Chief Executive Officer
Al-Sultan Group
Total years of experience :31 years, 9 Months
ACHIEVEMENTS:
Spearheaded change division-wide, establishing new strategic direction for amalgamated division (acquired companies and units), leading financial turnaround for operations at near-zero profitability, and building strong leadership team. Planned & designed projects to grow the business in span of 5 years. Profit contribution is in line with plan & company objectives. Increased Business Turnover and Achieved Profits for the past 5 years. Planned & Structured Investments of US$ 50 Million for setting up of company owned Franchise / Retail Outlets in all ‘A’ class cities. Sustained annual profits at 15% for consecutive 5 years. Grew Franchise Earnings \[ Ready To Eat Food \] from US$ 5 Million to US$ 20 Million. Strategic Alliances & Tie-Ups with Re-Sellers. Outperformed revenue plan by 30% and hit profitability within 14 months.
Ramped Retail division from lowest-ranking profits in company to #3 position in 2012, reaching 15% profits, 30% gross margin, and 100% increase in EBITA and free-cash-flow performance; contributing factors included:
Re-engineering of sellers and expense controls, strategic sourcing and value engineering;
Practical process improvements (PPI) and lean manufacturing best-practices;
Master scheduling for improved linearity, delivery reliability, and inventory reduction; and
New voice-of-the-customer (VOC) and stage-gate product development and launch process;
Delivered year-over-year revenue growth of 5-7% and increased share of market in major accounts and strategically important international regions, including China, India, and Latin America.
Facilitated and guided business unit leaders in formulating new vision and strategic direction that successfully repositioned division as a differentiated competitor in the market, adding value to our multi-format retail outlets and earning prominent role in mainstream corporate strategy.
Won CEO endorsement for newly defined vision and mission, with subsequent integration of strategy within CEO’s presentation to Board of Directors, investors, and analysts.
5 years. Grew Franchise Earnings \[ Ready To Eat Food \] from US$ 5 Million to US$ 20 Million. Strategic Alliances &
Tie-Ups with Re-Sellers. Outperformed revenue plan by 30% and hit profitability within 14 months.
Company Profile: EIPL is a subsidiary of ASGOC which is a US$ 300 Million Multiproduct & Diversified Company comprising 8
business units & segments which are spread across Singapore; Hong Kong; India; Malaysia; Srilanka & Bangladesh.. The group’s
business units are focused on Fashion Retail & Franchise Stores Gold & Silver Jewellery, Shopping Malls, Hospitality, Real Estates,
Commercial Property, Hotels, Restaurant Chain & Etc, We have 8 business segments with staff of ~1000+ and US$ 300+ million
annual revenues. Oversee team of 8 Business Unit Heads across all units/functions, including HR, finance, customer service, and
business development, as well as sales, marketing, and R&D.
Segments & Revenues:
❶ Travels & Tourism - 15 Million ❶ SME Finance & Loans - 25 Million
❶ Manpower Recruitments - 10 Million ❶ Hotels & Resorts - 80 Million
❶ Events Management - 20 Million ❶ Trading, Imports & Exports - 90 Million
❶ Fashion Retail Stores - 35 Million ❶ Estate & Property management - 20 Million
Achievements:
Charting the course of future operations, provide top management with informed estimates & facts for making marketing
decisions & for setting up sales / profit goals. Profit Centre Head with track record of total responsibility with regard to
management of operations, revenue generation, and CRM; able to ensure top line and bottom line profitability by
formulating effective operating budgets for optimum utilization of available resources. Responsible for the day to day
management of a large staff, dealing with all HR issues and resolving any staff conflicts that arise. Appraisal of market
opportunities, sales volume targets, monthly, quarterly, and annually. Benched marked growth projections for sales &
profits at specific future dates.
Bottom-Line
Improvement
Strategy/ Mission &
Vision Planning
Operations
Re-engineering
Customer
Service
Team
Development
Ramped Retail division from lowest-ranking profits in company to #3 position in 2012,
reaching 15% profits, 30% gross margin, and 100% increase in EBITA and free-cash-
flow performance; contributing factors included:
Re-engineering of sellers and expense controls, strategic sourcing and value engineering;
Practical process improvements (PPI) and lean manufacturing best-practices;
Master scheduling for improved linearity, delivery reliability, and inventory reduction; and
New voice-of-the-customer (VOC) and stage-gate product development and launch process;
Delivered year-over-year revenue growth of 5-7% and increased share of market in major
accounts and strategically important international regions, including China, India, and Latin
America.
Facilitated and guided business unit leaders in formulating new vision and strategic
direction that successfully repositioned division as a differentiated competitor in the
market, adding value to our multi-format retail outlets and earning prominent role in
mainstream corporate strategy.
Won CEO endorsement for newly defined vision and mission, with subsequent
integration of strategy within CEO’s presentation to Board of Directors, investors, and
analysts.
Led management team in identifying and correcting critical problems; reduced and
streamlined overhead expenses, strengthened product gross margins, overhauled and
improved operating processes and systems, resolved quality and warranty issues, and
differentiated product lines.
Contributed to business unit receiving top award from independent firm for customer
satisfaction gained through after-sales service focus and improvements. Recognized for
customer-centric focus and extraordinary customer intimacy in understanding and
meeting needs.
Toured facilities worldwide to evangelize need for change and monitor progress on key
metrics; upgraded and rebuilt 75% of leadership team.
