MARKETING STRATEGY
Catering/Food Services/Restaurants
Total years of experience :16 years, 4 Months
Managed the distribution of food products for the company’s clients that included major F&B brands operating in KSA, provided robust distribution support through retail and wholesale channels.
• Developed the functional budget, allocated financial resources based on estimates for all marketing activities to be conducted during the year and executed projects in accordance with resources available.
• Visited retail stores to scrutinize store displays, visual merchandizing and shelf arrangements, and assessed the effectiveness of promotional campaigns.
• Submitted weekly and monthly business performance reports to the General Manager for review, noted recommendations and oversaw blanket implementation of suggested action plans to generate more business.
• In conjunction with Sales Directors at large retail outlets, developed marketing plans, devised strategies to increase footfalls and enhanced brand visibility.
• Handled PR activities for clients, organized promotional events, liaised with media to make important announcements, released press notes in leading newspapers and leveraged the print media to promote businesses.
• Conducted market studies, mapped customer demands and preferences, reviewed competitor strategies and developed specific campaigns targeting festivals and holiday seasons.
• Deployed digital marketing tools to promote businesses through online advertising, social media marketing, handled television advertising, designed flyers and mass mailers etc. to extensively promote products.
Marketing In-Charge
Managed promotional campaigns for brands under the two main Strategic Business Units of the company Focus (covering Cinnabon, Seattle’s Best Coffee, Carvel, and Schlotzsky’s) and Casual dine-in (covering Tony Roma’s, The Pizza Co., Vapiano, Al Balad, Grills House, and Sultanahmet Koftecisi).
• Procured high quality raw material from suppliers offering the most profitable deals, contacted approved international suppliers for procurement of exotic ingredients, and exercised effective quality control to maintain brand name.
• Distributed merchandise to patrons engraved with the restaurant / café names in order to popularize the casual dining and Focus group outlets.
• Oversaw restaurant and café ambience, contributed to store layout and interior decoration, supervised the housekeeping staff to ensure hygiene and maintained a gracious and welcoming atmosphere across all restaurants / eateries.
Education
Bachelor's