Marketing Manager
Yuehlia for General Trading
Total years of experience :15 years, 11 Months
- Handling all issues related to day to day operational marketing
- Responsible for strategic marketing collaborations
- Management of Social Media and Digital Marketing strategy
- Event Management
- Branding Guidelines and Corporate Identity Management
Franchising Communications through coordination of importing selective brands to the local market and to manage the full business development with local potential Franchisees, in addition to building the related strategic marketing plans and applying branding parameters to perfectly t in the local market.
Handling the full operational and strategic communications of multiple brands and achieving consultancy agreements in terms of marketing and branding, operations, and corporate identity management
Coordinating with corporate alliances the Legal conformity and the of the agreements within the local business rules
Preparing training workshops to ensure the adequate knowledge of the franchisee local team about the work process, productivity management, HR Management, Branding, Marketing, Event Management, and facility management
- Contributing on setting up corporate business plans through building S.M.A.R.T business objectives along with their strategies and tactics
- Managing and controlling all marketing related activities for KNPC Internal Communication Department \[Building up business strategies, Allocating Budgets, Formulating Policies and Procedures, creating ideation boosting secessions, managing corporate events, PR Communications, Awarding & Certification, Corporate Giveaways formalities, Sponsorships & Corporate Social Responsibilities.
- Internal branding activities to maintain the corporate image and maintaining corporate identity.
- Controlling different aspects related to the Innovation project initiated by the IT department and implemented by the whole KNPC departments.
- Contributing on building the Corporate Strategy 2040 of the Kuwait Petroleum Corporation \[KPC\]
- Contributing on building the strategy and the Marketing day to day activities related to the Clean Fuel Project
- Managing and controlling all marketing related activities for Hyundai Motors Company \[Sales & After sales\] - Kuwait
- Managing and controlling all marketing related activities for Hertz Car Rental \[POS, Local and international Reservations, Promotional Campaigns, Creative Briefing, Social Media Channels,
- Brand Communications, Media Bookings, Corporate Identity, Marketing Plans Development, Events Management, etc.\]
- Presenting marketing visions, plans, strategies, and tactics along with annual budgeting allocations
- Showrooms & After sales branding and POS
- Managing and controlling all aspects related to event management \[event concept,
artwork, brand communications, gift items, feedback surveys and analysis\] for car launchings, luxury car road shows, Corporate Social Responsibility donations and related support
- Managing and controlling all aspects related to promotional campaigns \[monthly and seasonal tactical and branding campaigns\], in addition to applying co-campaigns contribution guidelines and support \[MOBIS & Shell\]
- Promoting our activities on Facebook, Twitter, Instagram, YouTube, and other Social Media Channels, to increase fans and community engagement.
- Directing Advertising agencies (Briefing, visuals adaptation with the Cl, creative input, media bookings, production, and PR's\]
- Managing and controlling all overseas marketing communications with HMC Headquarter \[Korea\] and HMC RHQ \[Dubai\]
- Responsible for adapting HMC corporate identity, showroom identity and workshop identity to our facilities in the local market
- Responsible for implementing and monitoring of Hyundai Motor Company applied Programs \[Certified Pre-Owned, Hyundai Premium Assurance Plus. Experience Hyundai and Global Dealer Space Identity\]
- Managing and controlling crisis management related issues
• Contacting and coordinating with international suppliers to set up the franchise business standards and facilities required - Monitoring the field standard installation process
• Develops the franchise marketing plan, Marketing Strategies, marketing activities. Sponsorship packages and media campaigns
• Events management \[Local & International Tournaments, All day carnivals and International Scouting Activities\]
