Saadiq Khan

Key Deliverables: Setting up of FMCG Food & Non Food (Frozen & Fresh Food Products) Sales Operations for the company.
Market Analysis: To conduct comprehensive analysis of clients existing business operations, processes, and strategies. Identifying new business opportunities and potential partnerships to expand the companys customer base and revenue streams.
Brand Management & Business Development: Develop and implement sales strategies, procurement processes from India, and around the world to enhance overall sales performance and efficiency. Oversee the implementation and utilization of sales tools, CRM systems, and other technologies to streamline sales operations and enhance productivity.
Sales Goals: Oversee sales forecasting strategies to maximize organizational skills by Rolling 6 weeks plan that align with customer satisfaction / quality & order interaction & consumer’s needs / promotion & demand.
Team Leadership: Recruiting, training, supervising, guiding, coaching, supporting, & giving feedback on markets.
Contract Negotiation: Oversee the negotiation of contracts and agreements to ensure favorable terms and profitable deals.
Office Administration: A computer literate, expert in advance computer excel / presentation skills, Microsoft office & power point.
Revenue Generation: Oversee the sales proposals to ensure effective execution of strategies for enduring revenue generation, aligning with market demands and opportunities.
Performance Accountability: Take responsibility for sales team performance, ensuring alignment with measurable business goals
Cross-functional Collaboration: Establish and maintain effective communication skills between channel sales, marketing, and other cross-functional teams to ensure alignment and collaboration.
Budget Process: Develop, monitor, and manage the sales budget, ensuring that expenses are in line with revenue targets.
Key Achievements:
Enhanced portfolio for all Channels Across Saudi Arabia - Including Food Service/ B2B/ B2C & Wholesale Customers to Increase Sales. Activated a customer base of 6000+ customers across main cities in Saudi Arabia. (Food Service / HoReCa / b2b / b2c / Wholesale). Negotiated yearly agreement with All Channels MT / TT / Retail, Wholesale customers for 2024 / 2025.
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Oversee the full sales cycle, from prospecting to closing, while building a strong network and collaborating with teams to deliver competitive solutions. Drive business growth with solid margins, and regularly produce sales reports to inform revenue performance and decision-making.
• Spearheading investment strategy per channel and customer using key drivers of assortment, visibility and promotion.
• Leverage a strong understanding of competence, dynamics, customer relationship, regulatory impacts, market trajectory, and company capabilities to gain support for the strategy and fuel execution planning.
• Build up strong network of Customer base for quantum sales thru Value Proposition for Modern Trade / Catering / Wholesale / HoReCa & Institutions B2B - Adella Foods
• Strategically enter new markets, identify product potential in industries, and establish a market presence.

Manage national sales efforts in KSAs HORECA channels, surpassing targets and profitability goals. Assist the CEO in executing strategies for growth. Resolve client issues to ensure satisfaction, and oversee sales forecasting, planning, and budgeting to meet revenue goals and build strong client relationships.
● Qualify inbound demand for a strong sales pipeline, driving revenue and expanding geographical reach.
● Set up New Cash Van for all Al Kabeer - 2023 for MT / TT & HoReCa Riyadh / Jeddah / Dammam / Khamis & Madina
● Defined and enforced applicable sales targets for personnel via the creation of Key Performance Indicators (KPIs), Performance monitoring, reviews and monitoring progress. Recruit partners to broaden channel network across markets.
● Organised detailed market and proposed effective customer pitches for capturing and keeping new / existing accounts and recognising best market trends and behaviour, aimed at uncovering lucrative new business and sales opportunities.
● Recognized as the only Revenue Growth for Al Kabeer to register 25% growth to date for the year 2023.

Offered strong support and guidance to the CEO, President, and Board of Directors in planning and making informed decisions on mission, values, budgets, projections, and projects. Enhanced performance by overseeing operations and budgets, and actively participated in BOD meetings on current and future issues.
• Contributed to enhancing sales innovations, amplifying business development initiatives, and maximising profitability in line with strategic objectives.
• Signed contracts and documents for major key accounts such as Panda / Danube / bin Dawood/ and Othaim by overseeing and Managing complex projects.
• Improved operating performance and achieved financial goals.
• Held responsible for mapping corporate strategies and dynamics, monitoring competition, reviewing services, and meeting changing Consumer needs through Quarterly Review, Contract Negotiation & Strategic Initiatives.

