Mohammed Mearaj Ansari

• Built and scaled the consulting delivery practice at DeltaBridge from zero, defining engagement methodology, delivery
standards, and quality frameworks across Product Management, Business Analysis, and PMO functions
• Directing consulting engagements and end-to-end client delivery across Finance, Retail, and Hospitality sectors in Saudi
Arabia and UAE, managing cross-functional teams and ensuring high client satisfaction
• Partnering directly with client CEOs and CTOs to define technology strategy and oversee delivery of transformation
programs across ERP, CRM, Data Analytics, and Business Intelligence domains
• Serving as senior consulting delivery partner across white-label and co-delivery engagements, orchestrating seamlessly
between technology product vendors and end clients to ensure on-time, in-budget delivery
• Driving new business development and account growth by leading RFP and RFQ responses, aligning technology partners to
client needs, and positioning the firm for new mandates across UAE and Saudi Arabia
• Overseeing partner operations and firm visibility, including partner communications, creation of Points of View, capability
decks, and thought leadership materials to support sales and marketing efforts
• Delivered two rapid, high-impact consulting engagements including a full ERP and CRM implementation for a retail client in
Riyadh within 2 months and a CRM deployment for a client in Dubai within 2 weeks, both on time and within scope
Key

• Led senior consulting engagements and solution design for Microsoft Dynamics 365 (MS D365) implementations with a
leading UAE government entity, acting as senior advisor throughout the full engagement lifecycle
• Delivered strategic technology consulting advisory and digital transformation roadmaps for client to enhance customer
engagement capabilities, providing expert guidance on CRM best practices, system integrations, and process optimization
strategies
• Managed client stakeholder engagement facilitating workshops, presenting solution designs to C-level executives, and
ensuring complete signoff for requirements and solution documents of new CRM technologies and processes
• Defined the product vision and consulting strategy for customer-facing applications, identifying unique selling propositions
and problem statements for target users
• Conducted qualitative and quantitative user research to surface target audience pain points, informing MVP feature
prioritization and shaping the product roadmap
• Owned the product roadmap from concept to launch, prioritizing features for the Minimum Viable Product (MVP) and
planning iterative releases aligned to user research, business objectives, and technical constraints; maintained product
roadmaps that balance immediate needs with future iterations
• Defined and tracked key metrics and KPIs including user acquisition, engagement rates, retention, and conversion rates,
creating a performance monitoring framework to guide continuous improvement across the platform
• Partnered with engineering teams to resolve technical ambiguities and make informed scope and trade-off decisions,
maintaining delivery quality within agreed timelines
• Gathered and synthesized user feedback from structured beta testing cycles to refine features before full launch, ensuring
customer-centric design outcomes and reduced post-launch defects
• Drafted detailed project plans in JIRA, tracking milestones, deadlines, and deliverables to maintain delivery momentum and
provide clear executive visibility on progress
• Coordinated seamlessly across engineering, design, marketing, and operations to maintain alignment on priorities, resolve
dependencies, and ensure on-time delivery of consulting platform releases
• Managed end-to-end development sprint cycles including planning, backlog grooming, and retrospectives, including all
sprint activities and ensuring delivery governance and quality standards throughout
• Tracked delivery progress against launch timelines in JIRA, proactively identifying and resolving bottlenecks and third-party
integration dependencies before they impacted delivery
• Managed end-to-end risk and dependency tracking, including third-party integrations for notifications and identity
verification services
• Coordinated beta testing logistics including tester recruitment, structured feedback collection, and bug fix prioritization
based on customer impact severity
• Prepared launch-day contingency plans and established an incident response process to ensure platform stability and
rapid resolution of any go-live issues

