مهند الرمحي

APEX of Gulf is the Middle East exclusive partner of the largest and most reliable German and European
Manufacturers of the automotive spare parts industry (OEM). APEX of Gulf FZE is the subsidiary of Apex Auto Parts
GmbH, a company established in Schweinfurt, Germany in 1988. Representing the following brands: SACHS,
ELRING, KOLBENSCHMIDT, BF, LASO, BORGWARNER KKK, SCHWITZER, WAHLER, TRW, FTE, LEMFÖRDER, PIERBURG,
CONTINENTAL, TIGRIL, TGL & POWER DRIVE.
• Develop and implement the Automotive Aftermarket business approach and sales strategy for the company to
achieve the company short and long-term sales and profit goals in cooperation with the GM of the Region.
• Account for the turnover and operating profit responsibility within the market to ensure compliance with the
regional sales strategy and implement changes in the sales strategy in the area of responsibility (if necessary).
• Develop sales/profitability plans and forecasts for the sales performance in the markets and prepare the
necessary reports and analyzes on a monthly basis.
• Market Mapping for specific brands in the local market by visiting the regions, determining the key customers
in each region, categorize the regions based on different factors such as the sales volume, customer type,
products range sold, strong/weak brands, SKU’s sold, customer satisfaction and car park.
• Open new markets for different OEM brands globally by contacting the potential, well-known and reputed
companies in each country, establish strong connection and with the decision makers in each company and
keep good relations with all involved employees in each organization.
• Sell the open and available categories in each country (Truck spare parts, Passenger spare parts, Lubricants,
Batteries and Car accessories) based on each country’s/customers category and demands.
• Establish relationships with potential customers, partners and industry leaders to promote our products in
market while developing and executing customer marketing activities.
• Develop, enforce and monitor guidelines for working with internal customers to ensure maximum customer
satisfaction.
• Forecast goals and objectives for the departments.
• Supervise and lead in-house team, other teams in our sister companies and our Distributors in each
country.
• Understand the consumer, customer, and competitive environment and utilize that insight to initiate
recommendations in marketing mix (product, price, place, and promotion) and new business/new products.
Ensure all of the products sourced meet our warehousing and marketplace requirements.
• Open new markets in Africa to expand the presence of our private brand Tigril in African countries, develop
strong customer base and network in the Africa region to ensure a smooth flow of the sales.
• Transform the presence of APEX of Gulf to Online business by creating a LinkedIn page and manage the annual
content along with all required steps.
• Open new doors for OEM │OES brands by connecting them with main distributorsin each country.
• Develop the private brand of APEX (Tigril) in Middle East by sourcing the top Fast-moving items / lines /
categories for each country from the right supplier with considering the market needs in each country such as
the quality, prices, packaging details, etc.
• Develop the private brand of APEX Battery (Power Drive) in Middle East by sourcing the Batteries from the
right supplier with considering the technical required specifications for each market. Initiate the sales locally
and internationally by visiting/contacting the key customers.
• Expand the products range of Power Drive Battery for both Passenger and Heavy-Duty applications.

• Establish and manage the competitive sourcing of Global OEM │OES parts brands, the effective inventory
management of all stocks.
• Strive to return a satisfactory profit on capital invested in OEM │OES parts inventory.
• Accomplish objectives using proper purchasing procedures, inventory control, the effective utilization of the Material Management team, procurement and pricing.
• Develop strategic partnerships with established and proven suppliers and traders for sourcing OEM │OES parts.
• Manage the negotiations and procurement of OEM │OES parts at competitive prices to enhance Gross
Margin.
• Promote and support Joint Venture or acquisitions.
• Create a group wide strategy to source OEM │OES parts.
• Collate competition data and market trends from internal and external sources to influence competitive sourcing and strategic business decisions.
• Align pricing with the Parts Pricing team.
• Build and maintain a digital channel e-Commerce platform for the supply of OEM │OES Parts to B2B and B2C customers.
• Develop, enforce and monitor guidelines for working with internal customers to ensure maximum customer satisfaction.
• Forecast goals and objectives for the departments.
• Market intelligence by performing thorough, systemic analysis of key industry trends, current and potential
vendors to allow strategic and tactical decision making and sourcing of OEM │OES parts.
• Discuss the technical specifications of the products with the suppliers and factories.
• Lead the supply and availability of OEM │OES parts by vendor ensuring lean stock management and high service rate by closely monitoring lead-time and supply chain logistics.
• Ensure new Part Number attributes are based on defined standards as product specifications and vehicle life cycle management.
• Collate lost sales data from sales team and analyze to identify products and/or parts that potentially could increase company revenue.
• Ensure high stock availability and daily order replenishment to all NASCO branches through the system. Integrate all OEM │OES parts into the future logistics, pricing and Marketing platforms.
• Ensure that inventory turnover (ITO) meet the business plan target.
• Monitor and adjust inventory to minimize obsolescence.
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• Manage stock order systems and procedures.
• Set and enforce a policy on the special ordering of parts. Ensure that stock orders represent at least (established %) percent of all orders.
• Develop and administer an aggressive wholesale parts program to produce profit.
• Maintain an inventory which can support the supply of OEM │OES Parts to +300 customers in the local market and +100 customers in the export market and future growth to support the supply of OEM │OES Parts to +1000 customers locally and internationally.
• Design and implement a Strategic Business Plan, SWOT Analysis, Income Statement and Profitability.
• Maintain a balanced inventory consistent with the requirements of the Maximize Value Chain pillar of the Automotive Strategy.
• Oversee the preparation of the annual budget and annual operating plan for the company and reporting divisions, in alignment with the budget and operating plans.
• Manage the annual budget spend as per the annual operating plan and monitor deviations.
• Measure performance against financial and strategic KPIs set for the company and provide guidance for the achievement of targets.
• Prepare and administer an annual operating budget for the OEM │OES Parts Dept.
• Maintain a balanced inventory consistent with the requirements of the Maximize Value Chain pillar of the Automotive Strategy.
• Work with each internal customer to establish robust pricing parameters category that generate enough gross profit to produce a satisfactory profit while maintaining customer loyalty.
• Manage the team members by evaluating their performance, providing feedback on an on-going basis, identifying development needs and coaching them to ensure capability development.

