Mohit Sawhney

Leisure International, Qatar is a dream of two individuals who has a combined experience of 27 years in toy retailing and distribution. The organization was launched in 2012 as a distributor of top notch international toy brands in Qatari market. The toy retailers of Qatar were being served from Dubai; the business hub of Middle-East, which posed a lot of limitations in terms of service levels as well as brand building. Sensing an opportunity in getting the right products at the right time, Leisure International decided to invest its resources into toy distribution in Qatar. Some of the prominent brands distributed by Leisure are Little Tikes, Intex, Plum, Alex, Maisto, IMC, Carrera, Silverlit, Jax, JC Toys to name few.

DLF Brands one of the verticals for DLF Group has a JV with Mothercare International UK, Mothercare is a British Retailer having over 50 years of experience in Retailing all baby related products, from Prams and Pushchairs to Maternity Clothes, Baby Clothes and general merchandise for children up to 8 years old. They have more than 300 stores across UK & currently has 1, 339 owned and franchised stores worldwide. Outside the UK, it has 409 in Europe, 318 in Asia, 290 in the Middle East and Africa, and 11 in Latin America.

Significant Contributions
•Managing Home & Travel part of the business which has contribution of 30% in the revenue.
•Efficiently managing all sales and inventory operations. Achieving sales revenue of Rs. 30 Cr
•Contributing around 45% in terms margin, which is a straight contribution to bottom line.
•Purchasing for 40 stores which are spread across Pan India, managing categories like Babycare, Bedding, Bath, Car& Travel, Pushchair & Nursery which are part of Home & Travel portfolio.
Category Management
•Developing financial & assortment plans for the seasons ( AW & SS) .
•Maintaining required inventory levels and achieving category sales target.
•Keeping track of non & slow moving inventories & formulating appropriate promotional plans to clear them during EOSS.
•Doing market visits to monitor competition & trends closely & comparing sales, volume, pricing, promotions & shelf presentation of the categories.
Merchandising
•Discussing the right set of choices for merchandising the categories in conjunction with store layouts & category plans.
•Imparting appropriate knowledge on product to stores .
Product Categories Handled under Home & Travel
•Babycare
•Bath
•Bedding
•Feeding & Home safety
•Pushchair
•Car& Travel
•Nursery
•Infant & Preschool Toys

Fantasy World is one of the largest Toy Retailers based in Middle East. Fantasy World retails most of the international branded products which are a part of today's Toy Industry. The stores contain the largest collection of categories satisfying the needs of children up to the age of 14.

Significant Contributions
•Efficiently managing all sales and inventory operations. Purchased goods worth USD 1.8 millions and achieved sales revenue of USD 3.8 million.
•Contributing around 50% in terms margin, which is a straight contribution to bottom line.
•Imparting appropriate knowledge on brand presentation done in various stores, which are benchmarks of the industry.

Category Management
•Defining, developing and implementing category hierarchy & category roles.
•Developing financial & assortment plans for the whole year, determining long & short term goals and establishing a buying strategy for achieving the desired category role.
•Maintaining required inventory levels and achieving category sales target.
•Keeping track of non & slow moving inventories & formulating appropriate programs to clear them in a timely manner.
•Doing market visits to monitor competition & trends closely & comparing sales, volume, pricing, promotions & shelf presentation of the categories.
Merchandising
•Working with the Visual Merchandising & Space Management team to ensure proper plannograming & adjacencies that support departmental plans & store capabilities.
•Discussing the right set of choices for merchandising the categories in conjunction to category plans.
•Coordinating with the visual merchandising staff for display of products in accordance with the space management team.
•Imparting appropriate knowledge on brand presentation done in various stores, which are benchmarks of the industry.
Team Management
•Recruitment and training of personnel as per requirements and monitoring their performance.
•Employing effective communication and interpersonal skills to motivate team members and solve their grievances.
Product Categories Handled
•Infants
•Toddlers
•Pre -School
•Kids
•Outdoor & Sports

Sitlax India is an import arm in India for its Brand “Steeltek ". The Steeltek product line is a unique & exciting collection of specialty stainless steel houseware products. The product mix exhibits strong design appeal, consisting of items that have been commissioned & created specifically for Steeltek collection.

