Chief Operating Officer
Bin Hadi Company Limited
Total years of experience :21 years, 0 Months
• Responsible in Collaboration with the CEO in setting and driving organizational vision, operational strategy, and hiring needs.
• Oversee company operations and employee productivity, building a highly inclusive culture ensuring team members thrive and organizational outcomes are met.
• Analyze internal operations and identify areas of process enhancement.
• Develop actionable business strategies and plans that ensure alignment with short-term and long-term objectives developed in tandem with the CEO.
• Directly oversee operations, HR, and accounting, and partner with the CEO on sales management to budget for sufficient investment capital to achieve growth targets over the near term.
• Aggressively manage capital investment and expenses to ensure the company achieves investor targets relative to growth and profitability.
• Oversee daily operations of the company and the work of executives (IT, Marketing, Sales, Finance)
• Reporting to (Chairman)
Riyada is an innovative Saudi start up based in Riyadh & JEDDAH
that provide innovative digitization to all traditional practices
Riyada is a company going to be listed in (Saudi stuck exchange )
throw 2025 #IPO with value of more than 100billion$
our first product is ((qp)) platform
and it is a
Disruptive e-Commerce Platform( e-commerce platform for B2C and B2B)
enable real merchant to compete against the e-commerce and online giants
Pay merchant on store throw QPcode or buy>shop and pay online throw (qp)platform
Online transformation of brick and mortar retailers and replatfomation for their online stores
• Responsible for the overall management of all strategic and operational platforms with core sectors of Marketing and customer Relationship Activites.
• Provide market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas.
• Take ownership of the management of the sales and marketing functions of the business.
• Drive increased revenue and profit to achieve the Company`s ambitious growth.
• Planning and coordinating the implementation of business plans and the penetration of new markets.
• Identifying current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.
• Ensures availability of merchandise and services by approving contracts; maintaining inventories.
• Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends.
• Opening New Business opportunities.
• Reporting to Chief Executive Officer (CEO)
** March ‘2015 till date working as a “Country Retail Manager” for Milk &Cheese Brand “KAANLAR - TURKEY & ITALY” with Fyom United Co. Ltd. - Jeddah, Saudi Arabia.
Tel: +966 2 692 3334
Job Profile:-
• Opening all Hyper Market around the kingdom such as Panda, Carrefour, Lulu, sarawat, Danube, Bindawood, Manuel, Super Marche, Noori, Consumer city, & Intercontinental Jeddah.
• Responsible for full operational requirements by scheduling and assigning employees; following up on work results.
• Responsible for the sales staff by recruiting, selecting, orienting, and training employees.
• Responsible for all staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results.
• Achieving financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Identifying current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.
• Ensures availability of merchandise and services by approving contracts; maintaining inventories.
• Opening New Business Opportunities
• Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends.
• Markets merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios.
• Maintains the stability and reputation of the Brand and the product by complying with legal requirements.
• Determines marketing strategy changes by reviewing operating and financial statements and departmental sales records.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• Maintains operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures.
• Contributes to team effort by accomplishing related results as needed.
• Reporting to Chief Executive Officer (CEO)
** June ‘2011 - February 2015 as a “Show Room & Project Manager” for a Spanish Luxury Furniture Brand “ BECARA - MADRID” with Alshaya Home - Jeddah, Saudi Arabia.
Tel +966 2 2611934 Fax: +966 2 2611936
Job Profile:-
• Create the Sales strategy and forecast and operational strategy of the home division
• Ensure that the stores are properly manned and products properly displayed
• Train and develop sales staff to ensure delivery of the required sales target and customer satisfaction
• Analyze market and buying trends through understanding customer requirements and their buying criteria, and identifying the appropriate service solution.
• Improve customer database and ensure frequent communication with current customers and prospect for new customers.
• Liaise with the Marketing Team to create more traffic in the stores and more customer engaging events
• Manage / motivate and train a team of sales executives
• Maintain stock control and inventory reports
• Maintain a schedule of store visits to monitor progress and implement remedial actions for issues
• Coordinate with HR Department the manpower and development plan of the division
• Recommend pricing and brand mix strategies
• Coordinate with the Facility Department to ensure that the stores conditions are maintained according to the required standards and that all licenses are up to date.
• Conduct the seasonal buying trips and train selective staff on the same.
• Reporting to Country Manager.
** July '2008 - April ‘2011 Worked as a “Regional Sales & Marketing Manager” - Jeddah with Tabalsa Arabia - A Spanish Brand Manufacturer of EMT Steel Conduits Jeddah, K.S.A
.
Job Profile:-
• Manage and develop the steel conduits division in terms of sales, distribution, marketing and supply chain.
• Identify & establish partnerships with key stakeholders (distributors) in order to complement our product line throughout the region (Qatar, Jordan, UAE, Oman, Kuwait and Egypt).
• Capitalize on resources in order to complement company portfolio.
• Introduce a new product range (November 2010) that fits the demand of the region not only of the Saudi market.
• Provide the necessary support and marketing tools to our distributors.
• Worked with an American Organization (UL) to obtain the listing certificate for our products.
• Work closely with the accounts department, procurement department and the factory to ensure successful sales and supply chain processes.
• Create monthly and yearly sales reports.
• Regularly follow up and maintain a good relationship with clients and distributors.
• Increase the market share and awareness of Tabalsa products in Saudi Arabia and in the region.
• Building up strategies to meet targets and increase channel wise sales contribution.
