مهند زاهد

This role provides campaign management support across the managed partner Google. Campaigns are programmed against high profile live and on-demand content to reward viewers for watching. These campaigns require direct engagement with our partners to ensure campaigns are configured correctly and run smoothly during the campaign window: -
• Successfully executed campaigns for high-profile content, demonstrating a knack for detail-oriented work and the ability to manage multiple projects simultaneously.
• Collaborated directly with the Google team to translate gathered requirements into actionable project plans and configurations for efective campaign execution.
• Presented insights to senior leaders, contributing to the enhancement of marketing strategies and overall campaign performance.
• Facilitated the improvement of process eficiency and resource allocation, contributing to enhanced analytics support and meeting business needs.

• Led and managed high-profile campaigns for the managed partner Google, ensuring smooth configuration and execution of campaigns across live and premiere content.
• Oversaw team collaboration with partners, ensuring seamless execution of virtual events and content launches.
• Presented detailed data-driven insights to senior leadership, directly influencing marketing strategies and enhancing overall campaign performance.
• Played a pivotal role in optimizing campaign configurations, contributing to a 30% increase in viewer engagement for high-profile content.
• Improved internal processes, reducing campaign execution time by 15%.

• Worked closely with the Scrum team to design and develop robust solutions to meet the product owner requirements for functionality, scalability, and performance,
• Successfully executed campaigns for high-profile content, demonstrating a knack for detail-oriented work and the ability to manage multiple projects simultaneously.
• Created system and functional requirements like data contexts for Data Models relating to Salesforce CRM (Sales Cloud, Service Cloud, Financial Services Cloud), and Salesforce Marketing Cloud SFMC.
• Conducted backlog grooming sessions with the Scrum team, managed Acceptance Criteria to the User Stories, provided sizing and estimates, prioritized stories to fit in Sprint
• Demonstrated strong analytical skills in handling complex datasets, contributing to improved decision-making and project outcomes.

• Collaborated with cross-functional Scrum teams to design scalable solutions aligned with product owner requirements.
• Analyzed complex datasets, contributing to enhanced decision-making and streamlined operations within the banking environment.
• Attended and facilitated daily Scrum meetings, taking detailed notes to capture key points about project development, progress updates, and blockers, ensuring alignment across all teams.
• Utilized Miro Board and MS Visio to create UML diagrams, illustrating project design, key milestones, and system architecture. These visual tools helped teams better understand project scope and track progress efficiently.
• Worked closely with senior stakeholders to translate data insights into actionable business strategies.

• Primary focus was on enhancing the Electronic Medical Records (ERM) systems usability and security. Gained extensive experience in evaluating and completing configuration requests.
• Led Salesforce integration eforts, ensuring seamless incorporation of Salesforce into the companys operations and workflows.
• In the healthcare domain, timely access to patient data was crucial, and expedited changes to the ERM system to meet requirements.
• Worked closely with Product Owner in maintenance of product backlog, sprint backlog, sprint planning, prioritizing user stories, and assisted in daily scrum meeting and retrospective meetings.
• Used Business Intelligence tools like Tableau for Data Visualization and Dashboard reports, demonstrated to senior management on data trends, market trends and sales analysis.
• Assisted with audit requests for information, providing support to technical teams, and contributing to team training.

• Led data management and security protocols to share medical records safely across platforms for healthcare professionals.
• Managed full Software Development Lifecycle (SDLC) from gathering requirements to deployment and post-launch support.
• Provided key insights that helped optimize the performance of electronic records systems, improving usability for medical professionals.

Successfully Managed contract support for 6 TV Broadcast sport channels in the Middle East, managed Ad sales, scheduling, quality control, Data Visualization, special project, develop solution & designs to meet viewer requirements, and evaluation to ensure proper end-of-line and demarcation signal.

• Managed the contract support for 6 TV Broadcast sport channels in the Middle East.
• Managed Ad sales, scheduling, quality control, special project, data visualization, and evaluation to ensure proper end-of-line and demarcation signal.
• Collaborated closely with cross-functional teams and vendors to elicit and prioritize requirements, aligning programming schedules and content oferings with viewer preferences and market demands.
• Aided VP/Managers Ad Sales Services with Pricing/Planning projects, including ongoing system conversion.
• Coordinated with vendors content providers like Fox Sports, ESPN, Zufa,
IMG, Sky NZ and others to configure Live sports details i.e Date, time, and fixtures across OSN platforms.
• Supported the trafic department to resolve scheduling conflicts and secure any missing information.
• Supported social Media Management, Ad sales and Digital Media content programming.
• Worked with Research and Finance to assist in preparing and updating client proposals and customizing presentations.
• Assisted VP in monthly billing reconciliation, including all on-air, web and VOD deals.
• Provided administrative support to VP, including travel, expense budgeting, supplies, premiums, sales meetings, presentations, events and setting up meetings.
• Assisted VP with analyzing and reporting, ad views, MRI analysis.
• Conducted regular feedback sessions and workshops to ensure ongoing alignment of business objectives with the On-Air operational strategies, contributing to the continual improvement and success of broadcast operations.

• Managed the creation, scheduling, and quality control of broadcast content for six TV sports channels, ensuring alignment with brand objectives and audience preferences.
• Led content adaptation between languages, ensuring all programming was culturally relevant and accurate across English and Arabic broadcasts.
• Collaborated with internal departments to produce cohesive content strategies, supporting successful ad sales, marketing campaigns, and viewer engagement initiatives.
• Presented detailed content performance reports to senior management and vendors, providing insights that contributed to the strategic development of marketing campaigns and programming schedules.
• Mentored a cross-functional team of planners and content creators, fostering a collaborative and innovative environment to ensure high quality broadcast output.
• Coordinated with external partners and vendors to ensure consistent messaging and branding across multiple platforms, from live broadcasts to digital content.

Customer Service, Home Delivery, Refund and Exchange, call Center, Information Desk, and Loading Bay associate.