Senior Marketing Manager
Cenomi Retail
Total years of experience :16 years, 9 Months
Leading the Fashion division and managing a portfolio of strategic brands across KSA with following task:
“MANGO, ALDO, LC WAIKIKI, New Yorker, Charles & Keith, Women'secret, Springfield,
La Vie en Rose, Ipekyol, Call It Spring, Monsoon & Accessorize”
Envision and execute marketing strategies for group of fashion brands across Saudi Arabia, offline and online. “Terranova, RINA, BLUEAGE, Calliope, Balabala, SEMIR, LÄTT LIV“
Envision and execute marketing strategies for two fashion brands (femi9 & Vivid Flair) across KSA, UAE, Bahrain, and Egypt to improve profit margins. Provide support for the successful execution of marketing activities and campaigns throughout multiple channels. Manage all aspects of marketing campaigns productions, execution, and supplier agreements for 62 stores.
• Accomplished stakeholder goals through creating and recognizing timelines, priorities, and deliverables.
• Boosted brand growth and business objectives by designing and deploying a retail marketing strategy.
• Analysed marketing campaigns to measure results along with formulating and administering marketing budgets.
• Elevated yearly sales by 18% through securing and retaining clients and providing top-notch services.
• Conducted market research to penetrate new markets for launching e-commerce campaigns.
• Planned and executed offline and online tactical campaigns to improve brand positioning.
• Oversaw google analytics and online ads reports to track and analyze campaigns.
• Generated customer data platform report to analyze and review customers' profiles in different aspects.
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Coordinated all marketing activities from conception to completion for multiple fashion brands. Streamlined marketing project schedules and conducted follow-up on all processes to deliver the project within time.
• Administered marketing budget to utilize financial resources accordingly along with processing payments and tracking expenses.
• Collaborated with professionals to brainstorm creative platforms for CSR executions.
• Boosted sales by 25% through collaboratively working with the Brand ambassador.
Conceived and developed intuitive marketing strategies along with overseeing advertising campaigns and promotional events. Performed market research and analysis to evaluate trends, brand awareness, and competition ventures.
• Increased client accounts by 15 % through catering to customer requirements and designing campaigns according to needs and demand.
Developed and implemented project work plans to meet changing needs and requirements. Maintained and improved business relationships vital to success.
• Evaluated project to identify issues and opportunities to improve performance.
Liaised with internal and external teams to complete tasks and programs within time.
• Established e-magazine concept and directed marketing campaigns to promote and reach target audience; increased client accounts by 50%.
Endorsed products and services to customers and negotiate contracts to maximize profits. Identified business opportunities through prospecting clients and researching and analyzing sales options.
• Achieved yearly target with 25% growth through creating and implementing effective strategies.
Preparatory degree of management science Higher Institute of Business Administration (HIBA)