Mohammed Saeed

- Responsible for leading pre-sales engagement & high-level solution design for client facing technology transformations
- Focusing on Experience, Commerce, CRM/Digital & Marketing solutions
- Helping clients across MENA become more customer-centric by defining CX strategy, establishing CX & Digital capabilities and leveraging technology to optimize internal operations and customer facing channels
- Managing Marketing budget to create and maintain relationships & demand
- Overseeing and collaborating with development teams designing and delivering new digital experiences
- Launching vertical/geography-based marketing programmes across multiple channels to engage with the target market and generate new business
- Building partnerships with technology vendors and networking with PaaS/SaaS providers

- Program delivery lead for global and complex rollouts with multiple dependencies
- Understanding client business strategy to create scalable digital transformation roadmaps focused on i) building data driven capabilities and ii) delivering incremental business value across the short & long term
- Conveying to clients the impact of decisions from an i) Enterprise Architecture ii) Customer Journey iii) Data Governance and iv) Commercial/ROI perspective
- Proposing 360-degree digital and engagement strategies covering data, content, media and e-commerce enabling customer centricity and localization
- Consulting clients on digital best practices including content, campaigns, website, personas, customer journeys, advertising, CDP, DAM & marketing automation)
- Collaborating with cross-functional teams to identify and address customer needs and pain points and implement solutions to improve customer satisfaction
- Leading BI workstream by developing insights based on engagement, conversions and KPI’s
- Presenting solutions to ARB/Design Authority for approval
- Developing cross-sector GTM strategy for Commerce and Marketing in the region
- Interviewing and onboarding candidates to grow and enhance capabilities in region
- Key Projects: NEOM Salesforce Marketing Cloud & C360, SABIC OpenText DAM, Johnson & Johnson - Salesforce Marketing Cloud, L’Oreal Egypt (Salesforce Marketing Cloud)

- Managing the technical sales process by helping enterprise customers across the Middle East, Turkey and Africa (META) understand the data residency value proposition
- Working at all levels of cloud (IaaS, PaaS and SaaS) bringing clients the advantage of regulatory compliance through edge computing
- Exceeding quarterly sales target by an average of 30% with an average ACV of 275K USD
- Solution design on complex integrations for Salesforce, ServiceNow, Veeva, OKTA and Stripe
- Architecting POC’s & technical solutions to meet compliance & bespoke data storage needs.
- Working with product and engineering teams to translate prioritized business requirements into product features and roadmap items
- Building trusted advisor relationships with clients, prospects and IaaS/SaaS partners
- Key Projects: Tadawul (Salesforce Sales Cloud), Aramco (Salesforce Sales Cloud & Sitecore integration), Rolls Royce China (Salesforce Sales & Experience Cloud - B2B Dealer Network)

- Responsible for end-to-end agile delivery of scalable CRM and digital cloud solutions for Commercial (Global Sales) teams (570+) and global B2B customers (1000+)
- Scrum Master organising Stand-up, Backlog Refinement, Sprint Planning & Retrospectives
- Creating integrated release and project plans with milestones, risks and dependencies
- Regularly assessing Scrum Maturity and coaching teams for continuous improvement
- Establishing DevOps culture with CI/CD pipeline to achieve higher quality, faster releases
- Expertise in Agile techniques such as Continuous Integration, TDD & Automated Testing
- Working with UX/UI teams to create meaningful and seamless multi-platform UX
- Working with Architecture team to comply with enterprise solution and security standards
- Managing 3rd party vendors (IBM, Accelya, Wipro) providing technology & consulting services
- Identifying and onboarding technical resource and coaching agile scrum teams
- Key Projects: Etihad Hub (Salesforce Experience Cloud) and Etihad.com (Adobe Experience Manager) enhancements

- Responsible for leading implementation teams from initiation through to delivery and closure of global CRM projects for government and enterprise clients
- Consulting clients on how to digitally transform and future-proof by leveraging best in class technology and developing products to market
- Facilitating project kick-offs, discovery workshops, sprint planning and retrospectives
- Planning integration and data migration strategies (data aggregation, cleansing, enrichment)
- Working across brands, systems and channels to build a 360-degree customer view
- Responsible for completion of BRD, SDD, Test Strategy, SIT and UAT
- Exposure to Salesforce, Mulesoft, Power BI, Avaya CTI & Blue Prism RPA (Virtual Workforce)
- Key Projects: Emirates (Salesforce Service Cloud & Avaya CTI) and Dubai Police (Microsoft Power BI)

- Agile planning and implementation of cloud solutions to meet dynamic business requirements
- Implementing solutions that consistently deliver ROI for clients within retail, financial services (investment & commercial banks, hedge funds) manufacturing and technology
- Managing project teams consisting of consultants & developers and receiving direct reports
- Identifying, tracking, mitigating and closing key project risks/dependencies
- Leading Innovation Hub pre-sales & POC activities, supporting tactical/strategic sales pitches
- Key Projects: Daikin (Salesforce Sales, Service, Field Service Lightning, CPQ), Foundry (Salesforce Experience Cloud) Quinbrook Infrastructure Partners (Salesforce Sales Cloud), Secure Trust Bank (Salesforce Sales Cloud), Flit Technologies (Salesforce Sales Cloud)

- Successfully delivered industry leading cloud platforms offering procurement & inventory management, invoicing and HR/Payroll solutions
- Defining project scope, objectives, milestones and project plans
- Utilising Salesforce CRM tool to increase overall productivity and improve process efficiency
- Key Projects: David Lloyd Leisure (HR/Payroll), Carluccio’s (Inventory), Caffe Nero (Inventory & Invoicing), Krispy Kreme (Inventory) and IHG (Invoicing)

- Established and managed innovative health and economic research projects
- Conducting independent quantitative/qualitative research & writing/proofreading articles
- Coordinating cross-functional teams to facilitate the delivery of research projects
- Preparing project planning/progress meetings, drafting and issuing proposals, RFP’s
- Utilising CMS and Salesforce applications for day-to-day activities

- Ensuring availability and security of data, network access and backup systems
- Configuration and integration of CRM system for B2B & B2C across multiple business units
- Setup of marketing automation platform to engage prospects and automate Lead conversion
- Evaluating project performance using EVM and CPM indicators