Group Technology Director
IPG Mediabrands
Total years of experience :17 years, 9 Months
I lead a set of clients in developing & implementing digital transformation roadmaps for them. The role demands understanding of digital marketing, technology and brand to deliver great business outcomes for the clients via meaningful digital products and campaigns.
I have an understating of digital marketing and customer experience on digital landscape.
I am able to tell clients stories that help them on their journey towards digital transformation i.e. making their life and business better with the use of digital technology/media/assets.
On top of the trends in the technology space and able to push innovations to clients that help them improve their business. In-depth understanding of digital marketing including web assets like website, EDM, banners, applications, CRM and loyalty.
Oversee the Commercial integration aspect of Kumpulan Media Karangkraf's 28 magazines, 8 newspapers and the largest commercial printer in the country, from Advertising to New Platform revenues to Printing to Digital.
I am also tasked with business development and external partnerships. My tasking is to run incubation teams on new developments and deploy product packages.
I also advise on Group Corporate Strategy as well Group Digital Strategy.
Divested Brand Marketing and tasked with overseeing the integration of the Group's digital strategies.
Implement strategies to streamline print and digital operations
Develop New Media products for the group.
Grow new media operations.
Grow new media/disruptive media sales
Create and pitch integrated print, digital and printing communications campaigns for clients
Advise and coach print sales team on integrated digital and print 360 sales
Review and evaluate technology buys and integration.
Tasked with creating marketing campaigns for the group’s brands from magazines to newspapers.
Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market
Define product strategies and road maps
Research and determine product weaknesses and areas to be modified
Develop sales tools and collaterals
Develop effective product positioning in the market
Conduct competitive strategic analysis, consumer segmentation, and consumer insight development
Develop mid-term plan and financial analyses
Brief and train sales personnel
Launch and oversee advertising and media planning
Coordinate activities of specialists involved in the brand positioning of the products
Undertake package development strategies.
Oversee New Media operations
Upgrade all websites
Grow social media presence
Launch new digital based revenue generating business
Oversaw the seperation of functions by focused verticals.
Tasked with growing the classified business of the group.
Increased sales by 150% in the first year.
Tasks include day to day running of the magazine. In Karangkraf, editors are not just concerned with editorial content but for the magazine as a whole. They are required to create strategic plans for magazine expansion involving all areas, from advertising and promotion to circulation.
I wrote and took photographs about travel for Traverama, a local travel magazine. Assist DTP artist in laying out the page.