• Developing and strengthening relations with new channels such as distributors, consultants & contractors to reinforce business opportunities.
• Reporting to Sales & Marketing Director.
** April '2007 - May ‘2008 worked as “Area Sales Manager” for (Audio, Video & Home Appliances) Division. With Samsung Electronics Co. / United Matbouli Group -Jeddah, K .S.A.
Job Profile:-
• Managing and supervising a team of new Channel Sales (Hypermarkets & Mega Stores).
• Deciding and fixing yearly targets for new Channel Sales (Hypermarkets & Mega stores ).
• Building up strategies to meet targets and increase channel wise sales contribution.
• Developing and strengthening relations with new channels to reinforce business opportunities.
• Planning product differentiation and pricing strategy for channels to minimize conflicts among channels and maximize sales.
• Developing and fabricating yearly business contracts for different channels.
• Establishing marketing plan and marketing calendar for new channels corresponding to sales targets for each channel.
• Planning and executing trade promotions and exclusive retail promotions for exclusive channels.
• Planning seasonal promotions and offers to generate higher sales in new channels.
• Responsibility for product and brand visibility & visual merchandising in new channels.
• Responsibility for price control in new channels.
• Observing competitive activities in new channels and deciding counter actions.
• Planning and executing co promotions with other brands and credit promotions with banks.
• Responsible for price compensations and receivables from the channels.
• Handlings post sales issue for new channels ranging from service to logistics, deciding product return and display policy.
• Reporting to Sales & Marketing Director.
**Sept '2005 - March ‘2007 worked as “Worked as a “Territory Development Supervisor” with Gulf Packaging System, ISO CERTIFIED Jeddah, Saudi Arabia.Tel +966 2 6360099 Ext. 116 Fax: - 6082170
Job Profile:-
Responsible in handling the Rigid Packaging Division “PET Preforms, CSD Closure, PE Water Bottles Caps, PET Bottles, HDPE Bottles, Pharmaceuticals Bottles & Closure. Different types of Caps. Laminated toothpaste tubes & Disposal cups ".
Major Tasks, Key Responsibilities and Key Accountabilities:
• Key Account - Handling the Packaging category for key customers PepsiCo, Coca Cola & all unilever Countries such as Saudi Arabia, Egypt, Algeria, South Africa, Turkey, Tunis & Morocco.
• Arranging for free product demonstration, negotiating with customers and closing the sale, part from imparting training to the users.
• Set strategic plans & forecasting for the whole sales activities.
• Coordinate with quality team & warehouse section head to monitor daily activities of units and ensure efficient working of both manufacturing and packaging department and ensure continuous improvement for the same.
• Representing my organization in many international Exhibitions & Meetings.
• Fully responsible for supply chain with the key accounts for all unilever countries. Making a very strong B2B business.
• Reporting to Projects Manager.
Sept.'2004 - Aug ‘2005 Worked as a “Territory Development Supervisor” with Pepsi - Cola (Ahmad Hamad Al Gosaibi & Bros.) AL - Jubail, K.S.A. Tel # 03-362 3643.
Job Profile -
• Contributing to the success of the Pepsi Beverages Company by leading the sales and distribution strategy for a regional distribution center.
• Broad leadership role encompasses sales, customer service and marketing equipment and warehousing operations.
Major Tasks, Key Responsibilities and Key Accountabilities:
• Maximize volume and revenue in a defined area in a direct store delivery go-to market environment.
• Cultivate strong relationships with key customers in the region.
• Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance.
• Coach and lead a team of sales professionals and frontline employees on selling and display execution and merchandising standards.
• Effectively lead overall warehouse operations through consistent product availability, warehouse productivity, inventory, asset preservation, and reliability & cost reductions efforts.
• Develop, motivate and lead a large team of employee.
• Reporting to the Branch Sales Manager.
Job Profile
• The Job primarily involved implementing the various marketing strategies to market the products effectively and achieve the set sales targets.
• Adoption of various sales promotion techniques to increase the sales.
• Planning, directing, controlling, coordinating with sales team and motivating them, getting feedback from the team, analyzing it and passing on to the top management in order to assist them in formulation of various marketing strategies.
Major Achievements
• Was instrumental in convincing the management to adopt a sales promotion scheme (Buy Back of Old PCs, Printers and other office automation products) at a price higher than the market value and replacing them with the latest available products.
• Was instrumental in hiring the services of a financing company for introduction of finance scheme for those who wanted to purchase on installments.
• Instrumental in closing Three Bulk orders from major organizations.
• Adjudged the "Best Executive" for achieving 100% team targets for Q1 April/May/June'2004.
Job Profile
• The Job primarily involved Network range of Office Automation Products through prospecting and identifying the prospects within an assigned area, arranging for free product demonstration, negotiating with customers and closing the sale, apart from imparting training to the users.
Major Achievements
• Achieved the set sales targets for the year '2003.
• The Cold Calls made during the period enabled the Company to penetrate in to a number of untapped segments of the market, and thus resulted in an increase in the existing customer base.
• Provided useful feed back to the management which helped timely correction of various marketing plans to help increase sales.
bachelor in commerce
Intermediate (10+2): Passed the Examinations in Year' 1997, in First Division from Board of Intermediate Examinations, Hyderabad - INDIA.
C.B.S.E. (10th STD): Passed the Examination in Year' 1995, from Central Board of Secondary School Education, New Delhi -INDIA.
