Marketing and Product Manager
Bayt.com
Total years of experience :8 years, 4 Months
• Manage the ideation, design, and development of several B2B products with visibility to 38 million online users.
• Liaise with development and design teams for product enhancements and new features and to resolve any defects or bugs.
• Conduct market and user research to define product roadmap, pricing, iterations, etc.
• Oversee development, sales enablement, marketing, and operations of several B2B products.
• Perform quantitative and qualitative assessments in regards to product performance and success metrics.
• Drive sales growth through systemization and management of outbound research, inbound lead generation, email marketing and E-commerce optimization.
• Manage and strategize public relations, media relations, and research projects.
• Oversee content marketing activities and online content resources including press releases, research reports, and blogs.
• Oversee the conception, development, and execution of special projects and partnerships.
• Recruit, train, and manage a team of marketing officers.
Content Marketing:
• Create, edit, and assist in managing content for company blog, career articles, employer guides, social media, mailers, e-books, events, webinars, etc.
• Edit and assist in managing content for the company's websites and marketing materials.
• Assist in user experience and design of the website.
• Own the company’s blog, plan, optimize, and promote its content, and enhance its design and user experience.
• Write and edit scripts for infographics, videos, TV and radio ads…etc.
• Reach out and conduct employer interviews.
• Track and increase traffic on blog and social media.
PR and Research:
• Create and maintain research and editorial calendars.
• Manage relationships with PR and research agencies as well as media partners.
• Manage research projects, edit and manage research reports, and promote findings.
• Maintain media relations, handle requests and prepare spokespeople for interviews.
• Track and increase PR value and circulation and research potential partnerships and opportunities to increase these metrics.
• Assist in creating and editing marketing content
• Maintain research and editorial calendars
• Coordinate relationships with PR and research agencies
• Track and increase traffic on blog and social media
• Reach out and conduct employer interviews
• Handle media requests and prepare spokespeople for interviews
• Assist in user experience and website language
• Part-time residential teacher for IB Economics year one and two
• Provide pastoral and supervisory services for the international boarding program
• Assist the residential life team in planning, executing, and supervising school activities and trips
• Communicate with parents, guidance counselors, and country managers regarding students’ performance
Bachelor of Arts; Double Major: International Affairs & Business Management Overall GPA: 3.853 Skidmore College Dean’s List The Gail Moran Morton Prize for Business Management