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تم إلغاء حظر المستخدم بنجاح
Mohammed E Alikhan, Marketing Manager

Mohammed E Alikhan

Marketing Manager·Mitsubishi - Alesayi Motors – KSA

المملكة العربية السعودية

بكالوريوس, Computer Technology

الخبرة العملية

مجموع سنوات الخبرة: 25 سنوات, 7 أشهر

Marketing Manager

أكتوبر 2017 - حتى الآن

Mitsubishi - Alesayi Motors – KSA

جدة، المملكة العربية السعودية

أكتوبر 2017 - حتى الآن

Reporting to COO.
•Complete brand management of Mitsubishi lineup (Attrage, Lancer, Pajero, Montero Sport, Eclipse Cross, ASX, Outlander, L200 )
•Designed campaigns, product activations, launch events, media campaigns and overall brand activities to maximize Mitsubishi brand’s SOV, enhance OaO while optimizing the SOS to reflect improved purchase funnel results and maximize leads generation towards improved sales.

•Projects:
•National product and 360 campaign launch of MY18 Mitsubishi Attrage
•Successful launch of National tactical campaign for Mitsubishi product range lineup
•Complete event execution and national media campaign launch of MY18 Mitsubishi Eclipse Cross product launch
•Redesign and launch of the national website for Mitsubishi in compliance with global guidelines
•Management and execution of participation in the 1st female targeted national Motor Show 2018
•National product launch and 360 campaign of MY2020 Mitsubishi L200
•Digital marketing strategies department development for Mitsubishi Motors Saudi Arabia
•National product launch and 360 campaign of MY2021 Mitsubishi Attrage & Space Star Models.

مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
التسويق والعلاقات العامة

Product Manager - SUV Segment

سبتمبر 2016 - سبتمبر 2017

Nissan Middle East FZE

جدة، المملكة العربية السعودية

سبتمبر 2016 - سبتمبر 2017

Reporting to General Manager and MD.

• Complete lineup management of Nissan SUV’s (Patrol, Pathfinder, X-Trail, Juke, Kicks and Y61 series)
• Ensuring model wise performance by managing competitive yet profitable pricing and through development of competitive offer campaigns.
• Reported to top management on SUV model wise status situation based on conclusive reporting of vehicles lineup displaying competitive positioning of specs, pricing, campaigns impact, industry demand, residual value and economic situation based analysis.
• Successful in managing Nissan dealers to achieve volume orders and sales targets as per the KSA BP.
• Successfully achieved vertical growth in Nissan Market Share from 3% to 8% total MS in 2 year span.

مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
الإدارة

Marketing Communications Manager

أغسطس 2015 - سبتمبر 2016

Nissan Middle East FZE

جدة، المملكة العربية السعودية

أغسطس 2015 - سبتمبر 2016

Reporting to General Manager and MD.

• Successfully developed monthly reports capturing full market automotive campaigns analyzing Nissan’s offer competitiveness vs market offers.
• Developed reports displaying automotive offers trends based on MOM and YTD performance and the impact of campaigns on TIV per segment.
• Responsible for developing the most competitive sales campaigns of 2015 and 2016 amongst the automotive players in Saudi Arabia leading to highest Market Share growth performance.

مجال الشركة:
صناعة السيارات
الدور الوظيفي:
التسويق والعلاقات العامة

Pricing & Incentives Manager

يوليو 2014 - أغسطس 2015

Nissan Middle East FZE

جدة، المملكة العربية السعودية

يوليو 2014 - أغسطس 2015

Reporting to General Manager and MD.

• Instrumental in tracking industry Transaction Price (TP) to set benchmark for Nissan vehicles competitive market placement.
• Developed and maintained TP historical data analyzing market trends and Nissan’s vehicle pricing vs competitors to benchmark and made price adjustment recommendations.
• Dealer margins management to ensure profitability based pricing is maintained and direct principal incentives contributions required to support campaigns / promotional pricing.

مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Product Planning Manager (Lexus & TRD)

يناير 2011 - يوليو 2014

Abdul Latif Jameel

جدة، المملكة العربية السعودية

يناير 2011 - يوليو 2014

Reporting to Senior General Manager.