• Led and managed the CRM and Digital Transformation sub-offering, growing team capability, the asset base, and client
pipeline for this consulting practice area
• Led internal teams on creating thought leadership, Points of View, and sales enablement assets, directly supporting
business development and proposal responses across CRM, Core Banking, Credit Services, Digital Banking, Neo Banks, AI,
and Intelligent Process Automations
• Led the consulting delivery across a portfolio of technology transformation programs with a client, with portfolio valuation
of USD 60M or more
• Led process optimization consulting initiatives, resulting in a net 20% reduction in manual process steps across client
operations and streamlining workflows and reducing operational cost across all engagement streams
• Led a group of Product Owners across multiple delivery streams, ensuring comprehensive backlog coverage across
multiple streams, guiding the PO team members across the product lifecycle and governance standards
• Established a centralized PMO from the ground up, defining governance structures, delivery standards, and reporting
frameworks across a portfolio of complex, enterprise-wide transformation programs
• Developed robust consulting proposal development, RFP responses, and effort estimation frameworks, supporting the
firm in winning new consulting mandates across Banking, Financial Services, and Government sectors
• Designed and rolled out standardized project reporting templates and dashboards (including RAID logs, RAG status, KPIs)
to drive transparency and provide timely, data-driven consulting delivery insights to C-level and executive steering
committee members
• Acted as a single point of accountability for PMO governance across all program streams, challenging delivery leads,
validating milestones, and escalating critical risks to maintain delivery discipline
• Provided strategic oversight and performance assurance over a portfolio valued at USD 60 million or more, contributing to
significantly enhanced project predictability, regulatory compliance, and value realization for the client
• Partnered with executive leadership to align PMO practices with strategic objectives, balancing agility with rigorous
governance in a complex transformation environment
• Led creation of new Agile product tribes and squads for the client and spearheaded the transition from waterfall to Agile
delivery; directly led 2 agile squads and embedded continuous improvement practices across the organization
• Worked with the client to lead vendor evaluation and selection for major platform implementations, providing structured
assessment frameworks and commercial recommendations to client leadership
• Led the development of comprehensive training manuals and operational support guides for new Consulting Managers
and Business Analysts, accelerating onboarding and raising baseline capability across the practice
• Led the development of Agile methodology playbook for the practice, standardizing delivery approaches and improving
team performance across concurrent client engagements

• Led end-to-end module delivery for a consulting engagement valued at USD 10M or more owning requirements, solution
design, and implementation quality across all project workstreams
• Led module implementation for NBFC which resulted in Straight Through Processing (STP) for home loan disbursals within
6 to 8 hours, eliminating manual intervention and dramatically improving client and customer outcomes
• Conducted initial solution design for MS Dynamics CRM 365 implementation, translating complex client requirements into
structured, deliverable solution blueprints accepted by client leadership
• Designed and implemented model-driven enterprise applications using Microsoft Power Apps, accelerating client time-to
value on digital transformation programs
• Performed structured impact analysis of evolving client requirements, managing scope change through formal change
control and protecting delivery timelines
• Integrated with Omni-Channel platforms to deliver consistent customer experience across digital and assisted service
channels, improving first-contact resolution rates
• Supported structured creation and validation of test cases for System Integration Testing (SIT) and User Acceptance
Testing (UAT), guiding clients through structured testing cycles to ensure solution quality and readiness for go-live
• Contributed to business development and pre-sales by developing structured effort estimation frameworks, proposal
templates, and RFP responses that directly supported new business wins for the firm
• Ensured delivery quality, client satisfaction, and milestone adherence across all project workstreams, acting as a key point
of contact for client stakeholders on delivery governance and escalation
• Responded to client RFPs and RFQs with detailed project timelines, effort estimates, and cost models, supporting the firm in
securing new consulting mandates Entity

• Conducted requirement gathering, documentation, and prototyping for customer-facing solutions
• Provided project management responsibilities including delivery timelines and cost estimates

• Served as BA and PO for CRM implementation and marketing campaign management
• Conducted prototyping of requirements using Odoo prototyping module and Just In Mind
• Managed change requests through impact analysis ensuring minimal disruption to customer experience
• Created process scripts and user manuals for platform users
• Performed UAT and OAT for delivered solutions ensuring quality standards
• Trained users of the system through Train the Trainer program
• Provided delivery timelines, cost estimates, resource allocation, peer reviews, and process improvement
recommendations for deliveries
• Conducted vendor evaluation and management, validating internal and external developments to ensure project scope
adherence
• Worked on creation of a greenfield Loyalty program for brand related to beauty products under Al Musbah group

• Met with potential investors regarding funding of the e-commerce and e-shipping startup
• Developed and analyzed business plans for expansion of existing business lines

• Conducted presales demo configurations for prospective customers
• Created wireframing for presales demos using Balsamiq
• Performed requirement analysis and documentation for CRM implementations
• Managed stakeholder management, reporting, and communication across project teams
• Worked on integration of existing systems with CRM through IBM MSMQ, DB link, and Web Service
• Managed project and resource management, planning, and execution

• Initiated and developed relationships with key decision makers in target organizations for requirement analysis
• Conducted product and service presentations, SOW, and BRD with stakeholders and senior management of prospective
companies

• Performed research and comparison of existing CRM products to formulate evaluation and comparison parameters
• Developed the product launch plan to evaluate the CRM product in comparison with other products

• Conducted requirement gathering, impact analysis, and development of multiple modules in SAP-HR using Web Dynpro
• Designed and developed custom report for complex process called VPI calculation in the organization
• Documented the requirement of Audit for General Controls as part of quarterly review
• Performed the Audit for General Controls (User Accounts and Password Management) as part of quarterly review aSAP - Internal (HRMS module) India IT Audit - IT Administration Internal Audit Cummins, India and UK