Guiding and overseeing the Private Brand division to ensure implementation of the PB strategy in a line with organization goals and objectives. responsible for development of the private brand concept, equity, products and lines, searching suppliers for private label products, controlling the supply process, managing the sales team and handling the key account customers, developing PB-related marketing and merchandising strategies, culture, value, budgets, sales trends, and profit objectives, as well as ensuring that the labels meet sales and profit goals.
• Develop the Private Label Concept, Products, Lines, designing the naming and brand identity of the private labels. research and develop for the new Private Label products, lines and categories.
• Source and lead the Private Label division to ensure that the Private Label products are in line with required quality standards.
• Perform qualitative and quantitative market research on products, lines, packaging, concepts, positioning, pricing and promotion.
• Understand the consumer, customer, and competitive environment and utilize that insight to initiate recommendations in marketing mix (product, price, place, and promotion) and new business/new products. Ensure all of the products sourced meet our warehousing and marketplace requirements.
• Audit, Evaluate and Choose the reliable suppliers and factories based on the key factors of each product line (such as the Quality, Price, Warranty term, Incoterm, Delivery Time, Production and Quality Management Standards, Certificates, New Product Development Process).
• Negotiate terms and conditions with the suppliers and factories for production of Private Label products in line with set requirements. Take purchasing decisions and PO's.
• Maintain strong vendor relationships with suppliers.
• Develop strategies and manage marketing campaigns across the markets, print and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
• Allocate Distributors and Customers in Middle East and Africa Countries and discuss their needs, requirements, their market opportunities and gaps in details for the Private Label products and lines.
• Analyze sales and profitability by product, region, and customer. Provide sales forecasts and work closely with sales departments and distribution channels to ensure growing sales and market share.
• Oversee and maintain that quarterly and yearly new brand and SKU’s goals are met.
• Supervise and lead in-house team, other teams in our sister companies and our Distributors in each country.
• Stay apprised of additional new opportunities for Private Label growth and development.

Develop Business Plans for the product lines market positioning, growth and sales/profitability targets.
• Research, initiate and develop new business opportunities and implement strategies to increase NASCO's
client base.
• Develop the Customer/ Markets for the product lines locally and internationally including export markets
available for the product.
• Handle the relationship with suppliers to ensure the flow for reliable items.
• Place orders, follow up until goods in the stock.
• Provide ROI analysis on business development initiatives.
• Build and maintain senior level client relationships and strong internal and external.
• Develop the assigned line internationally and supervise the sales results/ activities for the assigned product
lines at NASCO international locations in coordination with the Country Manager.
• Meet with key clients, assist sales representatives with maintaining relationships and negotiating and
closing deals.

• Get goods and services for the best price and value.
• Cut any waste and unnecessary costs to create a streamlined process and fast production times.
• Work with suppliers to ensure that key processes are running efficiently and cost-effectively.
• Build strong working relationships both internally and with key suppliers, Dealing with international
suppliers.
• Contract management and negotiation.
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• Drive continuous improvements to the procurement process to gain efficiency.
• Analyse data to monitor Performance, Productivity, KPI’s and plan improvements and demands.

Oversee the production process, draw up production schedule, ensure KPI’s of efficiency and performance
are met or exceeded.
• Ensure that the production is cost effective, Ensure implementation and evaluation of safety procedure.
• Implement and drive continuous improvement activities through implementation of change management
process and best practices.
• Liaise among different departments e.g., suppliers, managers and technicians. Supervise and motivate the
team of workers.
• Increase Guest Delight Index (GDI), Fix It Right (FIR), Increase quality.
• Decrease Working in Progress (WIP) and Speed Up the Production inside the workshop which leads finally
to increasing profitability.

Receive vehicles, listen to guests needs, follow up guests request inside workshop, deliver vehicles to
owners, follow up after releasing vehicles about job done (PSFU - Post Service Follow-Up).
• Improve Guest Delight Index (GDI) Score by achieving average of 88% of Satisfying guests and 90% of Fix It
Right index (FIR).
• Communicate and follow up with parts dep. by checking VOR & Billing data daily.
• Send FTR to TSWA .
• Estimate the cost of repair by quoting cost of labour, parts, materials & time of repair.
• Handle guest’s complaints and solve it.
• Manage workshop needs for equipment's and tools and technician needs.
• Obtain weak points of workshop depend on reports of work in progress (WIP), ready for invoice (RFI),
Technician utilization and productivity, Fill the Service Excellence Report.
• Fill Assessment (SESA) Report on monthly basis.