar from 5 people to 20+
Mentored and managed the roles of two Account Executives.
Career at JWT demonstrates internal promotion
• Managed a portfolio of key accounts ensuring brand strategic vision and brand personality were localised. Key accounts included: Procter & Gamble, Mercedes - Benz, Mitsubishi and Oryx GTL.
• Awarded for best mall branding in 2010 by P&G
• Promoted from an Account Executive to an Account Manager after one year only due to an outstanding performance