Mohammed Sharfe Alam

• Develops Sales plans and budgets to achieve or exceed the annual sales objectives for the assigned region.
• Monitor and control the sales budget to ensure optimum utilization of resources in the region.
• Correspond/Communicate with the Buyers to negotiate and mature business.
• Research and explore potential of the market and prepare a timely report on a geographical location basis and identify the untapped potential market
• Identifying new market segments and tapping profitable business opportunities.
• Participate actively in new product launches and propose ideas and methods which require to launch the product for assigned region.
• Participate actively in selecting New Product based on the international/regional market trends from time to time.
• Evolving market segmentation & penetration strategies to achieve product-wise targets.
• Ensuring speedy resolution of queries & grievances to maximize client satisfaction levels.
• Resolve documentary issues regarding Export orders with Buyer.
• Enabling business growth by developing and managing a network of Channel Partners/Distribution Network across the assigned region.
• Commissioning & launching new channels as per company standards, monitoring day to day operations.
• Conduct regular market visits to check route coverage, competitor activity and continuously search for new opportunities in order to increase sales in the region.
• Provide distributors and customers in the region with information about new or improved products and services in order to improve sales in the region.

• Tight Budget Controls
• Creative Business Development
• Achieving annual sales revenue and growth targets.
• Execute and monitor successful market implementation of various sales, merchandising, promotion and distribution objectives through effective sales coverage.
• Initiate and develop strong customer and trade relationship with Major key account customers like Panda, Tamimi, Othaim, Danube & Lulu hyper markets etc.
• Anticipating clients existing and future needs in depth and communicating this within team and the management.
• Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.
• Give proposals and enter into discussions regarding new products and promotions
• Create business plans.

• Continuous cultivation of new customers.
• Supervise the activities of assigned sales territories to meet and exceed yearly sub team goal.
• Assist subordinates in developing long term and daily territory plans that optimize time and resources.
• Identify training and/or coaching needs and plan necessary steps to achieve desired results.
• Ensure that all Inside Sales Man achieve the required level of product knowledge necessary to promote assigned titles.
• Interpret and analyze team sales data to forecast and enhance sales Man productivity.
• Create and foster a motivational work environment, which encourages professional development, team collaboration and high performance.
• Complete all required reports regarding sales and sales campaigns, market feedback and team territory management activities.
• Cover open territories by making sales calls to generate new business or to close pending business, solicit market feedback.
• Submission of activity reports on a daily, weekly and monthly basis.
• Implement and update the route and journey frequency plan cost effectively to achieve 100% coverage of all outlets.
• Responding to and resolve escalated customer issues in a timely and appropriate manner.
• Ensuring timely collection of payments, Meeting sales targets and Major Business Objectives (MBO)
• Perform additional tasks as assigned by team management.

• Open new accounts and exploit all sales opportunities, promote aggressively the sale of the company brands and packages in existing accounts and at all special events taking place in this territory.
• Ensure that subordinates achieve and surpass their daily, weekly, monthly, quarterly & yearly sales objectives by assigning daily sales targets and key indicators and take appropriate action.
• Daily route ride with subordinates in order to monitor their implementation of the company’s policies and standards pertaining to sales & merchandising.
• Implement and update the route and journey frequency plan cost effectively to achieve 100% coverage of all outlets.
• Ensure that all products are merchandised and displayed routinely during the sales visit.
• Issue the point of sales materials to subordinates and ensure that they are well placed and maintained.
• Assist management in the collection of all due accounts and grant no credit unless proper approval is received .Handle customer’s complaints in positive & effective manners

Business Development, planning, allocation of MR, tracking demand, delivery of Fresh Dairy & Dairy Products and proper distribution