WORKED AND HELD POSITION AS DEPOT SALES MANAGER
al-rabie
Total years of experience :30 years, 9 Months
WORKED AND HELD POSITION AS DEPOT SALES MANAGER SINCE 2003 TILL TODATE IN AL RABIE SAUDI FOOD AND JUICE CO LTD AND AFTER WORKING FOR 10 YRS I HAVE RESIGNED AND LOOKING FOR A COMPETITIVE JOB AS PER MY EXPERIENCE BELOW: In one of the well reputed dairy company in middle east producing and distributing dairy and food products, juices and drinks. The company has one of the best computerized management information system which adds up the experience of analyzing and evaluating reports and sales performance.
Activity of company- SALES AND DISTIBUTION OF FMCG PRODUCTS and juices.
Position of direct manager- NATIONAL SALES MANAGER.
Who you manage- SALES TEAM RETAIL, WHOLESALE AND KEY ACC. over 50 people managed, almost 2400 clients i have handled in eastern region, 12 million saudi riyal monthly and yearly 120 million revenue generated.
Responsibilities in the job- ACHIEVING THE REGIONAL TARGET MONTHLY, YEARLY AND FORECASTING AND BUDGETING AND GETTING THE COMPANY OBJECTIVE.
Main achievements in the job- achieving the sales budget and objective and controlling the sales team by distributing the targets to the location manager and maintaining stock and infrastructure. Recommending Pricing and marketing activity and suggesting promotional activities and keeping sales record and performance by weekly, monthly and yearly.
Reason for leaving my previous company - resigned after working for 10 years due to family issues and for better organisation and also for more challenging job as per my experience.
LAST COMPANY FROM 2000 TO 2003 ASSIGNED AND BASED AS AREA SALES MANAGER AND THEN PROMOTED AS RETAIL PROJECT MANAGER TO K.S.A FROM (EMIRATE OIL REFINING CO L.T.D FROM DUBAI) IFFCO INGREDIENT.
Handling of our Agents and Distributors in K.S.A in Eastern Region, Central Region, Jeddah in terms of product development, maintaining stocks & infrastructures recommending pricing and marketing, selling and suggesting promotional activities and assigning targets as per the regions consumption and preparing yearly budget.
Following and keeping the record of their monthly, quaterly, halfyearly, and yearly assigned Target and Budget and advising in generating businessincash, retail, keya/c, wholesales, and industrial customers and keeping eye on competitors activities in terms of prices, product developement, quality, and maintaining their agreements, contracts, and keeping the track record of all our distributors sales team in the region with the help of 2 sales coordinators in each region and by visiting to each region.
2NDLAST COMPANY ARABIAN FOOD SUPPLY COMPANY WORKED AS SENIOR SALES SUPERVISOR AND THEN UNIT SALES MANAGER FROM 1989 TO 2000 ( 11 YEARS)
Gained experience in FMCG products such as Food-TINFOOD, FROZENFOODS, FOUL, JUICES, BEER, WRIGLES, CONFECTNORIES, ICECREAME, CHEESE, INSTANT MILK and lot more.
NON FOODS.
PIFPAF, ST.IVES, MAYBELINE, LOREIAL, PERFUMES, RECKIT & BENKESIER RANGE AND FRENCH PAPER PRODUCT RANGE i.e. LOTUS.
Handling the sales team of 18 staff 7 salesman, 7 key a/c sales rep, 4 whole sales rep, and 7 merchandisers.
ADWAN TRADING CO.G.E AS ASSISTANT SALES MANAGER (1987-1989) 2 years
SAUDI ELECTRIC SUPPLY CO. Technical Sales Executive (1983-1987) 4 years.
RESPONSIBILITIES UNDERTAKEN
(A) SALES AND MARKETING:-
a) SALES FORECASTING, BUDGET PLANNING, ALLOCATION AND DISTRIBUTION OF SALES TARGET.
b) VAN SALES DISTRIBUTION WITH ROUTING AND CONTROL.
c) EVALUATION AND PLAN OUT STRATEGIES.
♦ TO DEVELOP PROMOTIONAL & SALES ACTIVITIES TO ENHANCE MARKET SHARE, WITH CO ORDINATION WITH MARKETING DEPT.
♦ TO GET MAXIMUM OUTPUT WITH PROPER UTILIZATION OF MAN, VAN & ASSETS.
d) PLAN & CONTROL AS PER COMPANY STANDARDS.
♦ CASH & CREDIT SALES.
♦ CREDIT OUTSTANDING (TRADE DEBTORS)
♦ DISCOUNT, MARKET RETURNS & MARKETING SAMPLE.
e) OPENING AND ESTABLISHING NEW AREAS.
f) SUPERVISE MERCHANDISING.
g) CO ORDINATE AND REPRESENTING THE COMPANY IN EXHIBITIONS.
h) MAINTAIN VIGILANCE, EVALUATE & REPORT COMPETITOR ACTIVITIES,
i) SALES TREND AND STRENGTH.
(B) ADMINISTRATIVE: -
a) CONTROL, SUPERVISE AND EVALUATE ACTIVITIES OF DEPOT PERSONNEL AS PER JOB DESCRIPTION/REQUIREMENTS.
RESPONSIBILITIES UNDERTAKEN
b) INDENTING STOCK REQUIREMENTS FROM FACTORY AND STOCK CONTROL.
c) CONTROL AND ENSURE PROPER UTILIZATION OF THE COMPANY PROPERTIES i.e. VEHICLES & WAREHOUSE AND DAY TO DAY OPERATIONAL ACTIVITIES.
BASED ON THE SUCCESSFUL PERFORMANCE IN THE FOLLOWING ASSIGNMENTS: • ACTING DEPOT SUPERVISOR
• MERCHANDISING SUPERVISOR
• DEPOT / SALES SUPERVISOR.
• RETAIL SALES MANAGER.
• KEY A/C SALES MANAGER.
• WHOLE SALES MANAGE.
• DEPOT SALES MANAGER.
❖ ATTENDED SEMINAR AND TRANINGS- PROFESSIONALISM TO FIELD SALES MANAGEMENT.
EXCUATION.
Plan, direct, supervise, and coordinate work activities of subordinates and staff relating to employment, compensation, labor relations, and employee relation.
a. Sales forecasting, budget planning, allocation and distribution of sales target.
b. Van sales distribution with routing and control.
c. Evaluation and plan out strategies.
a. To develop promotional & sales activities to enhance market share, with co ordination with marketing dept.
b. To get maximum output with proper utilization of man, van & assets.
d. Plan & control as per company standards.
c. Cash & credit sales.
d. Credit outstanding (trade debtors)
e. Discount, market returns & marketing sample.
e. Opening and establishing new areas.
f. Supervise merchandising.
g. Co ordinate and representing the company in exhibitions.
h. Maintain vigilance, evaluate & report competitor activities,
i. Sales trend and strength.
PERSONAL PROFILES
Religion: ISLAM ( MUSLIM)
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Total 30 years in Saudi Arabia in the Eastern, Center, Western Regions Direct distribution & Sales in FMCG prod.