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Mohammed Shanoob Kizhisseri, channel marketing head

Mohammed Shanoob Kizhisseri

channel marketing head·Transind Holding

قطر

ماجستير, Marketing

الخبرة العملية

مجموع سنوات الخبرة: 14 سنوات, 8 أشهر

channel marketing head

يوليو 2026 - حتى الآن

Transind Holding

الدوحة، قطر

يوليو 2026 - حتى الآن

Dual-Division Marketing: Lead channel marketing across Transinds Food Palace Hypermarket (B2C) and Al Badia
(B2B/FMCG) divisions.
● Marketing Allocation & ROI Planning: Produced a tactical marketing allocation and ROI report spanning both divisions,
clarifying budget assumptions, growth targets, and result timelines.
● Digital & Competitive Audit: Delivered a strategic digital audit covering website health and social media benchmarking against
category competitors, surfacing priority technical and content gaps.
● 360° Brand Planning: Developed a full 360° marketing plan and pitch deck for the Al Badia brand, translating strategy into an
actionable go-to-market roadmap.
● B2B & Trade Marketing: Built a B2B/trade marketing plan for Al Badia covering POSM concepts, consumer promotions,
HORECA channel strategy, trade incentives, and a three-phase rollout.

مجال الشركة:
التوزيع والخدمات اللوجستية وسلسلة التوريد

Marketing Leader

يناير 2026 - حتى الآن

Paris United Group

الدوحة، قطر

يناير 2026 - حتى الآن

Multi-Brand Strategy: Direct marketing strategies and ensure consistent visual identity across
subsidiaries to drive market share growth.
Omnichannel Campaigns: Lead end-to-end retail and FMCG campaigns across physical, social,
and digital aggregator channels.
Digital Partnerships: Boost brand reach and digital revenue via local influencers and delivery
apps (Talabat, Snoonu, JumboSouq etc.).
Events & Activations: Execute high-engagement retail events and immersive seasonal in-store
branding (e.g., Ramadan, Eid, B2School, Summer, Winter).
Market Expansion & Customer Growth: Expanded market presence by increasing customer
reach, improving engagement, and driving strong customer growth during challenging economic
conditions.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Head of Marketing

يونيو 2021 - ديسمبر 2025

Gift Village Department Stores,

المنامة، البحرين

يونيو 2021 - ديسمبر 2025

• E-commerce Launch: Developed and deployed the company’s e-commerce platform and mobile apps (iOS/Android).
• Budget Efficiency: Managed a high budget, hitting growth targets while maintaining 20% cost savings.
• Performance Marketing: Optimized CPA and ROAS via A/B testing and data-driven digital campaigns.
• Influencer & Viral Growth: Orchestrated international influencer partnerships and produced viral content to scale brand visibility.
• Creative Excellence: Produced high-conversion, top-class promotional materials and flyers to drive retail footfall.
• KPI Accountability: Tracked key KPIs to ensure all marketing activities aligned with commercial revenue goals.
• Strategic Leadership: Directed PR, brand identity, and third-party agencies to solidify market presence.

مجال الشركة:
الاستشارات الإدارية
الدور الوظيفي:
التسويق والعلاقات العامة

Trade Marketing Manager

أكتوبر 2020 - مايو 2021

Gift Village Department Store

صلالة، عمان

أكتوبر 2020 - مايو 2021

Regional Expansion: Scaled Iblack from an in-house brand to a major retail presence across KSA,
Qatar, and Oman.
B2B Strategy: Managed distributor relationships and trade programs to maximize shelf space and
market penetration.
B2C Growth: Drove footfall and revenue for Gift Village via high-impact consumer campaigns and
POS activations.
Dual-Channel Marketing: Balanced Push (trade) and Pull (consumer) tactics to optimize sell
through and brand visibility.
Performance Tracking: Monitored KPIs and market trends to refine promotional ROI and branding
consistency.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Trade Marketing Manager

أكتوبر 2017 - مايو 2021

Gift Village Department Stores,

مسقط، عمان

أكتوبر 2017 - مايو 2021

• Regional Expansion: Scaled Iblack from an in-house brand to a major retail presence across KSA, Qatar, and Oman.
• B2B Strategy: Managed distributor relationships and trade programs to maximize shelf space and market penetration.
• B2C Growth: Drove footfall and revenue for Gift Village via high-impact consumer campaigns and POS activations.
• Dual-Channel Marketing: Balanced Push (trade) and Pull (consumer) tactics to optimize sell-through and brand visibility.
• Performance Tracking: Monitored KPIs and market trends to refine promotional ROI and branding consistency.

مجال الشركة:
الاستشارات الإدارية
الدور الوظيفي:
التسويق والعلاقات العامة

Assistant Marketing Manager

سبتمبر 2015 - سبتمبر 2017

Gift Village Department Stores,

جدة، المملكة العربية السعودية

سبتمبر 2015 - سبتمبر 2017

• Strategy & Growth: Contributed to marketing plans that increased brand awareness, foot traffic, and revenue.
• Social Media: Led high-engagement campaigns to boost digital presence and community growth.
• Brand Identity: Coordinated PR and advertising efforts while ensuring brand consistency across all platforms.
• Content Oversight: Managed the production and distribution of all promotional and marketing materials.
• Market Research: Leveraged competitor analysis and client feedback to optimize campaign ROI.
• Performance: Tracked KPIs and managed agency partnerships to deliver cost-effective results.