Boosted business metrics through strategic new business development for B2B and B2C clients to increase Business Volume, Profit, Market Share and Revenue. Identified and capitalized on market opportunities, trends, and ratios through research and development. Ensured quality control, staff resource allocation, supplier networks, and logistics aligned with the operating budget. Served as a trusted partner to the CEO, advising on supply chain operations and project.
● Recognised for innovative planning and creative thinking skills; applied in the establishment of a world-class organisation; acknowledged for a role in channel growth with 20 new Jeddah routes.
● Identified channels for targeted customers, monitored marketing and ROI activities, and cultivated long-lasting strategic sales plan.
● Interpreted and executed business analytical abilities, promotion strategies, and trade marketing by supervising the development of KSA-wide performance evaluations and creativity impact programmes.
● Supported the Channel Development (Key Accounts, Wholesale trade & HoReCa) with TT-20 additional routes in Jeddah & Makkah
● Handled the time management skills of FMCG 9-Day Shelf Life, which optimizes volume and value 100%.
● Discovered the Perfect Store and Perfect Display for a Major Key Account - Modern Trade Project

Addressed business challenges through innovative branding, meeting objectives, and driving revenue growth. Analysed financial and cost accounts with a SWOT analysis, using quantitative analysis, business metrics, and financial data. Led long-term development with robust policies and R&D processes for a new company.
● Led identification of Perfect Store and Perfect Display for a key account project named Yellow Wall.
● Deployed advanced IT systems for better selling processes as reporting tools for customer relationship management.
● Steered timely email by written and oral communication skills with buyers across all key accounts (Panda / Othaim / Farms).
● Overlooked imports of 13 Product Lines from various countries including France, Austria, Pakistan, Australia, Germany, Switzerland, India.

Led various business initiatives, inclusive vision development, convincing business plan implementation, financial oversight, volume forecasting, brand marketing, and POS. Provided HR expertise in staff recruitment, professional training, team building, establishing trust, procedures, laws, and best practices. Prepared and monitored contracts as needed.
• Managed account receivables, overdue, and reconciliation of all channels, including TT, M, HORECA, and Wholesale worth SR 50M.
• Participate in Gulfood 2016 / 2023 Dubai for finalising GCC, KSA, Qatar, and Dubai partnerships proposals.
• Closed major contracts with FMCG giants and increased new emerging market and global sales.
• Delivered continuous improvement for the 2K freezers deployment plan for Dandy Ice Cream throughout Riyadh.

Directed cross-functional business planning, optimizing organizational development. Led staffing, operations, and go-to-market strategy execution. Coordinated business plans, monitored competition, and addressed changing customer requirements through strategic initiatives. Communicated 52-week promotional plans with buyers for pricing and inventory strategies within budget.
● Organized and prioritize market collection according to company’s credit policy for 30 and 60 days with SAR 500M budget.
● Enhanced profit through strategic cost control for ongoing operational savings and revenue maximization. Supported key account category management and sales directions to achieve sales targets in merchandising operations.
● Attained Muhaidib # 1 Position against Key Soft Drink Brand in challenging market by overtaking Pepsi-Cola’s position.
● Managed National Key Accounts - Panda 370 Million+ Turnover - Danube / Bin Dawood / Al Raya & others.

Implemented profitable business strategies, addressed distribution gaps, and improved communication through advertising and trade promotions to meet organizational growth targets. Utilized big data for detailed sales reports management honest insights.
● Achieved and maintained zero accidents level within region on monthly / yearly per-head basis (weighted) - H&S Standards.
● Conducted qualitative analysis for formulating and enforcing account strategy with smart marketing objectives for new product development opportunities.
● Differentiated customers and channels implementing customized shopper profiles.