COOL CLUB has been operational since 2007 and has around 45 Multi Format Retail Outlets in Southern India; from a basic mass
market retailer to one that provides quality product, world class customer service and exceptional value to its customers. In the dynamic
world today it is important to evolve and continuously address the needs of the consumers and the markets. The brand has consistently
built emotional ties with its customers and strives to provide its customers with an exceptional shopping experience. We have 100+
Retail Franchise Stores for our Ready to Eat Products. We have launched in 2016 our E-Commerce & Online Shopping Portal for our
Indian clients www.coolclubshopping.com We are planning to diversify & expand our online shopping & e commerce business in
Middle-East; North Africa; South East Asia by 2017-18.
Business Segments Revenue
E Commerce / Online Shopping = US$ 20 M. Fashion Retail Stores = US$ 40 M. Franchise \[ RTE \] Outlets = US$ 40 M.
Alhamrani-Fuchs Petroleum Saudi Arabia has established itself as one of Saudi Arabia’s leading lubricant
companies. It is the largest independent producer of lubricants in the region and is recognized for its innovative and technically
superior lubricants and other related specialty products. Alhamrani-Fuchs Petroleum Saudi Arabia has always been at the
forefront of the lubricants market and continues to set the standards for our competitors.
Achievements:-
Establish strategic marketing plans to achieve corporate objectives for all Brands. Develop and execute comprehensive
marketing plans and programs, both short and long range, to support sales and revenue objectives of organization. Develop
and manage marketing operating budget. Plan and oversee advertising and promotion activities including print, online,
electronic media, and direct mail. Evaluate and recommend distribution channel development programs. Determine
agencies and suppliers of record, and negotiates contract terms and conditions for major services. Oversees development
and production of promotional and collateral materials. Develop and recommend product positioning, packaging, and
pricing strategy to produce the highest possible long-term market share. Accomplished sales target on a consistent basis
with appreciable growth levels for all products as per the market share.
Company Profile: Alhamrani Company for Investment in Trade is one of Saudi Arabia’s best known and also one of the most
admired company for financing of commercial and passenger vehicles, heavy machinery and other consumer durables. Exclusive
distributor of Nissan’s brand of vehicles in the Kingdom of Saudi Arabia. ACIT was formed in 1994 as an independent company to
more effectively address this market. Since then the pace of expansion has accelerated with more and more ACIT outlets
offering finance options. Today, we measure our success in terms of hundreds of thousands of satisfied customers growing
steadily and making ACIT one of the most vibrant and progressive companies in the Alhamrani Group.
Achievements:-
As a part of growth strategy the company has been aggressively pursuing offerings of mass appeal and also launching a host
of affordable products, which would help rejuvenate the mother brand and drive category consumption. Successfully led
teams in Saudi markets. Mentored and developed a hand full of managers in a short span of time. Deliver Consumer Growth
and Market Strategies. Deliver Business Growth within the requirements of Regional and International Laws. Communicate
and Deliver clear and concise forecast growth targets and deliverables as agreed with Senior Management. Protect and
Develop Brand Image. To redefine brand awareness and guide the company to record sales and profit.
Company Profile: Max Ace Limited runs / owns iron ore mines in India & Brazil. MAL is involved in Mining, Processing, Trading,
Export / Import of Copper Cathodes, Iron Ore Fines, Lumps, Chrome Ores, Manganese Ores, Bauxite Ores, Iron / Steel Scraps,
Cement, Steam Coal, Etc. from India, Africa, Brazil, to China.
Achievements:-
Source, Build, Develop and Increase the business of various minerals / ores from India & overseas markets especially for
Chinese markets. Supporting the corporate / regional office in developing and boosting the international business, support
the entire ground staff, transportation, etc. Maintain cordial relations with mine owners & processing units in India, Brazil,
Africa, Etc. Interface with direct end users / traders / resellers. Ensuring that the end users are fully supported in terms of
presentation, technical & application literature, at all times. Market research & survey, vis--vis product, price, promotion,
distribution, and strategies used. Planning, organizing & preparation of sales / marketing reports, etc.
Reporting to Chairman / Board of Directors)
Current Company: COOL CLUB ( Fashion Retail Stores, E Commerce Portal, Online Shopping & Etc.
Financing =/= Secured US$ 50 M as unsecured funding from HNI for expansion and diversification of Fashion Retail Stores
Structured Investments amounting to US$ 20 M for Franchise Retail Stores / Outlets. Joint Venture funding of US$ 25 M for shopping mall
project in Pan India.
New Business Start-Up =/= Established chain of retail outlets, which grew to 45 in a span of 3 years. Garnering annual business of around
US$ 25 M. Projected Plans to set-up additional 50 outlets by 2018.
& Acquisitions =/= Spearheaded US$ 30 M acquisition of Resorts & Hotels in Puri, Mysore & Goa. Conducted due diligence, Led
Negotiations, Integrated Operations, and managed strategic relationships through technology transition. Integrated & Merged 8 acquired
companies into a global $300 million division that outpaced competitors, maximized share of strategic markets, and elevated earnings.
Drove return-on-sales to height of 12%, championed 2 new acquisitions, and restructured operations for maximum cost savings and
efficiency.
MBA - Master of Business Administration; NEWPORT UNIVERSITY-CA With Major in International Marketing
Bachelor of Commerce, Utkal University - Ravenshaw College. With Management Honors
ICSE, From Stewart School - Cuttack