مجال الشركة:
الاستشارات الإدارية
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Specialist

مارس 2013 - أغسطس 2015

Sadia - Brasil Foods,

جدة، المملكة العربية السعودية

مارس 2013 - أغسطس 2015

• Market Expansion: Led Sadia-BRF campaigns, increasing brand awareness and market share in Saudi Arabia.
• Data-Driven Strategy: Leveraged market research and competitor insights to shape marketing initiatives.
• Digital Growth: Managed social media and email campaigns to drive high customer engagement.
• Product Launches: Orchestrated go-to-market strategies aligned with brand positioning and demand.
• Performance ROI: Analyzed campaign KPIs to optimize spend and maximize marketing efficiency.
• Sales Enablement: Developed retail materials and sales tools to support revenue targets.
• Brand Oversight: Managed agency relationships and ensured unified messaging across all channels.
• Event Execution: Spearheaded trade shows and events to boost visibility and acquisition.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Coordinator

نوفمبر 2011 - فبراير 2013

LG Electronics,

جدة، المملكة العربية السعودية

نوفمبر 2011 - فبراير 2013

• Campaigns: Executed LG marketing campaigns while ensuring brand consistency and timely delivery.
• Events: Organized trade shows and product launches to drive sales and visibility in Saudi Arabia.
• Materials: Managed the production and distribution of marketing collateral for regional sales.
• Research: Conducted market and competitor analysis to identify growth opportunities.
• Collaboration: Partnered with agencies and sales teams to deliver marketing initiatives.

مجال الشركة:
الإنتاج الصناعي
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

MS Ramaiah Institute of Technology

سبتمبر 2011

سبتمبر 2011

ماجستير، Marketing

الهند

Post-Graduation MBA (Master in Business Administration) Vishveshwarya Technological University (VTU)* MBA(Marketing)* Marks: 82.4% August 2011 Participated in:  The National Conference on “Role and Challenges of Entrepreneurship Development” – May 2010  The National Conference on “Challenges & Opportunities in Service Sector” – April 2011  The Management Development Program on “Selling Skills” – May 2011 Secured a score of 7 in IELTS (International English Language Testing System) by British Council Projects: 1. Marketing & Advertisement Strategies of Koyas Perfumery Works under the guidance of Dr. Rizwana.M, Department of Management Studies, (MBA) M.S.R.I.T, Bengaluru 2. Gap Analysis of a Service Enterprise under the guidance of Dr.Rizwana.M, Department Of Management Studies, (MBA) M.S.R.I.T, Bengaluru. 3. A Study on Inventory Control and Management with Reference to SRI SRI AYURVEDA Under the guidance of Professor, Suresh K.V, (BBM) M.S Ramaiah College, Bengaluru.

British Council

نوفمبر 2009

نوفمبر 2009

دبلوم، IELTS - International English Language Testing System

الهند

Secured a score of 7 in IELTS (International English Language Testing System) by British Council

MS Ramaiah college of Arts Science & Commerce

أغسطس 2008

أغسطس 2008

بكالوريوس، Marketing

الهند

Project A Study on Inventory Control And Management with Reference to SRI SRI AYURVED under the guidance of Prof. Suresh K.V ,BBM, M.S Ramaiah College, Bangalore.

International Indian School

أغسطس 2005

أغسطس 2005

الثانوية العامة أو ما يعادلها، Commerce

المملكة العربية السعودية

Leaded "Creativity & Innovation" wing under CIGI

Skills

Marketing Process

Expert

International Trade Development

Expert

Trade Management

Expert

Building Brand Awareness

Expert

Marketing Solutions

Expert

Adobe Photoshop

Intermediate

Microsoft Office

Expert

Marketing Process

Expert

International Trade Development

Expert

Trade Management

Expert

Building Brand Awareness

Expert

Marketing Solutions

Expert

COMPUTER LITERACY

Intermediate

CORPORATE FORECASTING

Intermediate

CROSS FUNCTIONAL COLLABORATION

Intermediate

DATA DRIVEN DECISION MAKING

Intermediate

E COMMERCE

Intermediate

INTEGRATED MARKETING COMMUNICATIONS

Intermediate

KEY PERFORMANCE INDICATORS KPIS

Intermediate

LEADERSHIP

Intermediate

MARKETING

Intermediate

TRADE MARKETING

Expert

ANALYTICS

Intermediate

BUSINESS TO BUSINESS

Intermediate

BUSINESS TO CONSUMER

Intermediate

COMPLEX PROBLEM SOLVING

Intermediate

DECISION MAKING

Intermediate

EXECUTIVE LEADERSHIP

Intermediate

MARKET ANALYSIS

Intermediate

REVENUE GROWTH

Intermediate

اللغات

الانجليزية

متمرّس

العربية

متوسط

الهندية

متمرّس

الملايام

متمرّس

العضويات

City Choice

New Business Development

July 2008

LuLu Plaza

Identifying Markets

September 2009

City Style

New Product Development

November 2010

التدريب و الشهادات

الشهادات
Yes
SAP
Feb 2013 - Mar 2013

التدريب
Professional Development & Strategy (The "MBA & Marketing" Pillar)
Apr 2012

الهوايات والاهتمامات

Content Creation & Digital Media

Digital content creator with a passion for emerging AI tools and visual storytelling.