Marketing Manager
Mobitrans
Total years of experience :12 years, 10 Months
• Experience in digital projects including project management, resource management, implementation, testing, analysis, recommendations and strategic insights to enhance return on investments for digital spend including web analytics, data analytics, email marketing, search engine marketing, social media marketing and SEO optimization, display for websites and mobile apps.
o Defining KPIs for tracking and reporting in order to measure performance of websites, mobile apps and various channels and conversion dynamics.
o Ensure tracking of all web assets including web pages, special links, tab tracking, mega menu tracking, video tracking, social media quick links etc.
o Working with development team to implement standard and custom tracking.
o Creating performance and high level executive reports/presentations and dashboards.
o Digital data analysis by vertical and horizontal sub setting using advanced excel features.
o Managing and optimizing online campaigns for brand awareness and acquisitions.
o Recommendations to improve website design to increase visitor engagement and enhance user behavior.
o Competitor analysis and SWOT analysis (Strength, weakness, opportunity and threats)
o Strategic insight for planning online marketing spent and defining futuristic scope/predictive analysis
o Single point of contact (SPOC), client handling, vendor management generating statement of work.
o Acted as a subject matter expert and defining marketing and analytics best practices and industry trends.
o Data analytics from OLAP server using CUBE performing complete ETL process.
o Recurring and automated reports using report builder, Omniture site catalyst, Google Analytics, Coremetrics, WebTrends etc.
o Creating PPC campaigns, ad groups, defining time, placements, keywords, for the ads.
o A/B testing and multivariate testing of web assets.
o Multi channel attribution to assign right proportion of conversion contribution.
o Working with CPC, CPA and CPM affiliate partners to drive customers and conversions.
o Training on web analytics and awareness.
o Defining KPIs for tracking and reporting in order to measure performance of websites, mobile apps and various channels and conversion dynamics.
o Ensure tracking of all web assets including web pages, special links, tab tracking, mega menu tracking, video tracking, social media quick links etc.
o Working with development team to implement standard and custom tracking.
o Creating performance and high level executive reports/presentations and dashboards.
o Digital data analysis by vertical and horizontal sub setting using advanced excel features.
o Managing and optimizing online campaigns for brand awareness and acquisitions.
o Recommendations to improve website design to increase visitor engagement and enhance user behavior.
o Competitor analysis and SWOT analysis (Strength, weakness, opportunity and threats)
o Strategic insight for planning online marketing spent and defining futuristic scope/predictive analysis
9+ years of total experience in digital projects including project management, resource management, implementation, testing, analysis, recommendations and strategic insights to enhance return on investments for digital spend including web analytics, data analytics, email marketing, search engine marketing, social media marketing and SEO optimization, display for websites and mobile apps.
5+ years of hands on experience in the following:
Defining KPIs for tracking and reporting in order to measure performance of websites, mobile apps and various channels and conversion dynamics.
Ensure tracking of all web assets including web pages, special links, tab tracking, mega menu tracking, video tracking, social media quick links etc.
Working with development team to implement standard and custom tracking.
Creating performance and high level executive reports/presentations and dashboards.
Digital data analysis by vertical and horizontal sub setting using advanced excel features.
Managing and optimizing online campaigns for brand awareness and acquisitions.
Recommendations to improve website design to increase visitor engagement and enhance user behavior.
Competitor analysis and SWOT analysis (Strength, weakness, opportunity and threats)
Strategic insight for planning online marketing spent and defining futuristic scope/predictive analysis
Single point of contact (SPOC), client handling, vendor management generating statement of work.
Acted as a subject matter expert and defining marketing and analytics best practices and industry trends.
Data analytics from OLAP server using CUBE performing complete ETL process.
3+ years of experience in the following:
Recurring and automated reports using report builder, Omniture site catalyst, Google Analytics, Coremetrics, WebTrends etc.
Creating PPC campaigns, ad groups, defining time, placements, keywords, for the ads.
A/B testing and multivariate testing of web assets.
Multi channel attribution to assign right proportion of conversion contribution.
Working with CPC, CPA and CPM affiliate partners to drive customers and conversions.
Training on web analytics and awareness.
Recent Achievements:-
Enhanced the surgeon finder (conversion) reach from 5% to 23% in United States and MEA.
Successfully targeted visitors of particular age, demographics and region, time, device, OS etc.
Reduced website bounce rate from 58% to 39%.
Increased the website conversions by 110%.
Actionable insights for retention organizational reports for new acquisitions/partner development.
Suggested website level changes for better user interaction and engagement by development.
Successfully managed 28 websites, 700 apps and 100+ affiliate partners CPC, CPA, DCPC and CPM for campaign management on devices, OS, IP targeting, Geo and banner vs landing page basis.
Greater