•Develop new OE business for Lexus Vehicles.
•Determine product content/features/packages/order guides for the Lexus Lineup.
•NPD & Handling Model Life Management (MLM) Plan.
•Minor Model, Full Model and Limited Editions of Passenger and SUV Cars.
•Liaison with Multi-Functional and Global DB’s.
•Successfully Increased Lexus PIO Sales by 90%.
•Visit international Specialty Automotive Trade Shows, such as SEMA Show (USA) & Automechnika (Germany) to evaluate suppliers and source the latest automotive products for Toyota & Lexus Vehicles.
•Balanced KSA needs against TMC’s engineering/manufacturing capabilities.
•Evaluate Customer Expected Price (CEP) with Spec study.
•Author Market Segment Specs for the 2014 Lexus Lineup, buyer target, engineer deliverables, vehicle lifecycle, content and pricing.
•Utilize Brand Track & Market Research feedback to monitor competition and cues for managing product portfolio.
•Establish Positioning of the Brand with related target segment/demographic & psychographic details.
•Actively support branding initiative & overall positioning.
•Carrying out Design review on current and future model grade.
•Maintain Project Schedules and timelines.

مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
الإدارة

Marketing Communications Manager

يناير 2008 - يناير 2011

Abdul Latif Jameel (Toyota, KSA)

جدة، المملكة العربية السعودية

يناير 2008 - يناير 2011

Reported to The General Manager.

•Generated 90% increase in sales through a sales incentive policy for the Toyota Camry and Aurion integrated navigation system.
•Successfully opened independent accessories fully functional boutiques within Toyota showrooms in all 5 regions of Saudi Arabia.
•Recognized for organizing comprehensive ALJ accessories promotion booth in Jeddah and Riyadh motor shows promoting demand and customer engagement.

• Projects:
o Jeddah Motor Show 2008, 2009 & 2012
o Re-design of ALJ accessories retail boutiques in ALJ showrooms Kingdom wide
o Integrated company communications and coordination digitally to the company website

مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
التسويق والعلاقات العامة

Operations Manager

يناير 2006 - يناير 2008

Media Exposure

جدة، المملكة العربية السعودية

يناير 2006 - يناير 2008

Reported to CEO and supervised 40 personnel.

• Successfully oversaw multiple site installation projects of outdoor signage (Unipoles, Mupis, Megacoms, Super Signs).
• Designed an innovative bar-coded labeling system for controlling accurate inventory.
• Installed effective directive measures for accurate inventory management for the organization.
• Enabled sales teams to accurately review status of occupied vs. available inventory while monitoring bookings schedules through a comprehensive traffic system.

• Projects:
o Jeddah Raceway Drag racing arena
o King Abdulaziz International Airport - Jeddah (North & South Terminals)
o King Khalid International Airport - Riyadh
o King Fahad KSA, Bahrain Causeway

مجال الشركة:
الإعلان
الدور الوظيفي:
الإدارة

Salesman

يناير 2004 - يناير 2006

Vehicle Salesperson - Livermore Hond

الولايات المتحدة

يناير 2004 - يناير 2006

• Received Salesman of the Month award for selling the most units in a month for 3 consecutive months.

مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
المبيعات

Loss Prevention Specialist

يناير 2003 - يناير 2004

Lowe’s Home Centers Inc

الولايات المتحدة

يناير 2003 - يناير 2004

الدور الوظيفي:
السلامة والصحة المهنية

Salesperson

يناير 1999 - يناير 2001

Shiekh Apparel

كاليفورنيا، الولايات المتحدة

يناير 1999 - يناير 2001

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
المبيعات

التعليم

Heald College

فبراير 2002

فبراير 2002

بكالوريوس، Computer Technology

الولايات المتحدة

courses: Sales & Marketing Techniques Towards Achieving Better Results •7 Habits of Highly Effective People •Cost Control & Budgeting •Toyota Way & Kaizen Principles •Microsoft Excel Level - III (Advance) •Train The Trainer Mitsubishi Eclipse Cross

Skills

Product Planning
Expert
Product Planning
Expert
Product Management
Expert
Product Management
Expert
Product Launch
Expert
Product Launch
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Channel Management
Expert
Channel Management
Expert
SALES
Expert
SALES
Expert
WEB SITE PRODUCTION
Expert
WEB SITE PRODUCTION
Expert
AUTOMOTIVE
Expert
AUTOMOTIVE
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
FUNCTIONAL
Expert
FUNCTIONAL
Expert
GENERAL MANAGEMENT
Expert
GENERAL MANAGEMENT
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKETING
Expert
MARKETING
Expert
POSITIONING
Expert
POSITIONING
Expert
PRICING
Expert
PRICING
Expert
Product Planning
Expert
Product Planning
Expert
Product Management
Expert
Product Management
Expert
Product Launch
Expert
Product Launch
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Channel Management
Expert
Channel Management
Expert

اللغات

العربية

متمرّس

الانجليزية

متمرّس

الهندية

متمرّس

الاسبانية

متمرّس

الأوردو

متمرّس

الهوايات والاهتمامات

Hiking/backpacking, marathon runner