Marketing Business Partner
Egavet
Total des années d'expérience :12 years, 10 Mois
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives
across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving
collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build
successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights
for future campaign development and go-to-market strategies, complete with formal proposals and
recommendations on tactics
- Monitor performance of marketing and web teams to design, test and evolve lead strategies and
tactics
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle,
ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establishing budget guidelines,
participating in events, documenting business processes, and providing additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions,
and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and
optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior
leaders about marketing programs, strategies, and budgets
- Achieve growth and hit sales targets by successfully managing the sales team.
- Design and implement a strategic business plan that expands company’s customer base and ensure
its strong
presence.
- Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
- Build and promote strong, long-lasting customer relationships by partnering with them and
understanding their needs
- Present sales, revenue and expenses reports and realistic forecasts to the management team
- Identify emerging markets and market shifts while being fully aware of new products and competition
status
- Inspect the Parent Chicken, Day Old Chicks and Feed Markets updates
- Determine customers' needs and desires by specifying the research needed to
obtain market information
- Act on the core strategy serving clear benefits gathered out from the
particular market consumer insights
- Recommend the nature and scope of present and future product lines by reviewing product
specifications and requirements; appraising new product ideas and/or product or packaging changes
- Communicate effectively to build up a healthy business rapport with the sales
team mate to monitor the message clearness otherwise receiving the market
feedback
- Obtain product market share by working with sales director to develop product
sales strategies
- Assess product market data by calling on customers with field salespeople and
evaluating sales call results
- Provide information for management by preparing short-term and long-term
product sales forecasts and special reports and analyses; answering questions and
requests
- Determine product pricing by utilizing market research data; reviewing production
and sales costs; anticipating volume; costing special and customized orders
- Maintain professional and technical knowledge by attending educational
workshops; reviewing professional publications; establishing personal networks; participating in
professional societies
- Judging the actual quality defects evaluating the causes that may result in the
products quality defect otherwise handling customers complaints effectively
- Auditing the storage warehouse also the head office of company's agents in
different governorates
- Preparing the processes manual provided to the company's agents
- Participating in the products development committee responsible for improving the
persisting products in addition to launching new products into the product mix in
order to update the company's products portfolio
- Implantation of new processes or protocols which may improve the handling or the
quality state of the company's different products
- Following up the call center performance, reports revision, managing interaction
between different company's department, presenting regular training and coaching
the agents to develop the data provided to the company's customers throughout the
call center services
- Conducting market research to find answers about consumer requirements, habits and trends
- Brainstorming and
developing ideas for creative marketing campaigns
- Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas
(content development and optimization, advertising, events planning
etc.) in customer services agency management, handling customer complains as well as agents training
ncreasing the demand and subsequent sales for:
Ain Shams Specialized Hospital for Capoten and Capozide (3 digits growth);
obvious growth on the IMS data while the whole area was showing negative growth.
Penetration of Ain Shams Specialized Hospital with Lipostat (Pravastatin) overcoming a great resistance
due to bad history of getting expired.
Establishing and achieving short and long term plans for raising the demand and subsequents of
certain pharmaceutical
products.
Communicating effectively with customers to achieve the company's policies.
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