Significant Contributions
•Actively promoted the Steeltek Brand, which involved making Visual Presentations for Clients in US, coordinating for Brand packaging & sell sheets, update the order follow up, project & sampling manuals etc.
•Played a key role in Involved in product development & sampling
•Developed modules for sales, order follow up system & library.
•Participated in extending SMS for making order follow up system & shipping tracking system.
Product Categories Handled
•Bathware
•Kitchenware
•Giftwares

Significant Contributions
•Conducting demand forecasting & managing inventory, ensuring optimum inventory levels with channel partners to ensure timely deliveries.
•Identify trends of shortages and implement robust reporting and shortage contingency plans.
•Employing latest computer software packages for inventory management for eliminating manual errors.

Product Categories Handled
•Giftwares
•Kitchenwares
•Wooden Items

With net sales of €53.6 billion in 2003, the Germany-based Metro Group is one of the largest wholesale and retail groups worldwide. Serving as the import agent for the distribution lines of the Metro Group, Gemex Trading Limited ( Now known as MGB ) is one of the most important import agents in the global marketplace.
Reporting to its regional Office in Hong Kong, Gemex Trading Limited, Delhi sources for companies which have an excellent knowledge of all significant markets for:
•
Cash & Carry Food & Non Food
•
Hypermarkets Food & Non Food
•
Specialty stores for Do-It-Yourself, Ladies', Men's & Children's wear and shoes
•
Department Stores
Significant Contributions
•Handled hardgoods category for all Metro Cash & Carry, Kauhof, Kaufalle, Praktiker, Real, Adler & Third Party Stores.
•Sourced new vendors for hardgoods line & coordinated with the Hong Kong Regional Office for submitting offers & samples.
•Implemented Spot order system project in Gemex Trading Limited, India office. Coordinated with different departments & trained the merchandisers on the GMS (Gemex Merchandising System).
•Involved in implementing of supply chain systems.
Procurement / Vendor Development
•Managing all activities related to procurement like identifying and developing vendors and negotiating commercial terms.
•Interacting with partners on a regular basis to resolve critical issues and providing training & direction to channel partners for maintaining quality standards.
•Monitoring the incoming material supplied by vendors and ensuring their quality as per specifications.
Product Categories Handled
•Kitchenware
•Giftwares
•Cookware
•Hand Tools
•Furniture
•Wooden Products

Product Categories Handled
•Giftwares
•Wooden Items

Company Profile
Leisure International, Qatar is a dream of two individuals who has a combined experience of 27 years in toy retailing and distribution. The organization was launched in 2012 as a distributor of top notch international toy brands in Qatari market. The toy retailers of Qatar were being served from Dubai; the business hub of Middle-East, which posed a lot of limitations in terms of service levels as well as brand building. Sensing an opportunity in getting the right products at the right time, Leisure International decided to invest its resources into toy distribution in Qatar. Some of the prominent brands distributed by Leisure are Little Tikes, Intex, Plum, Alex, Maisto, IMC, Carrera, Silverlit, Jax, JC Toys to name few.
In 2014 Leisure International officially launched our operations in Bahrain as well. The branch is now fully operational with our own facilities which include an office, a warehouse, delivery vehicles and a team of seven persons to offer the best of their services to valued customers.
Significant Contributions
Managed Buying & Brand management activities for the group, purchased for Sales revenue of QAR 24 million, sourced brand like Learning Journey International & Kinectic Sand which is part of group brand portfolio now. Discussing the right set of choices for merchandising the brands in conjunction with customer / store requirements & there category plans. Imparting appropriate knowledge on product to stores & brands to Sales team. Suggesting on appropriate range to sales team as per customer requirement.