Head Of Sales
Kandy Roofing Pvt Ltd and Kandy Mesh Pvt Ltd
مجموع سنوات الخبرة :37 years, 5 أشهر
Currently Head of Sales at Kandy Roofing (Pvt) Ltd to develop the sales and Distribution. Enhancing the Sales & distribution by opening up Franchise Outlets. Formulated and implemented comprehensive sales strategies, resulting an increase in revenue and market share within the roofing industry.
Conducted comprehensive market research, utilizing industry-leading tools and techniques to gather data on consumer behavior, market trends, and competitor analysis, resulting in actionable insights for strategic decision-making.
Developed and executed integrated marketing campaigns encompassing digital, social media, print, and traditional channels, tailored to specific client objectives and target demographics.
Implemented advanced marketing analytics to track campaign performance, measure ROI, and optimize marketing strategies for maximum impact and effectiveness.
I was given an opportunity by the Chairman to start a New General Trade operation Channel for their Commodity products under the Brand name of “CATCH”. Product portfolio was Canned Fish, Spices, Pasta, Noodles, Papadam, Basmati Rice, Thapasya Incense Sticks & Jumbo Peanuts. The total infrastructure was done by me and developed the channel with 20 distributors and generated an Avg sale of 22 million. 2 Business Development Managers and 20 Business Development offices were reporting to me.
For the betterment of my career I joined M/s Shaw Wallace (CEY) Ltd and overlooked the General Trade operation as the Sales Manager. Handled the most Trusted Brands in the Market such as Captain Canned Fish, Captain Soya, Mr POP Snacks, Rich Life Dairies, SunGold Fruit Drink Powder, Renuka Coconut Milk Powder and Ajinomoto. Sales operation was done through 140 Sales Representatives, 01 Regional Manager & 13 Area Sales Managers. They were Directly Reported to Me.
Handled Distributor network and increased by 26 distributor to 115 distributor. Increased the Outlet reach by 28% with brand awareness. Productivity was increased by 8%. Mainly focused on channel development Modern Trade, Key Outlets and Institutions. And build the turnover to increase the GT Sales from 20% and the Modern Trade sales were increased by 1 million to 5million. (Leading Supermarkets) (Biscuits, Snacks, Chocolates, Spices, Pasta, Noodles, Salt, Sauce, Soya Meat)
For my career advancement I got an opportunity to join M/s Lanka milk Foods (CWE) PLC as the Sales Manager. Responsible of the total Operation, Distributor Management, Credit control, Distribution (Width & Depth) Market Share, Promotion, New Product launch, ATL & BTL for brand awareness.
Develop strategic plan to achieve the monthly and annual sales targets and to maximize the productivity, distributor profitability and the market share with a minimum cost.
Effectively executed the plans and achieved the volume and brand wise target both direct and redistribution. Motivated the sales force to achieve the company objectives to uplift the sales force personal development of their career.
Distributor network was increased by demarcating the territories according geographical manner and gain Brand wise outlet reach was increased of Ambewela Dairies, Daily Milk, Activ Malt Milk, Happy cow, MyJuicee and lakspray. New sales profiles were introduced to the Area Managers and to the sales Force to analyze sales more effectively. By using Propaganda unit did school promotions to enhance the brand awareness. I was able increase the sales of Ambewela, Daily, Activ, Happycow and MyJuicee.
For my betterment I took over the North and East Regions as the Regional Sales Manager and it was developed by increasing AVG Sku per call 3 to 7, Distributor network 10 to 15, Product promotion for baby care range, Special Budget pack with 24 SKU’s in the pack for North & East regions and Key Dealer Meetings to enhance the PR with them to gain range sales.
Since the GOODKNIGHT product was taken over by M/s Hemas Consumer Brands I was offered to join them. At Hemas Consumer Brands i overlooked Upcountry, Eastern, & Sabaragamuwa provinces. 19 Sales Representatives, 17 Distributors & 2 Area Sales Executives were under my supervision. I conducted display drives for Baby Care Range, Detergents, Personal Care Range and Region consumer promotions to gain brand awareness. In May 2008 I got promoted as the Senior Area Sales Manager & I was also given an assignment as a Sales Force Development Manager of the National Force for the period of one Year. I overlooked 156 Sales Representatives 8 Sales Executives & 8 Area Sales Managers.
JOB FUNCTION
Business Growth
Planning and controlling strategic direction for assigned areas of the market to grow retain business and increase profitability.
Market Analysis
Evaluate market Trends developments, Competitor activities and develop new channels.
Training and Development
Selling Skills.
Administration Skills.
Distributor Management.
Credit Control.
Communication Skills.
Planning Implementation and Evaluation.
Team Work.
People Management.
Managing and Execution.
Reporting and Administration
To maintain accurate data and reports to monitor region’s trade changes and competitor activities.
Personal Relationship and Communication
To consolidate Distribution and Trade rapport by providing care and value added services to maintain competitive advantages.
In 2002 I joined M/s J L Morison son & Jones Company. I got this opportunity due to the competencies shown at M/s Maliban Biscuits Manufactories. I handled the SARA LEE PRODUCTS such as GOODKNIGHT MOSQUTO COILS, KIWI SHOE POLISH, and BRYLCREEM Hair Gels. I overlooked North Western, Northern, & Eastern provinces of the country. To gain width and depth of distribution demarcated the territories, by this I was able to increase the outlet reach with the frequency of visits. All the Army Camps, School Canteens were covered to uplift the Kiwi sales also did promotions at the Institutions such as Garment Factories. On the job Training and Development was done to the sales team of my region.
To step up in my career I got an opportunity to join M/s Maliban Biscuits Manufactories as an Area Sales Manager. I overlooked Uva, Central, Eastern, & part of Western provinces and compete with the Key competitors such as M/s Ceylon Biscuits Ltd. I was able increase the outlet reach by demarcating the territories and gain profit to the distributors and to the company. Later on I got an opportunity to launch the Maliban Milk Power in Uva Province. To enhance the products, I did display drives and gain more shelf space to maximize sales.
I got an Opportunity to join a multinational company M/s Smith Kline Beecham as a Sales Representative
I was able sever Central, Eastern, North, & Sabaragamuwa provinces of the country. It was very encouraging that I got to handle the Pharmaceutical Products (OTC BRANDS) which I had to meet the PP Doctors and promote the OTC products. The set displays were done according to the company requirement in all the Pharmacies. I supervised one Distributor Sales Representative also trained him to uplift his career. In 1995 I got promoted as a Senior Sales Representative.
I started my sales career at M/s Edna Chocolate (pvt) Ltd as a Trainee Sales Representative and got promoted as the Company Sales Representative within 6 Months. I was able to serve the Uva & Central provinces of the country. I was able to launch a confectionary product call BUNTY HARD CANDY and it was done a directory operation in Uva province by me. It is without a distributor and the total sales operation was done by my own. Selling the product by caring the samples, putting up the POSM, displays and sales cash handling. This operation was done for one year. I was able to achieve the set objectives of the company such as Monthly and Annual targets also managed to do the distributor operation in profitable manner.
